![\"How](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/How-To-Use-Customer-Psychology-To-Engineer-A-Better-Website.png\")
\nHave you ever wondered why some websites draw you in and make you want to buy what they\u2019re offering, while other sites leave you with a feeling of wanting more? Much of this has to do with the psychology behind the website.<\/p>\n
\nHave you ever wondered why some websites draw you in and make you want to buy what they\u2019re offering, while other sites leave you with a feeling of wanting more? Much of this has to do with the psychology behind the website.<\/p>\n
A lot of designers and business owners build websites according to their specifications, instead of taking the time to strategically build a website that\u2019s engineered for their ideal customer. In an increasingly crowded web space it\u2019s more crucial than ever that your website be clear and on point.<\/p>\n
By implementing some basic human psychology principles you\u2019ll be on your way towards creating a website that not only looks good, but converts as well.<\/p>\n
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By taking the psychology into account you\u2019ll be creating a better experience for your visitors, which will make them more likely to take whatever action you\u2019re nudging them towards: buying what you\u2019re offering, sharing your work, signing up for your newsletter, etc.<\/p>\n
Trust is the backbone of any interaction on the web. Without trust you\u2019ll have a very hard time making any sales, or having any kind of success with your website. Trust is a hard thing to build, especially in the online space.<\/p>\n
By using design psychology you\u2019ll be able to make your website seem more trustworthy, which will help to bring your visitor into a state of ease. Face it, people at ease are more likely to be receptive to what you\u2019re offering.<\/p>\n
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The moment a person lands on any website there are certain elements they expect to be there, regardless of the style of site you\u2019re using. If your visitors are confused the moment they land on your website there\u2019s a good chance they\u2019re going to leave.<\/p>\n
When a person is exploring your website they expect to see your purpose clearly stated, and some form of navigation to get around your website. Beyond these two elements you\u2019ll need to have certain reinforcements that will act as a support system for your site\u2019s purpose.<\/p>\n
These elements can be things like color schemes, font style and use or non-use of images. Your website needs to be communicating on a cohesive level in order to provide your visitors with the best experience possible.<\/p>\n
In order to build an effective website you\u2019ll need to understand the way a user scans your website, as well as the intent behind each page. Most readers tend to read in a '\u02dcZ\u2019 pattern across your website, so you\u2019ll want to place the most important elements of your website across those lines.
\nMake sure you have purposeful pages. There shouldn\u2019t be a single page on your site that doesn\u2019t serve a purpose. When a user lands on any page of your website the reason for that page being there should jump out at them.<\/p>\n
Lastly, you need to realize the web is a crowded space and most people will land on your website with a frazzled state of mind. By using intentional white space throughout your website you\u2019ll be allowing your viewer to breathe more deeply and relax a bit.<\/p>\n
All of these pieces together will help you craft a better user experience.<\/p>\n
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Now that you have a basic understanding of the power of using psychology to build a better website, it\u2019s time to dive into a few techniques to get you started:<\/p>\n
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1. Step Into Your User’s Head<\/b><\/p>\n
Knowing who your actual users or visitors are going to be is the crucial first step in the process. By taking time to map out and understand who your unique visitor is, you\u2019ll be able to build a website based on how they use the web, as well as incorporate some useful emotional triggers into your site.<\/p>\n
2. Plan Your Entire Site<\/b><\/p>\n
Creating a sitemap for your site will help you to determine the purpose for each page. The best way to do this is to create a list of every element you want to have on your site, then break it down page by page. This will also help to ensure you don\u2019t miss anything.<\/p>\n
3. Decipher Your Brand<\/b><\/p>\n
There are certain brand elements you\u2019ll want to include in your design. It can be helpful to make a list of these elements as well, because you don\u2019t want to diminish the overall impact of your brand.
\nThe most common elements include: your site\u2019s logo, your overall color scheme, and sitewide typography. These elements will essentially knit together the rest of your site.<\/p>\n
4. Continually Test<\/b><\/p>\n
Once you have all your elements picked out, your website copy written, and your site built out, it\u2019s important you continually test different elements. This will help to show you what your users like, and what elements are turning them off.<\/p>\n
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After consistent testing you\u2019ll be left with a stronger site than you could ever have built in the first place.<\/p>\n
By implementing some of the basics of customer psychology you\u2019ll have a site that\u2019s literally built to serve your customers. After all wouldn\u2019t you rather have a site that works for you, instead of against you?<\/p>\n
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