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Lessons on the Mobile Web - An Interview


Amy Gales, Mobile Marketing Manager, AutoTrader Mobile

mobiThinking talks with Amy Gales about AutoTrader's experience with mobile websites and iPhone & Android Apps.

Topics Covered in this Video

  • What did AutoTrader hope to achieve when first investing in Mobile?
  • How and when did you decide you needed a mobile website?
  • So what has changed between 2008 and 2012?
  • How popular is AutoTrader Mobile today?
  • Is AutoTrader Mobile a profitable business in its own right, what difference does that make?
  • How do mobile visitor numbers compare to online?
  • Why does AutoTrader need to have both mobile apps and mobile web?
  • What is the difference between the mobile web and mobile app audience?

AutoTrader is a publication for buying and selling used cars and motorcycles, originating in the UK.