{"id":7004,"date":"2017-03-22T10:19:14","date_gmt":"2017-03-22T15:19:14","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=7004"},"modified":"2017-05-09T14:24:17","modified_gmt":"2017-05-09T19:24:17","slug":"5-ways-create-perfect-landing-page-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/","title":{"rendered":"How To Create The Perfect Landing Page For Your Website"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16318\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\" alt=\"Create landing page\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert-768x402.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert-1024x536.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<span style=\"font-weight: 400;\">Converting cold traffic into warm leads and eventual customers can be quite the difficult process. After all, cold visitors don\u2019t know what your website is about, and aren\u2019t familiar with anything you\u2019re doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best methods to transform this traffic into new subscribers is through the power of a landing page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not just any landing page will do. You need a landing page that\u2019s properly optimized to address the concerns of your audience in such a way they literally <a href=\"https:\/\/www.hostgator.com\/blog\/validate-business-idea-building-an-email-list\/\">can\u2019t wait to hand over their email address<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good landing page can be the difference between a visitor clicking away from your website, or sticking around to see what you have to say. No pressure, right? Marketers and advertisers have spent quite a bit of time breaking down and analyzing what makes for a perfect landing page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post we\u2019ll cover what a landing page is, landing page best practices, and mistakes to avoid. <\/span><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website#what\">What Is a Landing Page?<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website#offer\">The Landing Page Offer<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website#elements\">5 Must-Have Landing Page Elements<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website#mistakes\">Landing Page Mistakes to Avoid<\/a><\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"what\"><b>What Is A Landing Page? <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A landing page, sometimes known as a 'lead capture page,'\u009d is a page on your website that has a form and exists only to capture a visitor\u2019s information through that form. That\u2019s it in a nutshell. A landing page is a marketing tool designed to prompt a certain action or result.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s called a landing page because visitors 'land'\u009d on it from another traffic source on the internet, whether that\u2019s a social media post, guest blog, or banner ad. Landing pages serve to educate your customers and turn them from window-shoppers to potentially paying customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can tell you\u2019re on a good landing page if:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The page has a single focus<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a streamlined look, and is missing other typical website elements like a search bar or navigation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You feel compelled to take action by completing a lead form<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In some ways, landing pages are arguably the single most vital component of your online marketing efforts. Since they\u2019re designed to prompt a specific action or result, if you drive a stream of traffic to a targeted landing page, you can improve your chances of converting that traffic into leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you go about creating a killer landing page?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"offer\"><b>First, You Truly Need a Compelling Offer<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Today\u2019s web users are more inundated with information than ever before. They\u2019re also bombarded with popups and dozens of requests to enter their email information. Because of this people have become more defensive over exactly who they allow into their inboxes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, people aren\u2019t going to fill out your form, no matter how fantastic your landing page is, unless they want what you\u2019re selling. A great way to persuade people about how fantastic your service or product is is by <\/span><a href=\"https:\/\/blog.leadpages.net\/done-for-you-opt-in-bribes\/\"><span style=\"font-weight: 400;\">creating a downloadable opt-in offer your visitors can\u2019t refuse<\/span><\/a><span style=\"font-weight: 400;\">. Your opt-in offer should speak to a deep need, or underlying problem they haven\u2019t been able to solve. This way you can collect their contact information for sales follow up, and they feel good because they got a free gift.<\/span><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12733 aligncenter\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png\" alt=\"HostGator Website Builder\" width=\"600\" height=\"73\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder.png 600w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2016\/10\/HostGator-Website-Builder-300x37.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"elements\"><b>5 Must-Have Landing Page Elements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve solidified your offer your visitors can\u2019t wait to get their hands on you\u2019re going to build a page around that offer. Below we highlight some of the must-have elements you\u2019ll want to feature on your page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. Use Attention-Grabbing, Concise Headlines<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your headline is the first thing your visitors will notice, so you have to make it count. