{"id":9974,"date":"2015-08-20T12:08:27","date_gmt":"2015-08-20T17:08:27","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=9974"},"modified":"2015-08-20T12:08:27","modified_gmt":"2015-08-20T17:08:27","slug":"how-youre-doing-branding-wrong-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-youre-doing-branding-wrong-and-what-to-do-about-it\/","title":{"rendered":"How You\u00e2\u20ac\u2122re Doing Branding Wrong, And What To Do About It"},"content":{"rendered":"

\"How<\/p>\n

Having a consistent and clear brand will help you build a business that lasts for the long-term. At the core of your branding should be a connection between you and your customer. The role of your brand is to communicate your value to your customer in the clearest manner possible.<\/p>\n

Only by understanding your customer can you truly create a brand that lasts. Most companies go about branding from the opposite approach and end up with a brand that speaks to no one. Below you\u2019ll find some of the most common branding mistakes and what you can do to fix them.<\/p>\n

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1. Trusting Instinct Alone<\/h3>\n

It\u2019s easy to fall in love with your business idea. But, if it isn\u2019t serving anyone, or no one is going to buy what you\u2019re offering. Then it\u2019s better left as a hobby than an actual business.<\/p>\n

Instead of focusing on building your brand identity and other activities to solidify your brand you should be talking with actual customers to verify your idea and uncover their needs. Only then does it make sense to invest more time into your project.<\/p>\n

After all, by going of instinct alone you\u2019re essentially flying blind and will have no idea if anyone even wants what you\u2019re offering until it hits the market.<\/p>\n

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2. Little To No Engagement or Feedback<\/h3>\n

Like we mentioned above, if you\u2019re relying directly on the assumptions you have about your target market you\u2019re going to have a difficult time nurturing a brand over the long-run<\/a>.<\/p>\n

The best brands speak directly to their target market\u2019s needs and nothing more. Acting on instinct alone puts you at risk for attempting to raise awareness around your brand for years, with nothing to show for it.<\/p>\n

A better route is to find people in your target market, or people who already interact with your company and ask them some of the following questions:<\/p>\n