{"id":5966,"date":"2013-05-23T14:57:16","date_gmt":"2013-05-23T19:57:16","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5966"},"modified":"2013-05-23T14:57:16","modified_gmt":"2013-05-23T19:57:16","slug":"do-you-have-a-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/","title":{"rendered":"Do You Have  A Content Marketing Strategy?"},"content":{"rendered":"<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5970\" alt=\"content marketing strategy\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\" width=\"610\" height=\"366\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy-300x180.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p dir=\"ltr\">If you spend any amount of time on digital marketing blogs, you\u2019ve probably noticed by now that content marketing appears to be the 'hot promotional strategy'\u009d of 2013.<\/p>\n<p dir=\"ltr\">However, what you may not have noticed is that content marketing is more than a fad   it\u2019s a shift in online promotional paradigms that\u2019s here to stay. \u00a0According to the Content Marketing Institute '<a href=\"http:\/\/contentmarketinginstitute.com\/2012\/11\/2013-b2c-consumer-content-marketing\/\">2013 Benchmarks, Budgets and Trends<\/a>'\u009d report, 86% of B2C companies plan to maintain or increase their content marketing investments throughout the year, with 54% of B2B companies sharing the same opinion.<\/p>\n<p dir=\"ltr\">\u00a0If your website doesn\u2019t yet have a content marketing strategy, it\u2019s time to create one. \u00a0Here\u2019s what your plan should include:<\/p>\n<p>&nbsp;<\/p>\n<h3>Element #1   A detailed description of your target audience<\/h3>\n<p dir=\"ltr\">The first thing you need to know when planning a content marketing campaign is who you\u2019re trying to reach. \u00a0The better educated you are about your target customers; the more likely it is that you\u2019ll be able to develop content pieces that appeal to them.<\/p>\n<p>\u00a0Specifically, try to find out your customers\u2019:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Age and gender distribution<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Geographic location<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Average annual incomes<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Education levels<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Personal interests<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Belief systems and personal priorities<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Online habits and activities<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Your website\u2019s analytics data can provide insight into some of these topics, as can customer surveys or simply tracking the behavior of your followers on public social media sites like Twitter.<\/p>\n<p>&nbsp;<\/p>\n<h3>Element #2   The content channels you plan to utilize<\/h3>\n<p dir=\"ltr\">As you learn more about your target audience, you should be able to get a feel for how they spend their time online. \u00a0Make note of the social sites on which they\u2019re most active, as these key locations will provide the basis for your content promotion activities.<\/p>\n<p dir=\"ltr\">While you might think that it\u2019s safe to promote your content on Facebook and Twitter and call it a day, you\u2019re always better safe than sorry. \u00a0If your customer research efforts determine that your target demographic is hardly active at all on Twitter and instead prefers a niche forum for online engagement, it\u2019s better to find this out before you\u2019ve committed to a new Twitter marketing plan!<\/p>\n<p>&nbsp;<\/p>\n<h3>Element #3   The content types you\u2019ll produce<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/creating-great-content.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5972\" alt=\"creating great content\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/creating-great-content.jpg\" width=\"610\" height=\"405\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/creating-great-content.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/creating-great-content-300x199.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p dir=\"ltr\">Another important component in a good content marketing strategy is a publishing calendar that details the types of content you\u2019ll produce and when you\u2019ll release each individual piece.<\/p>\n<p dir=\"ltr\">As an example, your customer research might indicate that your target audience prefers to share infographics and list type blog posts with others in their networks, compared with videos or long form, editorial-style blog posts. \u00a0As a result, you could create a publishing calendar that involves releasing one infographic a month and weekly blog posts that periodically utilize the list format.<\/p>\n<p dir=\"ltr\">Keep in mind that consistent engagement is critical when it comes to content marketing success. \u00a0By deploying content at regular intervals, you\u2019ll expand your brand\u2019s reputation and keep website visitors coming back for more.<\/p>\n<p>&nbsp;<\/p>\n<h3>Element #4   The resources needed to create your content<\/h3>\n<p dir=\"ltr\">\u00a0As you\u2019re building your publishing schedule, be careful not to get too ambitious!<\/p>\n<p dir=\"ltr\">If you hate writing, you need to either focus your efforts on the kinds of content you enjoy producing or you need to hire an outsourced writer who\u2019s familiar with your industry. \u00a0Similarly, if you love writing, but don\u2019t have the time to commit to drafting regular posts, you\u2019ll need to make the same type of decision.<\/p>\n<p dir=\"ltr\">Be honest with yourself. \u00a0It\u2019s fine to be optimistic about your campaign\u2019s potential outcomes, but leaving yourself without the resources needed to develop high value content pieces will doom your promotional efforts from the start.