{"id":8472,"date":"2014-08-15T10:32:24","date_gmt":"2014-08-15T15:32:24","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=8472"},"modified":"2015-02-24T13:28:19","modified_gmt":"2015-02-24T18:28:19","slug":"facebook-dark-post","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/facebook-dark-post\/","title":{"rendered":"What Is A Dark Post On Facebook?"},"content":{"rendered":"<style type=\"text\/css\">\n.button {\n    display: block;\n    margin: 0 auto;\n    width: 370px;\n    height: 55px;\n    font: 700 24px\/50px \"Trebuchet MS\", Arial;\n    text-align: center;\n    color: #1f1f1f;\n    background: url(https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2015\/02\/button.png);\n}<\/p>\n<p>.button:hover {\n    background-position: 0 -55px;\n}\n<\/style>\n<div style=\"float: center;padding-right: 5px;padding-left: 5px;padding-top: 5px\"><img loading=\"lazy\" decoding=\"async\" title=\"facebook-dark-post\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-dark-post1.png\" alt=\"dark-post-facebook\" width=\"610\" height=\"450\" \/><\/div>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"color: #3d3d3d\">The featured image on this article is not a post that you will find anywhere on the\u00a0<a style=\"color: #2989c5\" href=\"https:\/\/www.facebook.com\/HostGator\">HostGator Facebook Page<\/a>.\u00a0 But yet many people have seen it. How? The answer: Dark Posts.<\/p>\n<p>&nbsp;<\/p>\n<h3>Dark Post &#8211; What Is It?<\/h3>\n<p class=\"p1\" style=\"color: #3d3d3d\">According to the definition from Google, a dark post is the following:<\/p>\n<blockquote>\n<p class=\"p1\" style=\"padding-left: 30px\">An\u00a0<span class=\"s2\">unpublished post<\/span>\u00a0is a status update, link share, video or photo that was never meant to be shared as an organic post. Staying true to its name, it\u2019s never published but is only surfaced as an ad.<\/p>\n<\/blockquote>\n<p class=\"p1\" style=\"color: #3d3d3d\">Basically, it\u2019s a Facebook post that you control exactly who sees it through ads. If you have seen the main image on this page on Facebook, then that means you have seen one of our dark posts targeting you.<\/p>\n<p>&nbsp;<\/p>\n<h3>Why Dark Post?<\/h3>\n<p class=\"p1\" style=\"color: #3d3d3d\">The purpose of these posts are to create a message for a specific goal without cluttering up the newsfeed for those who would see it as irrelevant. For example, if you\u2019re trying to sell your services and all of your followers already use your services, then it wouldn\u2019t make sense for them to see an ad on their newsfeed for your services. However, you still want to post a message for selling your services to drive sales. This is where dark posts come into play. You can create a dark post with a message to sell your services and use that to advertise to your target market.<\/p>\n<p>&nbsp;<\/p>\n<h3>How To Create A Dark Post On Facebook<\/h3>\n<p class=\"p2\" style=\"color: #3d3d3d\">Facebook has a video on creating dark posts and you can find it\u00a0<a style=\"color: #2989c5\" href=\"https:\/\/www.facebook.com\/video\/video.php?v=10151107995291687\">here<\/a>. Unfortunately, this video is very outdated. The power editor no longer looks like it did in the video. This walkthrough will show you how to create a dark post so that you can\u00a0<a style=\"color: #2989c5\" href=\"https:\/\/www.hostgator.com\/blog\/2014\/04\/08\/put-facebook-work-business\/\">put Facebook to work for your business<\/a>. <em>Please note<\/em>, we will be using Google Chrome because the power editor doesn\u2019t work in other browsers.<\/p>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p2\" style=\"color: #3d3d3d\">1. Visit the Facebook Power Editor.\u00a0<a style=\"color: #2989c5\" href=\"https:\/\/www.facebook.com\/ads\/manage\/powereditor\/\"><span class=\"s2\">https:\/\/www.facebook.com\/ads\/manage\/powereditor\/<\/span><\/a><\/p>\n<p class=\"p3\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8481 size-medium aligncenter\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-power-editor-300x81.png\" alt=\"power-editor-on-facebook\" width=\"300\" height=\"81\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-power-editor-300x81.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-power-editor.png 922w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">2. Click 'Download to Power Editor'\u009d and choose the choose the advertising account you wish to download. For many of you, there will only be one option. For those who manage accounts for multiple clients, make sure you select the correct account. You don\u2019t want one client paying for the ads of another.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">3. Select the + sign under Campaigns.<\/p>\n<p class=\"p1\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8482\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/create-facebook-campaign-power-editor.png\" alt=\"add-facebook-campaign\" width=\"213\" height=\"96\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">4. Determine the Campaign Name, Buying Type (I always choose auction), and the Objective. The Objective is what you\u2019re trying to achieve with your ad (Generate leads, get website traffic, increase page likes, etc)<\/p>\n<p class=\"p2\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-8483\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-ad-objective-300x225.png\" alt=\"create-ad-objective-facebook\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-ad-objective-300x225.