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Making Posts with Social Booster


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According to some research by SEO experts for local businesses, posts are viewed and engaged with more than direct or branded traffic links when people are looking for goods and services in competitive industries. Regular posting to your Google My Business local listing, Facebook, Instagram, Twitter, and LinkedIn account will increase your local search result's position. As a result,  you can drive your customers to where you want them to go by marketing directly on Google's pages.

Types of Posts:

With Google My Business, you will be able to create 3 types of posts depending on the information you are looking to provide to your customers:

  1. What's New
These are generic or information-sharing types of posts that will give your followers or prospective customers information about your business. You can add a picture, text, and the option for a Call To Action button with a link attached. These posts are a great way to wish your customers a happy holiday, an update on business hours, or a new location you will be opening soon!
  1. Events
Event posts are to advertise an event hosted at your location for a specific date and time that you want your clients or potential visitors to find. With the event-type posts, you can add the event title and picture with the start and end dates, options for start and end times, details, and descriptions, with a call to action button with a link. Using an event post, you can let others on the web know about a car show being hosted at your location, a family fair or holiday event, as well as especially instructor or visitor meet and greets hosted through your business.
  1. Offers
An offer post will advertise to current and potential customers about a coupon or sale they are hosting for goods and services online or in person. With an offer post, you can add the offer title/name, a picture, the date and times it's available, and any details or summary you wish about the deal itself. In addition, there are also areas to guide your visitors for a better experience by including a coupon code (if desired), a link to where it can be redeemed, and any terms and conditions you would like to outline about the promo. These offer posts are a means to document your sales or promos provided to the public over time, track which ones perform better, and ensure that you're not using the same code twice!

If you still need to connect your Social Brand account, please follow the instructions in Connecting a Website with Social Booster.

Creating a Post:

  1. To create a post, you will want to start within your account Home and from the left navigation, choose Social Booster.
  2. Once in the dashboard, click the Create Post button at the top of the page.SocialBooster - Creata Post
  3. You will then be given the option to select the social channels you want to post and the areas to fill in your post's content. All posts have a few essential standard components that they share.
    • a. Page(s) - This is required to enter the social channel pages to which the post will be sent. You can pick multiple pages if you need to connect them.
    • b. Image(s) - Instagram and Google My Business only support uploading one image per post at the time of release. Facebook supports up to ten images. 
    • c. Post text - It is capped out at 1,000 characters.
  4. Select which social channel pages the post will be sent to in the Click to add pages section.SocialBooster - Click to add pages
  5. Add any text or links desired to the Write your Post area.
    SocialBooster - Write your post
  6. To begin selecting photos, click the Upload Image button.SocialBooster - Click to upload image
  7. Choose or create photos either from Project Creator or Project Library. Alternatively, you can use the Stock Photos or Upload Photos from your computer.
    • Project Library - When you hover over the images, it will provide icons that allow you to upload, edit, delete images, view the photo library, and add and edit Tags and Merch.
      SocialBooster - Image - Project Library
    • Project Creator - Navigate to this tab to select the content size you want to create.
      SocialBooster - Image - Project Creator
      • If you choose one of the pre-selected sizes, the editor MFE will generate new content for you to edit.
      • If you choose the custom size, you will be prompted to select the canvas size.
    • Stock Photos - Choose images from the image library.

      Pro Tip: Hold down the Shift key while selecting your images to upload multiple images simultaneously.

      User-added image
    • Upload Photos -  Drag and drop the files or choose a photo from your local computer to upload. Alternatively, you can use the image link to enter the link.
  8. You will now see your selected image added to your post.
  9. Click the Next button in the lower-left corner of the Create Post pop-up to preview the post.User-added image
  10. You can see how your post will appear when published on the Preview Post page. Click the tabs to switch between post views.
    SocialBooster - Toggle Preview
  11. Once you've confirmed your changes, choose to publish your post now or schedule it for a later date.
    SocialBooster - TPost Options
    Read the Schedule and Set Recurring Post section if you choose to schedule a post.

Schedule and Set Recurring Post

Scheduling a recurring post follows a similar workflow as scheduling a singular post. Once you have your post created, follow the steps below: 

  1. Click the Post Options drop-down on the Preview Post page and select Schedule Post.
    SocialBooster - Schedule Post
  2. Choose a date from the calendar to schedule your post.
    SocialBooster - Schedule Post Calendar
  3. To set recurring posts, click the Occurs drop-down and select Custom.
    SocialBooster - Schedule Post Custom
  4. Click the Advance Settings drop-down, and set the custom recurrence for the post.
    SocialBooster - Schedule Post Custom Advance Settings
  5. Click on Schedule Post to set to schedule the post to be published.
    SocialBooster - Schedule Post Custom Advance Settings

Editing, Clone, or Deleting a Post:

If you ever need to edit a saved draft or published post or delete it, you can do so from within the Social Booster dashboard.

  1. First, you will want to click the Posts menu at the left side of the page to see all saved drafts and published posts.
    SocialBooster - Posts Menu
  2. Click the three vertical dots menu on the bottom right of a post.
    SocialBooster - Posts 3 dots menu
  3. When the three vertical dots menu opens, you will see the options to Edit, Clone, or Delete a post.
    SocialBooster - Posts 3 dots options

    Note: If you delete a post, it cannot be recovered, and any insights or data tied to it will be lost.

  4. Select which one you would like to do with your post and continue working based on the instructions in the Posting Photos section.