{"id":5968,"date":"2013-05-21T01:18:53","date_gmt":"2013-05-21T06:18:53","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5968"},"modified":"2013-05-21T01:18:53","modified_gmt":"2013-05-21T06:18:53","slug":"5-ways-to-get-more-out-of-guest-posting","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/5-ways-to-get-more-out-of-guest-posting\/","title":{"rendered":"5 Ways to Get More Out of Guest Posting"},"content":{"rendered":"

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When it comes to website promotional techniques, there\u2019s almost nothing better than a good quality guest post. \u00a0Not only does this powerful marketing strategy send traffic to your website and confer upon your brand the implicit recommendation of the hosting site, a well-crafted guest post also gives your website the benefit of a natural, highly-relevant backlink.<\/p>\n

But that said, not all guest posts are created equal. \u00a0There\u2019s a big difference between securing a guest post spot on a well-known authority blog in your industry and posting your content to a no-name blog orchestrated by an SEO spammer.<\/p>\n

\u00a0If you really want to take advantage of the power of good guest posting, keep the following five guidelines in mind:<\/p>\n

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Tip #1 Post to relevant websites<\/h3>\n

\u00a0Plenty of websites accept guest posts but that doesn\u2019t mean that they\u2019re all good targets for your guest publishing campaign!<\/p>\n

\u00a0For best results, stick with publishing to websites in your industry or in fields that are closely related. \u00a0Trying to shoehorn your area of expertise into an unrelated article results in content that won\u2019t encourage visitors to visit your site (as they likely won\u2019t be interested in your on-subject content) and diminishes the SEO value of the link you receive.<\/p>\n

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Tip #2 Post to well-known websites<\/h3>\n

\u00a0At the same time, even sites in your industry might not represent ideal guest post targets if they\u2019re new and\/or un-trafficked.<\/p>\n

\u00a0If you post to a site without an established audience base, it\u2019s unlikely that you\u2019ll receive any significant referral traffic for your efforts. \u00a0In addition, because the search engines tend to value links from well-known sites over their younger competitors, the link equity you\u2019ll receive from this type of arrangement isn\u2019t as strong.<\/p>\n

While you might not be able to land any 'big fish'\u009d guest post spots at the start of your campaign, you can work your way up by leveraging high quality articles published on smaller sites to prove your worth to bigger targets.<\/p>\n

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Tip #3 Deliver the best content possible \"write<\/a><\/h3>\n

It should go without saying, but if you happen to land a guest spot on any website, the content you send over should represent the best of your abilities. \u00a0This is important for two different reasons'\u00a6<\/p>\n

First, the search engines have made it their mission to reward high quality web content. \u00a0While their algorithms aren\u2019t sophisticated enough yet to ensure that the best possible results turn up at the top of every search result, they\u2019re constantly striving towards this goal. \u00a0As a result, it\u2019s in your best interests to create great content whether it\u2019s being published on your site or on another website altogether.<\/p>\n

But you also have to remember that most web communities are surprisingly small. \u00a0If you deliver an awful guest post to one site, word could get out that you aren\u2019t one who upholds your end of the guest author bargain, making it more difficult for you to secure high profile guest gigs in the future.<\/p>\n

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Tip #4 Drive visitors to custom landing pages<\/h3>\n

Typically, when you\u2019re offered a guest posting spot, you\u2019re able to include 1-3 links back to your website. \u00a0And while most guest authors use these links to point back to their home pages, you can increase the likelihood that any newly-acquired visitors will stick around and engage with your brand by driving them to custom landing pages.<\/p>\n

These landing pages could include any of the following elements:<\/p>\n