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Getting Started with Google Analytics

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This content only applies to those using GATOR Builder by HostGator.

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The more you know about your customers, the better you can give them exactly what they want. Whether it’s a specific product, the right blog post, or the perfect message on your page, making the right impact is only as good as knowing what impact you’re making.
Sounds complicated, but with Gator, we’ve integrated Google’s trusted Analytics tool into the website builder dashboard. In this article, we will cover what Google Analytics is and what steps are required to start using this recommended tool.

What is Google Analytics?

If you’re anything but new to the internet, you may have heard of Google a time or two. Possibly to search for something like images or information on how to accomplish a task. The reason for this is because Google has positioned itself amongst the top trusted names in all of the internet. If you are indeed new to Google,  then you may not be aware of all the products they have to offer and all the ways they help people online, but it’s worth researching.

Take G Suite Email services or Google Webmaster tools, for example. These were created to give you trusted options and designated areas to manage your online projects. Likewise, Google Analytics allows you the ability to see WHO is coming to your site and WHEN. (Did they immediately leave? Did they stay and go to any pages? If so, which pages?) Even more so, you can see WHAT those visitors did and WHERE they came from as well.

Maybe you want to know what browser people use most to view your site or to see if your traffic is primarily mobile or PC related?  Well, rest assured, all of this is WHY you would want to use Google Analytics!

Getting Started:

Your Gator website builder has a designated section for adding Google Analytics to your project, which means you’ll first have to set up a Google Analytics account. Doing so allows Google to monitor your traffic and give you detailed results via their Analytics panel.

  1. To create your account and obtain your Analytics ID, visit: https://www.google.com/analytics.

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    Once you have your account created, search for your Google Analytics ID and head back to your Gator.

  2. In your Gator account, from inside the website builder, select the Manage gear to the bottom left-hand side of your builder. 

  3. From there, look for and select the Google Analytics option.
  4. Here you will see a place to enter your Google Analytics ID into the space provided.
  5. Click the Add Analytics button, and then you're done. You’ll now be able to view your site statistics. 

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    Allow 24 hours to populate results on Google’s side.