Constant Contact Email Marketing
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Email Marketing is one of the most inexpensive and effective ways for a small business to reach its customers. HostGator knows how difficult it is to run an email marketing campaign effectively, especially one that adheres to the current spam laws, allows you to send to large groups, and tracks your results. That's why HostGator is proud to provide Constant Contact to you.
67% of SMBs cite that their email lists are still growing. [Source: Marketing Sherpa]
This article discusses the following topics:
- Why email? ⤵
- Who uses email marketing? ⤵
- Constant Contact toolkit ⤵
- Pricing ⤵
- Frequently Asked Questions ⤵
Why email?
- It is the most inexpensive, effective, and efficient way to reach customers and grow your business.
- Helps you turn website visitors into repeat customers.
- Helps you keep your customers up-to-date and stay top of mind with news, content, and updates about your business.
- Helps you generate word-of-mouth referrals.
- Attracts new customers, leads, donors, and volunteers.
- Builds brand awareness and reputation.
Email is almost 40x better at acquiring new customers than Facebook and Twitter. [Source: McKinsey & Company]
Who uses email marketing?
Here is a list of some of the most prominent email marketing groups.
- Nonprofit Associations
- Educational Nonprofits
- Religious Nonprofits
- Retail
- Arts/Entertainment/Recreation
- Restaurants
- Real Estate
- Manufacturing
- Consultants
- Marketing/Advertising/Public Relations
91% of consumers use email at least once a day. [Source: Exact Target]
Constant Contact toolkit
Constant Contact provides you with the following tools:
- Customizable mobile-friendly email templates allow you to easily change colors and add content and images to match your website.
- Mobile-friendly emails will look good on any device, PC, tablet, or smartphone.
- Contact management helps store, organize, and maintain contact lists to ensure that you send relevant information to the right audience.
- List-building tools allow you to grow your customer list and act as a lead channel to convert your audience into paying customers.
- Tracking tools for deliverability opens, clicks, and forwards make it easy to see what's working. Leverage this information to make educated decisions to manage your online marketing and business better.
- The award-winning support team is available 7 days a week to answer all your questions promptly.
- Social media tools enable you to post your emails to your social networks and for your audience to share your emails on theirs. Quickly expand your reach and further magnify your message.
- 1 MB image and file storage save you time that could be wasted hunting for content.
- Compliance features avoid being marked as spam or violating email governance laws such as CAN-SPAM or CASL.
42% of businesses say email is one of their most effective lead generation channels [Source: Circle Research]
Pricing
Check the chart below for additional levels of service and pricing.
| Contacts | List size price per month |
|---|---|
| 0 - 500 | $20 |
| 501 - 2,500 | $35 |
| 2,501 - 5,000 | $55 |
| 5,001 - 10,000 | $85 |
| 10,001 - 25,000 | $195 |
Prices are shown in USD.
Frequently Asked Questions
Do I have enough time to use email marketing?
The Quick Start Program makes it fast and easy to enroll. We will set up your account, import your list, set up list growth tools, and create a template based on your brand and colors.
What if I already use another email marketing provider?
Constant Contact fully complies with all email laws, includes easy-to-edit email templates with content suggestions and thousands of stock images, and efficiently manages contact lists. With one click, send to all or part of your contacts list that will get delivered, and you will see results. If your current email marketing provider does not provide all of this, give Constant Contact a try.
What if I want to cancel my Constant Contact subscription?
If you no longer want to continue your Constant Contact subscription, you can disable its Auto-Renew feature within the Customer Portal's Renewal Center. Please visit the Customer Portal - How to Use the Renewal Center article for instructions on how to manage your Constant Contact addon.