HostGator has paid a boxer based in Anchorage Alaska to have its name and logo tattooed permanently on the back of his neck. In the world of advertising, this ad gives a new twist to the notion of "lifetime value".
Houston, TX (PRWEB) June 13, 2009 -- Scientists say most of us have a sixth sense that lets us know when somebody - or something - is staring at the back of our head or neck. Thanks to HostGator, Billy Gibby's sixth sense must be working overtime.
You see, a short time ago, HostGator paid him $3,000 to tattoo their name and logo on the back of his neck - permanently.
"When you spend as much as we do on advertising, you start to run out of places to advertise online," says HostGator president Brent Oxley. "This has left us no other choice but to become more creative and crazier with our advertising venues and locations. I present to you Billy the Billboard."
Oxley says the tattoo ad may be one of the best advertising investments they've ever made: "It's on his neck for the rest of his life. If we get one sale a year, we break even - not to mention the media attention."
Gibby, who dubs himself "Billy the Billboard," says his goal is to set a Guinness World Record as the man with the most advertising tattoos on his body.
Gibby, who is also an undefeated professional boxer based in Anchorage, Alaska, says it all started when he needed money to fly to California to donate one of his kidneys to a friend. He'd seen a fellow boxer in the ring once with a temporary tattoo and thought he might be able to get even more money for a real tattoo. He put his offer up on eBay and GoldenPalace.com, an online casino, won the auction: "And I got the money I needed to fly to California to donate my kidney."
Oxley says after choosing Gibby as his first human billboards, he immediately wanted to do more.
"I believe in the potential of tattoo advertising so much I had this plan to pay the first 200 people willing to get a Host Gator tattoo more than $300,000 combined. Within 24 hours of the word getting around our office, I had over a dozen employees offering to sell their skin.
"Everything was going great until we pitched the idea to our lawyers. They basically said that tattooing ordinary people would open us up for lawsuits. But because Billy is an entertainer, we can tattoo him without legal concerns."
Oxley says HostGator is now in the market for other zany, eye-grabbing advertising ideas.
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United States of America
Host Gator is a provider of shared, dedicated and reseller Web hosting services focused on the consumer and small business markets. Founded in 2002, HostGator has become a leader in reseller hosting, helping over 20,000 businesses become Web hosting companies. HostGator is now a green hosting company, offsetting 130% of the power it uses by investing in renewable energy certificates.
For more information about Billy the Billboard visit: http://billythehumanbillboard.blogspot.com