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Much has been said about creating the perfect headline. Remember that headlines should be concise, and answer the question 'What\u2019s in it for me?'\u009d Create some emotional tension so the visitor will continue to read to the bottom of the page. Copyblogger covers this topic quite well in their popular post entitled <\/span><a href=\"http:\/\/www.copyblogger.com\/how-to-write-headlines-that-work\/\"><span style=\"font-weight: 400;\">How to Write Headlines That Work<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good idea to split test your own headlines to see which ones perform best for you. Just a few tweaks to a website headline can make a huge difference in the page\u2019s performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. Build Trust with Social Proof<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The anonymity of the internet makes trust a bit hard to come by. However, people and organizations have created ways to establish trust, including guarantee seals, third party verifications (Verisign, Better Business Bureau, etc.), reviews, and testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a recent study conducted by the Wall Street Journal, 92% of respondents said that they have more confidence in user-generated information found online than they do in information from a salesperson or other source. As such, <a href=\"https:\/\/www.hostgator.com\/blog\/small-business-online-reviews\/\">testimonials from past clients and customers<\/a> are a very powerful tool for building your landing page\u2019s trust. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other powerful forms of social proof include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Endorsements or quotes from other well-respected business owners in your niche or city<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your social media follower counts (if the number is high enough)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Press coverage<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>3. Feature Relatable Videos and Images<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pictures, slideshows, and video that are relevant to your landing page are good for driving user engagement. There is actually some psychology behind this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to pictures, our minds are wired for processing visual images. In fact about 50% of the human brain is involved in visual processing. Just think of all the pictures you see every day whether it be via social media, billboard ads, blogs, or magazine spreads. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is a great communication tool because we\u2019re designed to connect with other humans. The sound of a human voice, facial expressions, and body language all convey a message better than written words alone. When creating a video you don\u2019t have to make a Hollywood production, but a short clip introducing your products or services can establish a sense of familiarity and put a visitor at ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recent research has continually shown that <\/span><a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/case-study-using-video-to-lift-landing-page-conversion-rate-by-100\/\"><span style=\"font-weight: 400;\">pages with video tend to convert higher<\/span><\/a><span style=\"font-weight: 400;\"> than those who don\u2019t. Think about it this way. When a visitor lands on your website for the first time they have no idea who you are, so a video will allow them to connect in a deeper way. Add video to your WordPress site with <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-for-video\/\">one of these plugins.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4. Have a Clear Call-to-Action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2013\/09\/13\/content-marketing-101-call-action\/\"><span style=\"font-weight: 400;\">call-to-action<\/span><\/a><span style=\"font-weight: 400;\"> is equally as important as the headline. It\u2019s what\u2019s going to make the visitor input their email into the signup box. It doesn\u2019t have to be spectacular, but it should be very clear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A call-to-action can take on different forms, including a purchase of your product, an email subscription or webinar registration, an incentive such as a free ebook, or a free trial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of it as explicit instructions telling your visitor what to do next. Don\u2019t be afraid to spell it out for them. Vague call-to-actions will only leave your reader feeling confused, unsure of what to do next.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If people make it to the bottom of your website then you need a call-to-action that inspires them to take action. Most calls-to-action are displayed as buttons, so you\u2019ll want this button to stand out, and be clear and action-oriented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your page does include a video, then include the box directly below the video, with a reference to the location of the signup box in the video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t have video, or you have a longer landing page, then consider adding the signup box to multiple locations throughout the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. Organize the Page for Maximum Impact<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages require a different design than the rest of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want to grab your visitor\u2019s attention as soon as they land on the page and keep them focused on your message and the offer you\u2019re making. <\/span><span style=\"font-weight: 400;\">Place the most important elements of your page, such as your headline or opt-in form, above-the fold where the user doesn\u2019t have to scroll down to see. <\/span><span style=\"font-weight: 400;\">Get rid of navigation bars, visual clutter, and anything else distracting. Your goal is to lead the reader from having a problem to seeing your offer as the solution. \u00a0Write tight copy that\u2019s clear and persuasive and write in the second person.