{"id":5806,"date":"2020-08-02T12:39:10","date_gmt":"2020-08-02T17:39:10","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5806"},"modified":"2020-11-23T16:38:57","modified_gmt":"2020-11-23T22:38:57","slug":"whats-in-a-name-choosing-the-right-domain-name-for-your-website","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/whats-in-a-name-choosing-the-right-domain-name-for-your-website\/","title":{"rendered":"How To Choose The Perfect Domain Name For Your Business"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-choose-a-domain-name-for-your-business\">Choose A Domain Name for Your Business<\/h2>\n\n\n\n<p>Choosing the right domain name for your business is a big decision. Your domain name is more than the words you type into the browser, it\u2019s the foundation for your online identity.<\/p>\n\n\n\n<p>Choose the wrong domain name and you\u2019ll end up doing your business a disservice. But, choose the right domain name and you\u2019ll make your online success that much easier.<\/p>\n\n\n\n<p>But, how exactly <em>do<\/em> you <a href=\"https:\/\/www.hostgator.com\/blog\/how-choose-best-domain-name-blog\/\">choose a good domain name for your blog<\/a> or business?<\/p>\n\n\n\n<p>We\u2019ve got you covered. Below you\u2019ll learn how to choose a domain name for your business, and the most important factors in getting your domain name right<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-go-with-com\">1. Go with&nbsp;'.com'\u009d<\/h2>\n\n\n\n<p>When it comes to choosing your domain extension you\u2019re going to have a lot of different options available. It can be tempting to go with a TLD that\u2019s innovative and creative. However, if you can it\u2019s always a good idea to go with .com.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.hostgator.com\/blog\/top-level-domain\/\">.com TLD<\/a> is by far the most commonly used and recognized TLD. So, people already have a built-in association with .com being the primary TLD. You can use this to your advantage and build a higher-quality brand by choosing .com<\/p>\n\n\n\n<p>You can also think of it this way. If your website does become very successful and you decided to start with something like .co, then you\u2019d probably need to eventually purchase the .com too<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-scoop-up-other-domain-extensions-too\">2. Scoop up other domain extensions, too<\/h2>\n\n\n\n<p>When you register your .com domain name, pick up top-level domain variations like .biz and .net if you can. Redirect them to your .com site so visitors who type in the wrong domain will still find your site.<\/p>\n\n\n\n<p>For example, sephora.biz, sephora.net and sephora.info all take you straight to Sephora.com.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"525\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sephora-TLDs-redirects-1024x525.png\" alt=\"Sephora TLDs redirects\" class=\"wp-image-17014\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sephora-TLDs-redirects-1024x525.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sephora-TLDs-redirects-300x154.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sephora-TLDs-redirects-768x394.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/Sephora-TLDs-redirects.png 1035w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>As the number of <a href=\"https:\/\/www.hostgator.com\/domains\">domain registrations<\/a> continues to increase, good names are becoming more and more competitive. &nbsp;For this reason, it\u2019s possible to have a competitor snatch up the '.net'\u009d or '.biz'\u009d version of your URL   even if you\u2019ve secured the '.com'\u009d version.<\/p>\n\n\n\n<p>Because this can lead to lost traffic   especially if your competitors wind up outranking you in the search engine results pages   consider buying up popular TLDs (<a href=\"https:\/\/www.hostgator.com\/blog\/top-level-domain\/\">top-level domains<\/a>) for your chosen domain, if they\u2019re available.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/domains\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"register_domain\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/domain-registration-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/domain-registration-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/domain-registration-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/domain-registration.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/domains\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"register_domain\">Register Domain<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-keep-it-short\">3. Keep it short<\/h2>\n\n\n\n<p>When in doubt, make your domain as short as possible. This will help with making your brand more memorable. The fewer characters your domain has the easier it\u2019ll be to type, say, and share with friends.<\/p>\n\n\n\n<p>Now it might be hard to find a single word domain that\u2019s related to your business, especially today. However, consider combining two or three shorter words together to make something memorable.<\/p>\n\n\n\n<p>Plus, since more internet users today use their smartphones to browse the web, you need to make it easy for them to type your domain into their browser<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-avoid-cutesy-names-and-abbreviations\">4.&nbsp;Avoid 'cutesy'\u009d names and abbreviations<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don&#8217;t use cute shorteners like 4U and 2U in your domain names because:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">They&#8217;re hard to remember. <\/span><\/li><li><span style=\"font-weight: 400;\">They look unprofessional.<\/span><\/li><li><b><span style=\"font-weight: 400;\">Only Prince could get away with that, and 4 real UR not Prince.<\/span><\/b><\/li><\/ul>\n\n\n\n<p>If you think people might have trouble remembering long URLs, know that they\u2019ll have a field day trying to remember your text-speak domain name! &nbsp;Steer clear and look for alternative domain names that convey your company\u2019s brand messaging without resorting to tricks like these.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-don-t-make-it-awkward\">5.&nbsp;Don&#8217;t make it awkward<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Domain names don&#8217;t include spaces, and using hyphens in domain names is a terrible idea, so whatever you choose shouldn&#8217;t look awkward written as one word.&nbsp;<\/span><\/p>\n\n\n\n<p>To see what we mean, consider the real-life URLs for the following legitimate company names:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li dir=\"ltr\">Pen Island   'www.penisland.net'\u009d<\/li><li>IT Scrap   'www.itscrap.com'\u009d<\/li><li>Who Represents   'www.whorepresents.com'\u009d<\/li><li>Experts Exchange   'www.expertsexchange.com'\u009d<\/li><li>Speed of Art   'www.speedofart.com'\u009d<\/li><\/ul>\n\n\n\n<p>Clearly, carefully reviewing your final selection before hitting the 'Register'\u009d button&nbsp;is always a good idea!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-make-it-brandable\">6.