{"id":8552,"date":"2014-08-22T09:22:32","date_gmt":"2014-08-22T14:22:32","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=8552"},"modified":"2015-02-24T14:37:16","modified_gmt":"2015-02-24T19:37:16","slug":"facebook-ads-update-september-2014","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/facebook-ads-update-september-2014\/","title":{"rendered":"Facebook Ads Update: September 2014"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/10621029_10204681694507176_46566017_n.jpg\" alt=\"Facebook-Ads-Update-Sept-2014\" width=\"600\" height=\"315\" class=\"aligncenter size-full wp-image-8573\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/10621029_10204681694507176_46566017_n.jpg 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/10621029_10204681694507176_46566017_n-300x157.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\nIn March of this year, Facebook made some changes to the way in which ad campaigns are managed; essentially providing for better campaign management via increased granularity.  This allowed for significantly better A\/B testing; one example being the ability to split mobile ads into a unique ad set separate from regular newsfeed ads, which proved to be exceptionally helpful.  Eight months later, they&#8217;re at it again with a new update.<br \/>\n&nbsp;<\/p>\n<h3>Advertising Update 2014<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8553 alignnone\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Campaign-Structure.png\" alt=\"Facebook Ad Structure\" width=\"464\" height=\"262\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Campaign-Structure.png 464w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Campaign-Structure-300x169.png 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><br \/>\n&nbsp;<br \/>\nOn August 13th, <a href=\"https:\/\/www.facebook.com\/groups\/pmdprogram\/permalink\/747721631951841\/\" target=\"_blank\">Patricia Lai posted news on the Facebook PMD about new changes in the structure of campaigns<\/a>. \u00a0For those who like to exercise as much control as possible over their campaigns, these will again be welcomed changes.  Let&#8217;s take a closer look.<br \/>\n&nbsp;<\/p>\n<h3>What You Should Know<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8554\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Ad-Changes-September-2014.png\" alt=\"Ad Changes On Facebook\" width=\"600\" height=\"99\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Ad-Changes-September-2014.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Facebook-Ad-Changes-September-2014-300x49.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><br \/>\n&nbsp;<br \/>\nThe biggest change for the September 2014 update is highlighted in the picture above. You may remember back in March, Facebook updated the campaign structure as follows:<\/p>\n<ul>\n<li>Campaign: Objective<\/li>\n<li>Ad Set: Schedule and Budget<\/li>\n<li>Ad: Creative, Placement, Targeting and Bidding<\/li>\n<\/ul>\n<p>The most notable change was the introduction of the ad set. For this update, Facebook will be reversing the roles of ads and ad sets.<br \/>\n&nbsp;<br \/>\nWith the new structure, it will look more like this:<\/p>\n<ul>\n<li>Campaign: Objective<\/li>\n<li>Ad Set: Schedule, Budget, Bidding, Targeting and Placement<\/li>\n<li>Ad: Creative<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>When Is The Change?<\/h3>\n<p>September 1st, the rollout will begin on Ads Manager, Ads Create Tool, and Power Editor. By mid-September the rollout should be complete and all advertisers will be able to start using the new structure on October 1st.<br \/>\n&nbsp;<br \/>\nIf you are an API developer, you will have at least 5 months to update your systems because they will need to work with the new system by January 2015 at the earliest.<br \/>\n&nbsp;<br \/>\nAdvertisers, if you are using Ads Manager, Ads Create Tool, or the Power Editor, then you will see this change soon. If you are using a third party tool, you may not notice the update until 2015.<br \/>\n&nbsp;<br \/>\nAs for your existing campaigns, you do not need to make any updates to them at this time. You can continue to run these until January. At that time, Facebook will have the option to migrate existing campaigns within the Ads Manager.<br \/>\n&nbsp;<\/p>\n<h3>Major Hints For Coming Updates<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-20-at-9.29.53-AM.png\" alt=\"Facebook Ad Update\" width=\"464\" height=\"117\" class=\"aligncenter size-full wp-image-8560\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-20-at-9.29.53-AM.png 464w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/Screen-Shot-2014-08-20-at-9.29.53-AM-300x75.png 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><br \/>\n&#8220;This will also pave the way for launching advanced delivery controls, audience management, and a campaign spend cap in the near future.&#8221;<br \/>\n&nbsp;<br \/>\nIt is very exciting to see this platform evolve. Hopefully these new <em>advanced<\/em> controls will prove to be another useful evolution.<br \/>\n&nbsp;<br \/>\nWhat do you think about these new changes and the path that Facebook is on with their advertising platform? Will it become everything that Adwords <em>isn&#8217;t<\/em>, or just another platform that doesn&#8217;t live up to the hype? Let us know in the comments!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"http:\/\/www.hostgator.com\/shared\">Sign Up With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In March of this year, Facebook made some changes to the way in which ad campaigns are managed; essentially providing for better campaign management via increased granularity. This allowed for significantly better A\/B testing; one example being the ability to split mobile ads into a unique ad set separate from regular newsfeed ads, which proved [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8573,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,98],"tags":[],"class_list":["post-8552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","category-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Ads Update: September 2014 | HostGator Blog<\/title>\n<meta name=\"description\" content=\"Facebook has updated their campaign structure once again. If you do any Facebook advertising, then you need to read this post about the changes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/facebook-ads-update-september-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Ads Update: September 2014 | HostGator Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook has updated their campaign structure once again. If you do any Facebook advertising, then you need to read this post about the changes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/facebook-ads-update-september-2014\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-22T14:22:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-02-24T19:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2014\/08\/10621029_10204681694507176_46566017_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#\\\/schema\\\/person\\\/757fddb283b996d5a9064b179fd77602\"},\"headline\":\"Facebook Ads Update: September 2014\",\"datePublished\":\"2014-08-22T14:22:32+00:00\",\"dateModified\":\"2015-02-24T19:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/\"},\"wordCount\":473,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/10621029_10204681694507176_46566017_n.jpg\",\"articleSection\":[\"Marketing Tips and Tricks\",\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/\",\"url\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/\",\"name\":\"Facebook Ads Update: September 2014 | HostGator Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/facebook-ads-update-september-2014\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/08\\\/10621029_10204681694507176_46566017_n.jpg\",\"datePublished\":\"2014-08-22T14:22:32+00:00\",\"dateModified\":\"2015-02-24T19:37:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.hostgator.com\\\/blog\\\/#\\\/schema\\\/person\\\/757fddb283b996d5a9064b179fd77602\"},\"description\":\"Facebook has updated their campaign structure once again. 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