Why Your Personal Email Account Is Destroying Your Credibility | HostGator Blog

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Why Your Personal Email Account Is Destroying Your Credibility

Friday, October 14, 2016 by

Personal Email Account

It’s the Achilles heel of small business owners: They use their personal email address for marketing campaigns and customer communications, apparently not realizing that little email handle is wrecking their credibility with prospective customers. Why does your email address matter so much, and how can you turn it into a business asset instead of a liability? Read on.

 

It’s never “just an email address”

You would never tell a prospective customer to move along, but that’s the message that a personal email address sends when you use it for business. Everything your audience sees, including that email address, is an element of your company’s brand that helps form their impression of your business. Customers of all kinds look for businesses that seem trustworthy and authoritative. How, exactly, can your personal email address work against you? Let us count the ways.

 

The dealbreaker email address

Some addresses destroy trust and authority at first glance by casting doubt on your judgment. It should go without saying that an email address is kryptonite to business success if it includes references to politics, sex, violence, bigotry, mental illness, or drinking and drugs. Yet people carry on using email addresses like crazysexypartydude@domain.com and then wonder why their business is struggling.

 

The no-boundaries email address

Shared email addresses like BillandTed@domain.com or TheEntireJonesFamily@domain.com tell your customers a couple of things. One, their customer information can be seen by people they don’t know and who aren’t part of your business. This erodes trust. Two, you seem to think email addresses are so rare that your whole family has to pile into one account like clowns into a circus car. This erodes your authority.

 

The outdated email domain

Even if you keep your personal email tasteful and simple, some customers will judge your email provider itself. Older domains like aol.com and hotmail.com can make you appear out of touch with modern technology—a serious ding on your brand if you run a tech or communications business. Some of this “email prejudice” is tongue in cheek. Some is real. Avoid it with company-branded email.

 

A common problem with an easy solution

An incredible 46% of US small business owners surveyed in 2016 don’t have a business website, which means they can’t create company-branded email addresses. Why? The most common reasons business owners gave were that they didn’t think they needed a website and that a website would cost too much.

Those answers show why setting up a professional email account gives you advantages that go beyond email branding. A web presence is a must for businesses now because of the way consumers research their purchases. If they can’t find you, they can’t shop with you. With even a simple website and a business email account, you set yourself apart from less motivated competitors. What’s more, web hosting costs just a few dollars a month, and setting up an email account is simple.

With any HostGator web hosting plan, you can set up your professional email account in under a minute from your customer portal. Adding professional email doesn’t mean you’ll be stuck logging into multiple accounts each day, either. Our email services perform like any other web-based webmail client, and you can even choose to have your messages forwarded to you so you don’t miss a thing if you prefer to manage things from your personal email account.

Professional email addresses give small-business owners some valuable but inexpensive tools: a brand element that conveys trustworthiness and authority, a domain for creating a strong web presence, an advantage over competitors who don’t have a website and branded emails, and the freedom to keep their personal email address private.

6 Comments
  • Shane
    14 October 2016 at 7:29 pm

    I see plenty of people with business or websites running off their own domain yet feel the need to use their ISP’s email address rather than one associated to their domain.

    This is even worse than a gmail or hotmail that they had to put some small level of effort into obtaining. Instead they function with an account that was given to them when they got their internet service.

    Inspire confidence with your address. Don’t just have one because it was setup in your behalf by your provider.

  • Beth Porter-Sakumura
    15 October 2016 at 9:25 am

    I’m currently using a mail forwarding system to my gmail account that is not very reliable. Any suggestions?

  • WisnHosting.com
    17 October 2016 at 4:34 am

    Well, it’s true professional email helps to boost-up your business credibility.

  • Bruno
    18 October 2016 at 12:00 pm

    Beth, you can easily set up an e-mail account on your hosting company along with the website. This way there will be no more need to redirect/forward e-mails.

  • Anis
    3 December 2016 at 12:18 pm

    An email adress is as special as any comunication tool.

  • Serouj Baghdassarian
    4 December 2016 at 4:29 pm

    The problem is SPAM. Gmail has a powerful anti phishing and anti-spam technology, thats why I use Gmail with integration of my personal domain email.

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