{"id":6005,"date":"2013-05-30T01:49:52","date_gmt":"2013-05-30T06:49:52","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=6005"},"modified":"2013-05-30T03:17:04","modified_gmt":"2013-05-30T08:17:04","slug":"building-effective-website-calls-to-action","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/building-effective-website-calls-to-action\/","title":{"rendered":"Building Effective Website Calls to Action"},"content":{"rendered":"<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/website-calls-to-action.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6018\" alt=\"website calls to action\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/website-calls-to-action.jpg\" width=\"610\" height=\"399\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/website-calls-to-action.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/website-calls-to-action-300x196.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p dir=\"ltr\">Odds are, you haven\u2019t put a ton of time and energy into your website just to have it sit around gathering digital dust. \u00a0Instead, you want your website to do something   whether it\u2019s to sell products, generate leads or just promote your way of thinking.<\/p>\n<p dir=\"ltr\">But given the amount of noise most internet users are faced with these days, you need to make it explicitly clear what you want your visitors to do. \u00a0This can be done using 'calls to action,'\u009d which can be implemented with the following steps:<\/p>\n<p>&nbsp;<\/p>\n<h3>Step #1   Define your target action<\/h3>\n<p dir=\"ltr\">Before you can create a call to action, you first need to determine what type of action you want people to take after reading each page of your website. \u00a0As a general rule, it\u2019s best to have no more than one major call to action on each page of your site.<\/p>\n<p>Consider the following example target action and call to action combinations:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Prompting a blog post reader to share the article on a social profile   'If you liked this post, take a second to share it with your friends on Facebook.'\u009d<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Encouraging visitors to sign up for a web design email newsletter   'Enroll now for free tips on creating cutting-edge website designs.'\u009d<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Provoking customers into purchasing weight loss products   'Start your new life today by clicking the '\u02dcBuy Now\u2019 button below.'\u009d<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Because your call to action must be tailored to the individual target action it supports, you\u2019ll need to have these desired outcomes identified before moving on to the next step.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step #2   Utilize copywriting techniques to write your calls to action<\/h3>\n<p dir=\"ltr\">Once you have your target actions defined, you can begin writing your calls to action. \u00a0But keep in mind that plain language isn\u2019t going to cut it here! \u00a0Your calls to action should take advantage of popular copywriting techniques in order to prompt as many users into action as possible.<\/p>\n<p dir=\"ltr\">A few of the rules you\u2019ll want to keep in mind include:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Make your 'ask'\u009d obvious. \u00a0Be direct about the actions you want users to take   hedging and beating around the bush results confuses readers and prevents them from doing what you hope they\u2019ll do.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Use powerful words. \u00a0In the second example shared above, the words 'free'\u009d and 'cutting-edge'\u009d are designed to provoke emotions. \u00a0Using these types of power words inspires feelings and emotions in your readers   both of which can lead to eventual action.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Keep it short. \u00a0Calls to action should be clear and concise, so avoid using any more words than are truly necessary to get your point across.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Don\u2019t stress yourself out too much in this step. \u00a0There are hundreds of different copywriting techniques out there   mastering them all is pretty much impossible without years of study. \u00a0Do the best you can for now and we\u2019ll discuss an easy way to improve the effectiveness of your calls to action in Step #4.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step #3   Place your calls to action appropriately on your site<\/h3>\n<p dir=\"ltr\">Writing your calls to action well is important   but so is where you place these key phrases on your site!<\/p>\n<p dir=\"ltr\">For example, if you create a call to action that encourages website visitors to sign up for your email newsletter, but then place the statement below the fold on your home page, you run the risk of having most people miss your prompt altogether. \u00a0And really, your call to action can\u2019t be effective if nobody sees it.<\/p>\n<p dir=\"ltr\">So once you\u2019ve written your calls to action, take care to place them in the most appropriate places on your site. \u00a0Prompts to share your blog posts on social networks may make the most sense at the end of each blog post page on your site, but most calls to action need to be featured prominently in order to be acted upon.<\/p>\n<p>&nbsp;<\/p>\n<h3>Step #4   Split test your calls to action for best results<\/h3>\n<p dir=\"ltr\"><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/finding-the-right-place.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6020\" alt=\"finding the right place\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/finding-the-right-place.jpg\" width=\"610\" height=\"406\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/finding-the-right-place.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/finding-the-right-place-300x199.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p dir=\"ltr\">Don\u2019t leave the wording or placement of your calls to action to chance. \u00a0Although you can write words that sound persuasive to your ears or place your prompts in a way that you believe will generate the most follow-through, you can\u2019t really be sure that you\u2019re using this motivational tool correctly without data to back up your assumptions.<\/p>\n<p dir=\"ltr\">The best way to determine whether your calls to action are as engaging as possible is to use the<a href=\"https:\/\/www.hostgator.com\/blog\/2013\/02\/21\/improve-your-websites-effectiveness-with-split-testing\/\"> A\/B split test protocol<\/a> to pit different calls to action against each other. \u00a0Test the exact wording you use, test the specific placement used on your site   test anything you think of that could make your phrases even more enticing to website visitors. \u00a0Sure, it\u2019s extra work, but the difference in website conversion rates brought about by even the smallest call to action tweaks can be extraordinary!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Odds are, you haven\u2019t put a ton of time and energy into your website just to have it sit around&#8230;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6005","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building Effective Website Calls to 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