Lessons on the Mobile Web - An Interview
Amy Gales, Mobile Marketing Manager, AutoTrader Mobile
mobiThinking talks with Amy Gales about AutoTrader's experience with mobile websites and iPhone & Android Apps.
Topics Covered in this Video
- What did AutoTrader hope to achieve when first investing in Mobile?
- How and when did you decide you needed a mobile website?
- So what has changed between 2008 and 2012?
- How popular is AutoTrader Mobile today?
- Is AutoTrader Mobile a profitable business in its own right, what difference does that make?
- How do mobile visitor numbers compare to online?
- Why does AutoTrader need to have both mobile apps and mobile web?
- What is the difference between the mobile web and mobile app audience?
AutoTrader is a publication for buying and selling used cars and motorcycles, originating in the UK.