<\/span><\/p>\n<p>Take a look at our standard cloud hosting product page versus a landing page for a conference we recently sponsored. You&#8217;ll notice that we&#8217;ve removed the navigation, simplified it to a single CTA button, and placed Snappy so he is facing toward the CTA.<a href=\"https:\/\/www.hostgator.com\/cloud-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16341 \" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.15.14-PM-1024x512.png\" alt=\"Cloud hosting landing page\" width=\"476\" height=\"238\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.15.14-PM-1024x512.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.15.14-PM-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.15.14-PM-768x384.png 768w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.hostgator.com\/cloud-hosting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16342 \" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.14.37-PM-1024x575.png\" alt=\"HostGator offer landing page\" width=\"473\" height=\"266\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.14.37-PM-1024x575.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.14.37-PM-300x169.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-22-at-1.14.37-PM-768x431.png 768w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"mistakes\"><b>Avoid These Landing Page Mistakes!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Congratulations! Now you\u2019ve set up a landing page. That\u2019s it, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not quite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to double-check your work. Read through the list below to confirm you\u2019re not making any of these common, but critical, mistakes with your landing page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>1. Confusing the visitor<\/h3>\n<p><span style=\"font-weight: 400;\">Landing pages should have one purpose. If your landing page has more than one objective, off-page links, presents too many choices, or doesn\u2019t match the traffic source, you\u2019re in trouble.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>2. Cluttered, unfocused design<\/h3>\n<p><span style=\"font-weight: 400;\">Effective landing pages have only one objective-get the reader to take a specific action-and every word and element on the page should support that one action. Anything else on the page is a distraction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>3. Weak copy<\/h3>\n<p><span style=\"font-weight: 400;\">Just having a landing page isn\u2019t enough to get you the conversion rate you want. <a href=\"https:\/\/www.hostgator.com\/blog\/10-tips-to-writing-web-copy-that-attracts-visitors-and-drives-sales\/\">Compelling copy<\/a> is the 'secret sauce'\u009d that persuades people to take action. You need a benefit-rich headline that makes the reader a promise and connects with them emotionally. Your compelling lead entices them to keep reading as you emphasize your value proposition. And through it all you should be speaking your customer\u2019s language.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>4. Too much focus on you<\/h3>\n<p><span style=\"font-weight: 400;\">Nobody cares about you, your company, or your product or service. They <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> care how you can help them. Your landing page copy should be all about helping the reader solve their problem.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>5. No clear call to action<\/h3>\n<p><span style=\"font-weight: 400;\">Can your visitors easily identify the call to action? If your landing page doesn\u2019t<\/span> <span style=\"font-weight: 400;\">tell your visitor exactly what you want them to do next, they won\u2019t do anything. That means you\u2019re <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/get-ecommerce-website-running\/\"><span style=\"font-weight: 400;\">leaving money on the table<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>6. No credibility<\/h3>\n<p><span style=\"font-weight: 400;\">You only have 2 to 3 seconds to capture your visitor\u2019s attention and confirm that they\u2019re in the right place. It doesn\u2019t matter whether you\u2019re asking people to give you their email address or part with their hard-earned cash, if they don\u2019t trust you it\u2019s going to be tough to seal the deal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>7. Using more than one column<\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s plenty of research showing that centered, single-column landing pages generally convert best. The 1-column format tends to look cleaner, have more white space, increase reading comprehension, and keep readers engaged with the message.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>8.\u00a0Inconsistent\u00a0branding<\/h3>\n<p><span style=\"font-weight: 400;\">Your headline and other landing page elements should relate to the ad copy that drove the click. In other words, the page should be relevant to your ad text and keyword, and match the look, feel, and tone of the original ad or email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>9. Ineffective use of images<\/h3>\n<p><span style=\"font-weight: 400;\">This is where lots of marketers drop the ball. They take the easy way out and use clip art. They have uncaptioned images that have nothing to do with the objective of the page, or their images aren\u2019t clickable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>10. Not optimizing the buttons<\/h3>\n<p><span style=\"font-weight: 400;\">If the buttons on your landing page don\u2019t look like buttons or they say 'submit'\u009d or 'send'\u009d, you could have a problem. A <a href=\"https:\/\/knowledge.hubspot.com\/cta-user-guide-v2\/call-to-action-best-practices\" target=\"_blank\">Hubspot researcher<\/a> studied more than 40,000 landing pages and discovered that landing pages with submit buttons labeled 'submit'\u009d had lower conversion rates than those with more engaging button text.