{"id":6105,"date":"2013-06-18T09:29:43","date_gmt":"2013-06-18T14:29:43","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=6105"},"modified":"2013-06-18T09:29:43","modified_gmt":"2013-06-18T14:29:43","slug":"smart-ways-to-update-your-stale-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/smart-ways-to-update-your-stale-website\/","title":{"rendered":"Smart Ways to Update Your Stale Website"},"content":{"rendered":"

\"boring<\/a><\/p>\n

Does your website feel stale and uninspired? \u00a0Have you avoided making any updates to your pages, due to a lack of time or technical 'know how?'\u009d<\/p>\n

Well, then, it\u2019s time to move past these trite excuses and start updating your stale website!<\/p>\n

In today\u2019s digital world, websites must be more than simple, static billboards that telegraph the same information day in and day out. \u00a0Your users are expecting an engaging, dynamic presence and the easiest way to convey this feeling is to regularly update your content. \u00a0At the same time, regular site changes are important from an SEO perspective, as the search engines value and prefer to reward websites that feature 'fresh'\u009d content.<\/p>\n

You don\u2019t need to undergo a complete website redesign every month to keep things interesting. \u00a0Instead, consider the following strategies for ways to update your stale website without a significant investment of time or energy:<\/p>\n

 <\/p>\n

Tip #1 Add a blog<\/h3>\n

Blogs are great from both a reader and an SEO standpoint. \u00a0When you install and regularly update your company\u2019s blog, readers come back again and again to see what new information you\u2019ve posted. \u00a0The search engines also reward your site, as the inclusion of more content naturally creates more opportunities to get picked up for different keyword-specific search results pages.<\/p>\n

Installing a blog is easy when you use tools like WordPress or Joomla. \u00a0Truly, the harder part is setting and sticking to a consistent publishing schedule. \u00a0Though it can be a challenge to marshal the resources necessary for proper editorial standards, the effort is well worth the rewards of a regularly updated site.<\/p>\n

 <\/p>\n

Tip #2 Revise your 'About'\u009d page<\/h3>\n

Most companies slap together a generic 'About'\u009d page only to realize later on that it isn\u2019t connecting with readers in a meaningful way. \u00a0If you find yourself in this position, don\u2019t worry. \u00a0It\u2019s easy to update your 'About'\u009d page in order to make this content fresher and more engaging for viewers.<\/p>\n

To revise this all-important page, start with the '5 Ws'\u009d:<\/p>\n