{"id":9454,"date":"2015-03-31T09:10:30","date_gmt":"2015-03-31T14:10:30","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=9454"},"modified":"2015-03-31T09:10:30","modified_gmt":"2015-03-31T14:10:30","slug":"determining-when-to-enact-change","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/determining-when-to-enact-change\/","title":{"rendered":"Determining When To Enact Change"},"content":{"rendered":"<p>Nothing stays the same forever, and neither should your website. It\u2019s important to constantly work to improve the content and quality of your website, but how do you determine when change is necessary? What changes should you make? These are both valid questions, and while we cannot provide you with all the answers, as some of that will depend on your client base, profit margins, and the like, we can offer you some tips as to when you should start looking to change things up.<\/p>\n<div style=\"float: right; padding-right: 5px; padding-left: 5px; padding-top: 5px;\"><img loading=\"lazy\" decoding=\"async\" title=\"future self\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/03\/future-self.png\" alt=\"\" width=\"275\" height=\"262\" \/><\/div>\n<p>&nbsp;<\/p>\n<h3>Updates<\/h3>\n<p>This is huge. When you receive a notification that your site or any of the different programs, applications, widgets, templates, etc. that you use has an update available, do it. These updates are typically designed to address vulnerabilities. Your site needs to stay up to date. Make the change. Update your site. Your customers, your tech support, your staff, and your pocketbook will all thank you. It can be disastrous to fail to do this one simple step.<\/p>\n<p>Granted, these changes will likely not bear any visible changes to your site, but they will keep the back-end safe which is just as important.<\/p>\n<p>&nbsp; <\/p>\n<h3>What About The Rest of It?<\/h3>\n<p>If you\u2019re blogging, try to update at least two to three times per week. More if you like, but at least weekly updates are ideal. Keep new content coming and you will have repeat readers. If you have an e-commerce site, keep it constantly flowing &#8211; add new products or services. Change product descriptions to make them sound catchier if you notice a particular item isn\u2019t selling.<\/p>\n<p>You can even poll your customers regarding changes that they would like to see on your site and then determine how you would like to go from there.  Not all the ideas are going to be ones that you will implement, but if half a dozen people tell you that they want the search options updated, there\u2019s a good chance you should get on that. If you have no suggestions, go look at your site from a customer\u2019s point of view. See the site as they would see it, try to see it as if you are seeing it for the first time. See where it looks cumbersome, see what you did well. Try to remove the clunky and the cumbersome and try to work to ensure that what you did well is done well everywhere. If you really like the way one item page looks and flows, try to replicate it on the others.<\/p>\n<p>&nbsp; <\/p>\n<h3>It\u2019s Natural<\/h3>\n<p>It\u2019s natural to not want to update your site (the &#8220;set it and forget it&#8221; mentality), and you don\u2019t have to update everything. If you like your background color or the template you\u2019re using, keep it. If you\u2019re using a black background and neon pink text, you may want to consider changing it to something easier to read, however. The Internet is constantly evolving, and your site should be as well. In working to determine the different things you like about other sites, you may find things you want to change about your own site. Inspiration can come from anywhere. Change is not a bad thing. Keep things fresh and your content up to date and attention grabbing and your website will flourish!<\/p>\n<p>&nbsp;<\/p>\n<address>Image Source: Jelly Ranger. (2014). Future Self. Retrieved from http:\/\/jellyranger.com\/wp-content\/uploads\/2014\/11\/futureself.jpg<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Nothing stays the same forever, and neither should your website. It\u2019s important to constantly work to improve the content and quality of your website, but how do you determine when change is necessary? What changes should you make? These are both valid questions, and while we cannot provide you with all the answers, as some [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,19],"tags":[],"class_list":["post-9454","post","type-post","status-publish","format-standard","hentry","category-startup-small-business","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Determining When To Enact Change - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/determining-when-to-enact-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Determining When To Enact Change - HostGator\" \/>\n<meta property=\"og:description\" content=\"Nothing stays the same forever, and neither should your website. 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