<\/p>\n<p>&nbsp;<\/p>\n<h3>Element #5   A metrics-driven plan for measuring the impact of your campaign<\/h3>\n<p dir=\"ltr\">Finally, be clear with yourself about what you want your content marketing campaign to achieve. \u00a0If you\u2019re going to be investing either your time or your money, it\u2019s important that you have a way to determine whether or not you\u2019re achieving a positive ROI.<\/p>\n<p>Potential goals for your content marketing campaigns include:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">More sales<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">More website traffic<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Increased brand mentions<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">New social followers<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Viral content shares<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">More email newsletter subscribers<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\">Whatever general goal type you choose, be sure to create both target milestones and a method for tracking your progress. \u00a0For example, don\u2019t just say, 'I want to increase sales through content marketing.'\u009d \u00a0Instead, say, 'I want to acquire 10 new customers each month through content marketing,'\u009d and then set up a system (as in, Google Analytics Goals combined with Advanced Traffic Segments) that will allow you to determine exactly which sales can be attributed to your content marketing efforts.<\/p>\n<p dir=\"ltr\">Use the information your tracking program generates to regularly assess the success of your campaigns and to make adjustments as needed. \u00a0By continually measuring and reevaluating your content marketing initiatives, you\u2019ll position your business well to see improved performance through this powerful promotional strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you spend any amount of time on digital marketing blogs, you\u2019ve probably noticed by now that content marketing appears&#8230;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5966","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do You Have A Content Marketing Strategy? - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Have A Content Marketing Strategy?\" \/>\n<meta property=\"og:description\" content=\"If you spend any amount of time on digital marketing blogs, you\u2019ve probably noticed by now that content marketing appears...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-23T19:57:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"Do You Have A Content Marketing Strategy?\",\"datePublished\":\"2013-05-23T19:57:16+00:00\",\"dateModified\":\"2013-05-23T19:57:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\"},\"wordCount\":836,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\",\"name\":\"Do You Have A Content Marketing Strategy? - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\",\"datePublished\":\"2013-05-23T19:57:16+00:00\",\"dateModified\":\"2013-05-23T19:57:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg\",\"width\":610,\"height\":366},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do You Have A Content Marketing Strategy?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\",\"name\":\"Taylor Hawes\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g\",\"caption\":\"Taylor Hawes\"},\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do You Have A Content Marketing Strategy? - HostGator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Do You Have A Content Marketing Strategy?","og_description":"If you spend any amount of time on digital marketing blogs, you\u2019ve probably noticed by now that content marketing appears...","og_url":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2013-05-23T19:57:16+00:00","og_image":[{"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg"}],"author":"Taylor Hawes","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Taylor Hawes","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/"},"author":{"name":"Taylor Hawes","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754"},"headline":"Do You Have A Content Marketing Strategy?","datePublished":"2013-05-23T19:57:16+00:00","dateModified":"2013-05-23T19:57:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/"},"wordCount":836,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg","articleSection":["Web Hosting Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/","url":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/","name":"Do You Have A Content Marketing Strategy? - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg","datePublished":"2013-05-23T19:57:16+00:00","dateModified":"2013-05-23T19:57:16+00:00","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/05\/content-marketing-strategy.jpg","width":610,"height":366},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/do-you-have-a-content-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Do You Have A Content Marketing Strategy?"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754","name":"Taylor Hawes","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/621bb8fba21c42d3c9e6100fa1c1a505?s=96&d=mm&r=g","caption":"Taylor Hawes"},"url":"https:\/\/www.hostgator.com\/blog\/author\/singlegrain\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/5966"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=5966"}],"version-history":[{"count":6,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/5966\/revisions"}],"predecessor-version":[{"id":5985,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/5966\/revisions\/5985"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=5966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=5966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=5966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}