Add Keywords To Your Site
Keywords, on the internet, help customers find your website through search engines like Google. It’s not enough to say “I’m a plumber!” or “I’m a Lawyer!” After all, some plumbers do HVAC or Handyman Work above and beyond regular plumbing. Likewise, some lawyers only handle accidents or criminal cases. So, it’s essential to make it easy for people to find what they are looking for using keywords.
In this article, you will find a short read-through that should give you some insights about what Keywords are, as well as some instruction for adding your keyword data into your website builder.
First, what are keywords anyway?
If you have ever heard of, or eaten calamari, you are subject to the effects of careful keyword selection.
To give you some context, basically, "calamari," is a squid. Although some with fancy palettes may dispute the subtle differences, there's no denying, it’s a squid. Calamari, in culinary, is used for squid dishes derived from mostly the Mediterranean region although “Calamari” literally translates to “squid” in Italian.
Digging a little deeper into the origins of calamari the dish, you will unveil that not only do people make eating decisions based off of nomenclature but, businesses have used this tactic to sell you things you wouldn't usually want or wouldn’t search for by name, for years!
This level of thinking caused many restaurants, struggling to sell “squid,” to ditch the dish in place of “calamari.” Why? Well, because of the KEYWORDS!
Keywords are the shorthand phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base using keywords.
Pro Tip: Good SEO begins with on-page content. The format and flow of the paragraph above is written to demonstrate the use of keywords such as “Calamari” and the use of 200-300 words ON-Page that contribute to the purpose of the page, “what are keywords?” Ultimately, the best person to tell your story is you and a little research online can provide loads of material to begin the process.
For example, Google offers a free Keyword Tool that shows the number of people who searched for keywords that might be relevant to your website. If a restaurant has amazing pasta, they may want to add “Delicious Pasta Sauce” to your keywords, but the tool might show you that 300 people have searched for that in the last year.
It might not be as important as adding “Flavorful Pasta Sauce,” which may have had 30,000 searches in comparison. If you’re selling "healthy pasta sauce," one of your keywords might be “Organic Pasta Sauce,” or “Homemade Alfredo Sauce” or something specific and relevant to you and your website or business. The reason for this is because of the way our current culture words things and thinks about searching for items.
To Begin adding Keywords, follow these steps:
Login to your website builder and look for Pages in your left-hand menu.
Under the Pages tab in your dashboard, click Manage Pages.
You will see a Pop-up with your Page Names and several sub-sections for content.
- Scroll past page Info, site settings, and Password Settings until you see Page SEO
- Click into the text box for Keywords to begin adding content.
Pro Tip: When listing Keywords, you should do them in Comma Separated Value format or (CSV.)
Remember: SEO is a complex world if needed, you should always speak with a well-reviewed SEO specialist or Marketing firm as the "recipe" you choose will entirely affect the results you get.