1. Knowledge Base
  2. >
  3. Add Site Titles & Meta Descriptions To Pages

Add Site Titles & Meta Descriptions To Pages

Looking for help for the GATOR Builder by HostGator Website Builder product? Please see GATOR's Knowledge Base.
This content only applies to those using GATOR Builder by HostGator.

One well-known aspect of SEO (search engine optimization) is the practice of adding titles and descriptions to your web pages. Also known as “title tags” and “meta tags.” Odds are, if you’ve ever skimmed through any search engine results pages, you’ve seen these tags but may not have been aware.

In this article, we will cover some necessary information in regards to title and meta tags as well as how you can go about using your Gator builder to add these elements to your pages.

So, What are the title tags?

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are essential for usability, SEO, and social sharing.

What about Meta tags?

Meta tags are very much similar to title tags in their HTML properties but contain small descriptors that help tell search engines what a web page contains. These tags are essential because the search engines read them to determine if these keywords are related to the visible content versus what a person might be searching.

Adding Site Titles & Meta Descriptions To Your Pages:

The first step to optimizing your website for SEO is adding a thoughtful Site Title and Meta Description to every page. You can create thoughtful content in multiple ways; either by hiring someone who understands SEO and keywords or by doing some research of your own online. Google has a simple keyword research & strategy planner found here: https://adwords.google.com/home/tools/keyword-planner/#?modal_active=none

Once you have some meaningful content, you can add that to your Gator website builder by following these steps:

  1. From your website builder's central dashboard, select Pages.

    User-added image

  2. From the Pages menu, select the 3 Horizontal Lines known as the "Hamburger Menu" to see that pages Settings

    User-added image

  3. Scroll down the Manage Pages Settings to the Page SEO Section.

    User-added image

  4. Enter the criteria into its respective section according to your SEO requirements.

Pro Tip: You will also see a reminder to add “Alt Tags” to each image on your website.

An “ALT tag" is a common shorthand term used to refer to the “ALT attribute” within in the IMG tag (image). These tags provide description content for images found on the search engine results pages or SERP's.

To add alt tags to an image, click on the element within the menu that appears. You can edit the SEO characteristics under the Element SEO tab.