{"id":7883,"date":"2014-05-16T09:51:50","date_gmt":"2014-05-16T14:51:50","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=7883"},"modified":"2017-02-15T11:35:56","modified_gmt":"2017-02-15T16:35:56","slug":"5-companies-might-realize-google-now-owns","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/","title":{"rendered":"These 5 Companies Owned By Google May Surprise You"},"content":{"rendered":"

\"Companies
\nEveryone knows that Google is a big deal.\u00a0 Each year, news of Google\u2019s new acquisitions makes headlines across the world and across the web, stunning analysts and everyday consumers alike.<\/p>\n

From little start-ups to longtime titans of industry, so many companies have been picked up that users often forget (or don\u2019t realize) that their favorite app or software is now part of the Google machine.<\/p>\n

For some, this just means better service, better quality, and better integration on mobile platforms; for others, watching a beloved site or service get stripped for parts and silently assimilated into the inner workings of Google\u2019s infrastructure can be disappointing to say the least.<\/p>\n

For better or worse, Google is making waves not just online, but in nearly every facet of our lives.\u00a0 Here are five companies you didn\u2019t know Google owns and what that means for you:<\/p>\n

 <\/p>\n

Waze<\/a><\/h3>\n

Social networking, mapping, and up-to-date traffic, all rolled into one app?\u00a0 Sounds too good to be true, but that\u2019s precisely what Waze is all about.<\/p>\n

Waze helps drivers help themselves by providing an outlet for folks to warn other drivers of potential delays and hazards by means of tweet-like posts.\u00a0 This information then coalesces into a living map that shows drivers in the area just how long it will take to get from Point A to Point B, which roads to avoid, and even the location of speed traps.<\/p>\n

It isn\u2019t hard to see why Google would want to snatch these guys up.\u00a0 With close to a billion downloads of Google Maps from Google Play alone, adding the social networking power of Waze to the application gives users the unparalleled quality of Google\u2019s navigation interface,<\/p>\n

In addition, the benefit of sourcing information about travel times and level of traffic from drivers on location is hard to beat.\u00a0 And with the recent launch of Google Now, Waze data is seamlessly integrated into Google Maps\u2019 auto-updates for an even more intuitive traffic alert system.<\/p>\n

 <\/p>\n

Nest<\/a><\/h3>\n

Home automation is still a relatively new concept for many consumers.\u00a0 The idea of sending a text message to your alarm system because you forgot to arm it on the way out the door-much less having your fridge text<\/i> you<\/i> when Timmy sneaks some cake in the middle of the night-still sounds like something from The Jetsons<\/i>.<\/p>\n

But Nest, founded by Tony Faddell and Matt Rogers, the same guys who brought us the iPod, is all about making your home smart, from thermostats to alarm systems.\u00a0 Nest was picked up in January 2014 by Google in its quest to branch outside the worldwide web and into your living room.<\/p>\n

Acquiring Nest helps Google build their stockpile of resources for total home integration with Android devices that are already making everything from turning on the outdoor lights for a party to setting the timer on the sprinklers easier than updating your Facebook status.\u00a0 Expect big things from this merger: with Nest\u2019s innovation and Google\u2019s infrastructure, we are stepping into a brave new world.<\/p>\n

 <\/p>\n

Zagat<\/a><\/h3>\n

Google almost acquired rival company Yelp back in 2011, but picked up Zagat instead after the deal fell through.<\/p>\n

Prior to merging with Google, Zagat.com was a subscription-based service, offering its vast cache of knowledge only to those who paid a premium.\u00a0 Zagat membership is now free-as long as you sign up with Google+, that is.<\/p>\n

But whether you subscribe to Zagat or not, Google has tightly and seamlessly integrated Zagat reviews and information into its standard Google search, so even casual users benefit.\u00a0 The novelty and prestige may have taken a backseat, but picking a restaurant for that special occasion has just become much easier.<\/p>\n

 <\/p>\n

Flutter<\/a><\/h3>\n

A short-lived but popular gesture recognition program, Flutter was acquired by Google in October 2013.\u00a0 Due to its native integration with applications like YouTube, Chrome, Netflix and Pandora, Flutter was a prime candidate to springboard Google\u2019s gesture recognition ventures moving forward.<\/p>\n

Users of the original Flutter app need not worry that it\u2019s merely been stripped for parts-the download can still be found here<\/a>.<\/p>\n

As with a few other apps, merging with Google bodes well for both Flutter veterans and newcomers alike. As Google engineers hone and develop gesture recognition for more and more programs, it will become a smoother, more universal experience across the board.<\/p>\n

 <\/p>\n

Boston Dynamics<\/a><\/h3>\n

This is actually just one of about a half dozen or more robotics companies bought up by Google in early December 2013, along with Redwood Robotics, Meka Robotics, Holomni and others.\u00a0 Boston Dynamics is best known for the DARPA-funded BigDog, essentially an automated four-legged pack mule designed to carry gear for soldiers over terrain too rough for vehicles.<\/p>\n

What does Google intend for these companies?\u00a0 It isn\u2019t too clear yet, but whether they are planning on putting these firms to use in vamping up their manufacturing capital in preparation for the Google Car, or if they have bigger plans in mind (humanoid robots?), picking up so many robotics companies suggests that Google is gearing up for some big, exciting things.<\/p>\n

 <\/p>\n

Whether it results in overall better quality or if an app or service is simply assimilated into the infrastructure, Google\u2019s acquisitions are taking tech in bold new directions.\u00a0 As its influence pervades every aspect of our lives, more and more companies are sure to follow.\u00a0 And whether we embrace it or not, this snowball-effect is pushing the boundaries of what we thought possible, and that\u2019s a very exciting thing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone knows that Google is a big deal.\u00a0 Each year, news of Google\u2019s new acquisitions makes headlines across the world…<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,19],"tags":[],"class_list":["post-7883","post","type-post","status-publish","format-standard","hentry","category-web-hosting-news","category-web-and-hosting-tips"],"yoast_head":"\nThese 5 Companies Owned By Google May Surprise You - HostGator<\/title>\n<meta name=\"description\" content=\"So many companies have been picked up that users often don\u00e2\u20ac\u2122t realize that their favorite app or software is now owned by Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These 5 Companies Owned By Google May Surprise You\" \/>\n<meta property=\"og:description\" content=\"So many companies have been picked up that users often don\u00e2\u20ac\u2122t realize that their favorite app or software is now owned by Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-16T14:51:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-15T16:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/HostGator_Google-1.png\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"These 5 Companies Owned By Google May Surprise You\",\"datePublished\":\"2014-05-16T14:51:50+00:00\",\"dateModified\":\"2017-02-15T16:35:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\"},\"wordCount\":932,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/02\/HostGator_Google-1.png\",\"articleSection\":[\"Web Hosting News\",\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/5-companies-might-realize-google-now-owns\/\",\"name\":\"These 5 Companies Owned By Google May Surprise You - 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