Want to engage young people? Think Mobile Web - Video Interview
Christian Louca, Global Managing Director, YOC Performance
mobiThinking interviews Christian Louca, who talked about mobile strategy and engaging young people.
Topics Covered in this Video
- Why is it essential that brands have a mobile strategy?
- Why is just doing an iPhone or Android app not a mobile strategy?
- Why is a mobile site an essential part of a long-term mobile strategy?
- Why should a website identify mobile users?
- How can advertising help mobile sites make money?
- What is your top tip for a successful mobile website?
YOC Performance is a web-based, self-service marketplace for advertising on mobile phones. Our system enables advertisers to create and manage their mobile campaigns.