{"id":9835,"date":"2015-07-15T00:02:18","date_gmt":"2015-07-15T05:02:18","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=9835"},"modified":"2015-07-20T10:45:49","modified_gmt":"2015-07-20T15:45:49","slug":"why-small-businesses-need-to-have-and-grow-an-email-list","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/why-small-businesses-need-to-have-and-grow-an-email-list\/","title":{"rendered":"Why Small Businesses Need To Have (and Grow) An Email List"},"content":{"rendered":"

\"Why<\/p>\n

You already have an audience for your business.<\/p>\n

When you have events, people show up. When you hold a sale or introduce a new product, people are there to buy. And when you open your doors each morning, you know you won\u2019t be spending the day alone.<\/p>\n

Your phone rings,\u00a0your website\u00a0gets traffic, and over time your business grows.<\/p>\n

But if you\u2019re not giving this audience a way to stay connected with you when they\u2019re away from your business - you\u2019re missing out on a valuable opportunity to\u00a0build relationships\u00a0with these customers and accelerate the growth your business can achieve by driving action around the things you\u2019re already doing.<\/p>\n

 
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Social Media Alone Isn\u2019t Enough<\/H3>
\nSure, you could set up a Facebook Page or get started on Twitter but at the end of the day\u00a0you don\u2019t really own those contacts - you\u2019re renting them. You can put days, weeks, and months into building a fanbase, but if one day Facebook decides to limit your ability to deliver your message, you\u2019ll be no better off than when you started.<\/p>\n

On the flipside, by growing your\u00a0email list<\/a>, you\u2019ll be able to take control of your message and communicate with your audience on your own terms. You\u2019ll be giving the people who are actually interested in attending your events, buying your products, or signing up for services the ability to opt-in to receive information that\u2019s relevant to them.<\/p>\n

And because you know the information is delivered to a place where your customers are going everyday - the inbox - you know your message is reaching your target audience.<\/p>\n

That\u2019s what growing your contact list can do for your small business. And that\u2019s the best case for why small businesses should consider email marketing.<\/p>\n

 <\/p>\n

Not Sure Where To Start When Growing Your List? <\/h3>\n

Growing your list really breaks down to two things: covering your touch points and remembering to ask.<\/p>\n

Make it easy for people to sign up for your mailing list at all the places people are interacting with your business.<\/p>\n

This includes:<\/p>\n