{"id":6377,"date":"2013-07-23T12:20:07","date_gmt":"2013-07-23T17:20:07","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=6377"},"modified":"2013-07-23T12:20:07","modified_gmt":"2013-07-23T17:20:07","slug":"15-ways-to-expand-your-brands-authority","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/","title":{"rendered":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority"},"content":{"rendered":"

\"expand<\/a>Having trouble standing out in your industry? \u00a0Tired of fighting against bigger brands when it comes to market share? \u00a0It\u2019s time to expand your brand\u2019s authority!<\/p>\n

Any of the following techniques can help you to gain an edge no matter how crowded or established your field may be:<\/p>\n

 <\/p>\n

Idea #1 Release a whitepaper<\/h3>\n

Whitepapers are research-based document that educate audiences on specific subjects.\u00a0 Create a good one with your brand\u2019s name on it and you can be sure it\u2019ll be sent far and wide on industry social channels.<\/p>\n

 <\/p>\n

Idea #2 Write an ebook<\/h3>\n

Either write your own ebook or hire a ghostwriter to develop something you can put your name on. \u00a0Give it away for free and watch your brand\u2019s authority soar.<\/p>\n

 <\/p>\n

Idea #3 Develop an infographic<\/h3>\n

Infographics are highly shareable. \u00a0By creating your own (whether by hiring a marketing agency to do so or by using infographic creation tools<\/a>), you\u2019ll get your name out within your industry.<\/p>\n

 <\/p>\n

Idea #4 Launch an email crash course<\/h3>\n

Educational email courses are a great way to build brand authority as they\u2019re free and highly attractive to potential customers. \u00a0As an added bonus, they\u2019re easy to develop using traditional email management services or technique-specific programs like Drip<\/a>.<\/p>\n

 <\/p>\n

Idea #5 Start an educational YouTube channel<\/h3>\n

People love video, but truly great internet videos are few and far between. \u00a0You don\u2019t need to spend a fortune to create a good video, but releasing a channel that\u2019s packed full of informative, engaging videos is a great way to attract brand attention.<\/p>\n

 <\/p>\n

Idea #6 Release a podcast<\/h3>\n

Though simple, podcasts can be incredibly popular especially amongst listeners with long commutes. \u00a0Create your own business-branded podcast and you\u2019ll have direct access to prospective customers\u2019 minds for as much as an hour at a time.<\/p>\n

 <\/p>\n

Idea #7 Sponsor a social media contest<\/h3>\n

Everybody loves free things, which is why social media contests tend to attract so much attention. \u00a0Spend a few hundred dollars on a great giveaway item and tie contest entries to some type of social participation. \u00a0Within a few weeks, you\u2019ll have more brand interest than ever before.<\/p>\n

 <\/p>\n

\"\"<\/div>\n

Idea #8 Interview an industry expert<\/h3>\n

The great thing about interviewing industry experts is that they come with their own built-in audiences. \u00a0Use Skype to record a video interview with your chosen expert and then post the resulting clip to your website. \u00a0Your profile will increase by association and you\u2019ll experience a flood of inbound traffic from the expert\u2019s promotions.<\/p>\n

 <\/p>\n

Idea #9 Connect with journalists<\/h3>\n

Journalists are always looking for great sources for their next projects you can be that source! \u00a0Join a service like Help a Reporter Out and you\u2019ll be entered into a database from which journalists pull expert sources. \u00a0Just one interview in a major news publication can do a world of good for your brand.<\/p>\n

 <\/p>\n

Idea #10 Get a book deal<\/h3>\n

\u00a0If you fancy yourself a talented writer and have a good story to tell, a high profile book deal can be a great way to boost brand recognition. \u00a0Obviously, this isn\u2019t the easiest path to walk, but if you\u2019re successful, the brand-building results can be huge.<\/p>\n

 <\/p>\n

Idea #11 Speak at industry events<\/h3>\n

Want to put yourself in front of a room full of your peers and be granted automatic expert status? \u00a0Sign up to speak at industry events. \u00a0Not only will you expand your brand\u2019s authority, you might even be paid for the privilege!<\/p>\n

 <\/p>\n

Idea #12 Sponsor industry events<\/h3>\n

Not the speaking type? \u00a0You can still use industry events to boost your brand\u2019s recognition by sponsoring panels, sessions, gift bags and more. \u00a0To do so, pick an event that\u2019s highly attended within your industry and get in touch with the event\u2019s organizer for more information on sponsorship opportunities.<\/p>\n

 <\/p>\n

Idea #13 Create your own industry event<\/h3>\n

Of course, if you\u2019ve got the time and money to do so, you can always create your own branded industry event. \u00a0It\u2019s a major undertaking, but it\u2019s guaranteed to boost your company\u2019s profile.<\/p>\n

 <\/p>\n

Idea #14 Volunteer at industry events<\/h3>\n

One last way to leverage the power of industry events is to volunteer. \u00a0It isn\u2019t glamorous work, but it will put you in touch with a number of influential people. \u00a0Once the event is over, they\u2019re sure to remember your good works.<\/p>\n

 <\/p>\n

Idea #15 Add a charitable initiative<\/h3>\n

TOMS has it 'buy one, give away one'\u009d shoe sales project. \u00a0Warby Parker donates one pair of glasses for every set sold. \u00a0Getting involved in a charitable initiative isn\u2019t just great for brand-building it\u2019s great for the world at large.<\/p>\n

 <\/p>\n

What other techniques have you used to build your brand? \u00a0If you have other recommendations, share them in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"

Having trouble standing out in your industry? \u00a0Tired of fighting against bigger brands when it comes to market share? \u00a0It\u2019s…<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6377","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"\n15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority\" \/>\n<meta property=\"og:description\" content=\"Having trouble standing out in your industry? \u00a0Tired of fighting against bigger brands when it comes to market share? \u00a0It\u2019s...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-23T17:20:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority\",\"datePublished\":\"2013-07-23T17:20:07+00:00\",\"dateModified\":\"2013-07-23T17:20:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\"},\"wordCount\":816,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\",\"name\":\"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg\",\"datePublished\":\"2013-07-23T17:20:07+00:00\",\"dateModified\":\"2013-07-23T17:20:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg\",\"width\":610,\"height\":610},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\",\"name\":\"Taylor Hawes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"caption\":\"Taylor Hawes\"},\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority - HostGator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/","og_locale":"en_US","og_type":"article","og_title":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority","og_description":"Having trouble standing out in your industry? \u00a0Tired of fighting against bigger brands when it comes to market share? \u00a0It\u2019s...","og_url":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2013-07-23T17:20:07+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg"}],"author":"Taylor Hawes","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Taylor Hawes","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/"},"author":{"name":"Taylor Hawes","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754"},"headline":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority","datePublished":"2013-07-23T17:20:07+00:00","dateModified":"2013-07-23T17:20:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/"},"wordCount":816,"commentCount":2,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg","articleSection":["Web Hosting Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/","url":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/","name":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg","datePublished":"2013-07-23T17:20:07+00:00","dateModified":"2013-07-23T17:20:07+00:00","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/07\/expand-your-brand-reach.jpg","width":610,"height":610},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/15-ways-to-expand-your-brands-authority\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"15 Ways to Expand Your Brand\u00e2\u20ac\u2122s Authority"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754","name":"Taylor Hawes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","caption":"Taylor Hawes"},"url":"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/6377"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=6377"}],"version-history":[{"count":6,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/6377\/revisions"}],"predecessor-version":[{"id":6413,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/6377\/revisions\/6413"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=6377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=6377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=6377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}