&nbsp;Make it brandable<\/h2>\n\n\n\n<p>Brandable means that when you see or hear your domain it sounds like a brand. By looking at your domain name your visitors should be able to intuit what your website is going to be about. Now, this doesn\u2019t mean you need to spell out exactly what your business does with a list of keywords but instead try to capture the essence of what you do.<\/p>\n\n\n\n<p>When a customer sees a name like billreducer.com, they have one expectation in mind: this website is going to help me save money by reducing my bills in some way.<\/p>\n\n\n\n<p>Choose a name that is going to let customers know what they are in for from the moment they read it.&nbsp;<span style=\"font-weight: 400;\">Your site should deliver what it says on the label, and your domain name is the label. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, if you sell pet supplies in Tulsa, www.tulsapetsupplies.com makes that clear to visitors in a way that, say, www.treatsandtoys.com does not.<\/span><\/p>\n\n\n\n<p>Don\u2019t make it confusing for your visitors to figure out what your business does. Say it all with a great domain name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-choose-a-domain-that-s-easy-to-remember\">7. Choose a domain that&#8217;s easy to remember<\/h2>\n\n\n\n<p>Customers will find your website URL on flyers, newsletters, search queries, and other websites so making the address stick is key.<\/p>\n\n\n\n<p>Memorable domain names are often short, clever, and avoid trendy humor, hyphens or numbers. The longer or more complicated the domain name, the less likely it is to stick.&nbsp;<span style=\"font-weight: 400;\">A good rule of thumb is if you saw the domain name on a delivery-truck sign, could you remember it later? <\/span><\/p>\n\n\n\n<p>Think obvious, catchy, unique, and memorable.<\/p>\n\n\n\n<p>Do a quick analysis of your favorite domain names and see what makes them stand out, and incorporate those elements you like into your own business domain name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-stay-clear-of-copyright-issues\">8. Stay clear of copyright issues<\/h2>\n\n\n\n<p>If you\u2019re pretty much settled on a domain name, then you need to spend some time looking into the past of your domain.<\/p>\n\n\n\n<p>Ask yourself the following questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Have there been any associated domain names that have a negative public opinion?<\/li><li>Does your domain name contain any words that have a double meaning?<\/li><li>Are there any existing trademark issues with the words used in your domain?<\/li><\/ul>\n\n\n\n<p>The last thing you want is to find and register the perfect domain name, only to realize that your domain is creating brand confusion, or that you\u2019re accidentally stepping on someone\u2019s trademark.<\/p>\n\n\n\n<p>Double-check social media, too. You want to make sure any relevant social media handles are still available. This will help you build brand consistency and make it that much easier for your visitors to find your business on social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-unlock-the-power-of-keywords\">9. Unlock the power of keywords<\/h2>\n\n\n\n<p>Internet search is based on a framework of keywords and phrases when indexing addresses and sites, so why not take advantage of this when choosing your domain name?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/take-headache-keyword-research\/\">Brainstorm&nbsp;keywords<\/a> related to your organization and use these in shaping your chosen name. For example, your butcher&#8217;s shop might name meat, butcher, smoked, cured, savory, friendly, and service as descriptive keywords for your business. An appropriate name might then be SavoryService.com or TheSmilingButcher.com. Either domain respects the fact that search engines work off of such keywords when indexing and fetching information for users, while providing a description of what customers can expect in the process.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What keywords do people use to search for businesses like yours? Use them in your domain name if you can.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-protect-your-privacy\"><b>10. Protect your privacy<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you register your domain, the rules of the internet require that you give your <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">real name<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">home or business address<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">email address <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">phone number <\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Anyone online can find that information through the global WHOIS database. When you can register a domain, your information becomes public knowledge and anyone can do a <a href=\"https:\/\/www.hostgator.com\/blog\/find-out-who-domain-owner\/\">domain lookup<\/a> to see who owns the domain. Don&#8217;t want randos looking up your contact info? Sign up for HostGator\u2019s <\/span><a href=\"http:\/\/support.hostgator.com\/articles\/whois-information-domain-privacy\"><span style=\"font-weight: 400;\">WHOIS privacy service<\/span><\/a><span style=\"font-weight: 400;\"> when you register. We\u2019ll replace your private information with ours.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Domain-Privacy-Protection-1024x698.png\" alt=\"HostGator Domain Privacy Protection\" class=\"wp-image-16671\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Domain-Privacy-Protection-1024x698.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Domain-Privacy-Protection-300x205.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Domain-Privacy-Protection-768x524.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/05\/HostGator-Domain-Privacy-Protection.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-register\"><b>Ready to register? <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It only takes <a href=\"https:\/\/www.hostgator.com\/domains\">one click<\/a> to check if your dream domain name is available.<\/span><span style=\"font-weight: 400;\"> Once you&#8217;ve found the right name and made sure it&#8217;s available, it takes just a few minutes to buy and register it.&nbsp;<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-check-now-to-see-if-your-domain-name-is-available-today\"><span style=\"color: #cc6631;\"><a style=\"color: #cc6631;\" href=\"https:\/\/www.hostgator.com\/domains\/\">Check now to see if your domain name is available today.<\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Choose A Domain Name for Your Business Choosing the right domain name for your business is a big decision. Your&#8230;<\/p>\n","protected":false},"author":144,"featured_media":26488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[118,120,119],"class_list":["post-5806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-register-domain","tag-shared-hosting","tag-transfer-domain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choosing the Right Domain Name For a Business &amp; Website | HostGator<\/title>\n<meta name=\"description\" content=\"Choosing the right name for your business and it&#039;s website domain can feel overwhelming, but it&#039;s easy with these 10 quick &amp; easy tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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