1. Knowledge Base
  2. >
  3. Adding Links to Text

Adding Links to Text

This content only applies to Gator Website Builder hosting plans which are accessible by going to app.gator.com.

For more articles, check out the HostGator Gator Website Builder category
or directly access the Gator Knowledge Base.

Linking between pages will make it easier for a visitor to navigate your website, but it will also improve your search engine optimization. You can also link to external sources and documents, making it easier to communicate with your customers.

In this article, we will discuss How to Create Links and how to add the link to text.

Keeping your site visitors engaged with your site is essential to boosting your SEO and achieving the goals you set for yourself online. To do so, it is often recommended to have links connecting different pages of your website together with different kinds of content. This means pages can and should link to each other, when appropriate. A link, if you're not already familiar, is a bit of text, an image, or a button that takes you to another page, section, or external website when clicked.

The first step to creating a link is to copy down the URL for the destination of the link. A URL is a Uniform Resource Locator or web address and can be obtained from your search bar or address bar at the top of your browser when visiting the destination. 

If you’ve already read our article Adding a Hyperlink to an Element you will have learned how to link pages using tools in your editor. You also learned how to link documents, your email address, and phone number. 
 For this example, we will cover the universal method of linking by URL.

ProTip: If the link you are trying to create is to your current unpublished HostGator website the URL will not show up in the address bar for the published site. Your URL will be http://www. + your domain + /Page-Name.


  • If your domain is coolwebsite.com - And, you make a page called About Us, your URL for that page will be: https://www.coolwebsite.com/About-Us
  • If your domain is coolwebsite.com - And, you want to link people to your HOME page, the URL you will need is: https://www.coolwebsite.com/HOME

Linking Text to your URL:

  1. Once you have the URL, you can link text to another page or website by highlighting any word or words in the text body then selecting the Attach Link icon in the toolbar.
    User-added image
  2. This will open the Attach Link window with the following options:
    • No Link
    • Website Page
    • URL
    • Email
    • Phone
    • Document
      • Open In New Tab

User-added image
To read more about these options visit Adding a Hyperlink to an Element.
  1. Click on the URL button.
    User-added image
  2. Type in or Paste the URL from the first step.
    User-added image
  3. Click Okay.
    User-added image
  4. Be sure to Save and Publish to make your changes live.
    User-added image
Pro Tip: One important aspect of SEO is backlinking. Backlinking is basically when any website links to another website. Doing this can give your site a reputation that can be tracked and used to rank you higher in search engines rather than other sites that may not be recommended or have the best content.