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>11. No sense of urgency<\/h3>\n<p><span style=\"font-weight: 400;\">If your visitor is on the fence and your landing page doesn\u2019t give them a reason to act NOW'\u00a6 they usually won\u2019t. Are you giving them a reason to take action? Try limiting the availability of your offer, or including a countdown timer on the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>12. Not testing<\/h3>\n<p><span style=\"font-weight: 400;\">The first time you build your landing page you\u2019re going to be guessing based upon past interactions with clients, and your own intuition. There\u2019s always room for improvement and absolutely no way to know what to improve unless you test. <\/span><a href=\"https:\/\/www.hostgator.com\/blog\/2013\/02\/21\/improve-your-websites-effectiveness-with-split-testing\/\"><span style=\"font-weight: 400;\">Split-testing, or 'A\/B testing,'\u009d<\/span><\/a><span style=\"font-weight: 400;\">\u00a0is an easy way to compare the results of tweaks to your landing page like a new call to action or a different headline.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re testing make sure to only isolate and test a single element at time. It may take longer this way, but it\u2019s the only way to ensure you know what is and isn\u2019t working.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p><a href=\"https:\/\/www.hostgator.com\/website-builder\"><span style=\"font-weight: 400;\">Building a great landing page<\/span><\/a><span style=\"font-weight: 400;\"> is neither a mystery nor rocket science, but it does require some planning ahead. Start planning for your next successful landing page by following the recommendations outlined in this article.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Converting cold traffic into warm leads and eventual customers can be quite the difficult process. After all, cold visitors don\u2019t&#8230;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-7004","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Create The Perfect Landing Page For Your Website - HostGator<\/title>\n<meta name=\"description\" content=\"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create The Perfect Landing Page For Your Website\" \/>\n<meta property=\"og:description\" content=\"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-22T15:19:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-09T19:24:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"How To Create The Perfect Landing Page For Your Website\",\"datePublished\":\"2017-03-22T15:19:14+00:00\",\"dateModified\":\"2017-05-09T19:24:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\"},\"wordCount\":2164,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\",\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\",\"name\":\"How To Create The Perfect Landing Page For Your Website - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\",\"datePublished\":\"2017-03-22T15:19:14+00:00\",\"dateModified\":\"2017-05-09T19:24:17+00:00\",\"description\":\"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png\",\"width\":1200,\"height\":628,\"caption\":\"Create landing page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Create The Perfect Landing Page For Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\",\"name\":\"Taylor Hawes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"caption\":\"Taylor Hawes\"},\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Create The Perfect Landing Page For Your Website - HostGator","description":"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/","og_locale":"en_US","og_type":"article","og_title":"How To Create The Perfect Landing Page For Your Website","og_description":"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.","og_url":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2017-03-22T15:19:14+00:00","article_modified_time":"2017-05-09T19:24:17+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png"}],"author":"Taylor Hawes","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Taylor Hawes","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/"},"author":{"name":"Taylor Hawes","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754"},"headline":"How To Create The Perfect Landing Page For Your Website","datePublished":"2017-03-22T15:19:14+00:00","dateModified":"2017-05-09T19:24:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/"},"wordCount":2164,"commentCount":2,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png","articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/","url":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/","name":"How To Create The Perfect Landing Page For Your Website - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png","datePublished":"2017-03-22T15:19:14+00:00","dateModified":"2017-05-09T19:24:17+00:00","description":"You need to create a landing page that\u00e2\u20ac\u2122s so perfectly optimized to speak to your audience that they literally can\u00e2\u20ac\u2122t wait to hand over their email address.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/Create-landing-pages-that-convert.png","width":1200,"height":628,"caption":"Create landing page"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/5-ways-create-perfect-landing-page-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Create The Perfect Landing Page For Your Website"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754","name":"Taylor Hawes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","caption":"Taylor Hawes"},"url":"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/7004"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=7004"}],"version-history":[{"count":13,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/7004\/revisions"}],"predecessor-version":[{"id":16765,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/7004\/revisions\/16765"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=7004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=7004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=7004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}