{"id":7824,"date":"2014-04-08T13:20:11","date_gmt":"2014-04-08T18:20:11","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=7824"},"modified":"2016-12-23T10:53:30","modified_gmt":"2016-12-23T15:53:30","slug":"put-facebook-work-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/put-facebook-work-business\/","title":{"rendered":"Put Facebook to Work For Your Business"},"content":{"rendered":"

\"Facebook-business\"
\nFor small businesses, advertising and marketing is an expense that most don\u2019t want to have to budget for. It\u2019s costly and ineffective unless you know what you\u2019re doing. Not all of us went to college for a Marketing Degree. Luckily, there are ways to bring the cost down and do it all from the comfort of home or office. For any small business online, you need to understand what SEO is and how to do it<\/a>. Although SEO is a must and it is worth it, these results take time to deliver. In the world of making money, we want results and we want them now.<\/p>\n

How do we get fast results? Before we can answer that, we need to ask, where is our target audience? With over 1 Billion active users, I believe the answer to that question is Facebook. If you don\u2019t have a Facebook page for your business, you need to create it immediately after reading this post. One of our previous posts discussed 5 Facebook Updates You Need to Know About<\/a> and you should read it after you\u2019ve created your Facebook page.
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Advertising<\/h3>\n

This article isn\u2019t going to explain how to create a Facebook Page and how to create ads. If you need to a refresher or need to get caught up to speed, check out the\u00a0Facebook Ad Getting Started Page<\/a>.<\/p>\n

If you did Facebook advertising in the past and you haven\u2019t done any recently, then there are probably a few changes that you should be aware of. These are covered in the next sections.
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Campaigns \/ Ad Sets \/ Ads<\/h3>\n

Previously, Facebook had Campaigns and Ads. You set your budget in the campaign, then created ads within it. It worked, but it wasn\u2019t amazingly effective. With the new set up, you can create Ad Sets. Virtually, these are what the previous campaigns were. You can set your start \/ end dates, budget, and pause all ads within the set. Used correctly, this can really help with your testing (discussed below). Usually after starting a campaign, we look at what sets are performing and which aren\u2019t, then pause\/stop the ads that we don\u2019t want to spend further money on.<\/p>\n

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Call to Action Buttons<\/h3>\n

If you\u2019ve been following our blog for some time, you\u2019ve probably seen our post about Content Marketing and Creating a Call to Action<\/a>. If you don\u2019t know what a CTA is, that post is definitely worth the read.<\/p>\n

Recently, Facebook introduced the Call To Action buttons that are \u00a0available for Newsfeed and Mobile ad types. These buttons help by saving the few characters you use to write 'Learn More Here'\u009d and helps create the specific Call to Action that you\u2019re wanting from your viewers.<\/p>\n

Types of call-to-action buttons include:<\/p>\n