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-ad-objective.png 635w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">5. Now that you\u2019ve created your Campaign, click the Ads tab<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-8484\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/ads-facebook-300x25.png\" alt=\"facebook-ads\" width=\"300\" height=\"25\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/ads-facebook-300x25.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/ads-facebook.png 551w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">6. Click the + sign again to create an ad<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">7. Select the campaign you just created, create an ad set, and then name your ad. (You can also create your campaign from this point if you\u2019d like)<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8485 alignright\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/organize-facebook-campaign-290x300.png\" alt=\"organize-facebook-campaign\" width=\"290\" height=\"300\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/organize-facebook-campaign-290x300.png 290w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/organize-facebook-campaign.png 591w\" sizes=\"(max-width: 290px) 100vw, 290px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">8. In the Creative tab, you can choose the Facebook Page that you wish to use for the ad and the post.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">9. Once you\u2019ve selected the page, under Page Post, click the + at the right.<\/p>\n<p class=\"p2\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-8486\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-page-post-300x42.png\" alt=\"facebook-page-post\" width=\"300\" height=\"42\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-page-post-300x42.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-page-post.png 478w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">10. From here you can choose the Post Type: Link, Photo, Video, Status, Offer. For this example, we\u2019ll create a Link. I\u2019ve set one up just for this article.<\/p>\n<p class=\"p2\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8487\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/unpublished-page-post-facebook-300x252.png\" alt=\"unpublished-page-post-facebook\" width=\"300\" height=\"253\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/unpublished-page-post-facebook-300x252.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/unpublished-page-post-facebook.png 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8488 size-medium\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/hostgator-facebook-ad-279x300.png\" alt=\"hostgator-facebook-ad\" width=\"279\" height=\"300\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/hostgator-facebook-ad-279x300.png 279w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/hostgator-facebook-ad.png 546w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">11. Be sure to choose the option 'This post will only be used as an ad'\u009d. It should already be selected but make sure it\u2019s there.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div>\n<p class=\"p1\" style=\"color: #3d3d3d\">12. Review your post.<\/p>\n<p class=\"p2\" style=\"color: #3d3d3d\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8489\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-dark-post-example-300x264.png\" alt=\"facebook-dark-post-example\" width=\"300\" height=\"264\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-dark-post-example-300x264.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2014\/08\/facebook-dark-post-example.png 585w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"color: #3d3d3d\">Now that you\u2019ve created your post, you can begin to use it for your ads. This article does not cover how to create ads and how to target customers but the opportunities are virtually endless. To get started, check out this article on\u00a0<a style=\"color: #2989c5\" href=\"https:\/\/www.hostgator.com\/blog\/2014\/04\/08\/put-facebook-work-business\/\">basic Facebook ads<\/a>. Be sure to come back to the blog as we will add more articles about more advanced Facebook methods such as targeting and optimization.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\" style=\"color: #3d3d3d\">Hopefully we have shed light on what a dark post is and you have found this information valuable. If you have any other questions about Facebook, please let us know in the comments. We will be more than happy to write about what you want to know.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"http:\/\/www.hostgator.com\/shared\">Sign Up With HostGator!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; The featured image on this article is not a post that you will find anywhere on the\u00a0HostGator Facebook Page.\u00a0&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-8472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is A Dark Post On Facebook | HostGator Blog<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking to create a Facebook Dark Post, then this article will give you all the information that you will need to know. Click to read more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/facebook-dark-post\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is A Dark Post On Facebook?\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking to create a Facebook Dark Post, then this article will give you all the information that you will need to know. 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