{"id":5685,"date":"2013-04-18T11:40:51","date_gmt":"2013-04-18T16:40:51","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5685"},"modified":"2013-04-18T11:40:51","modified_gmt":"2013-04-18T16:40:51","slug":"mobile-web-usage-trends-what-you-need-to-know-2","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/","title":{"rendered":"Mobile Web Usage Trends: What You Need to Know"},"content":{"rendered":"

 <\/p>\n

\"mobile<\/a><\/p>\n

There\u2019s no fighting the fact that mobile internet usage is a trend that\u2019s here to stay. \u00a0As such, offering your website\u2019s information in a format that\u2019s easily digestible by mobile consumers is no longer a luxury it\u2019s a 'must have'\u009d for any company that\u2019s serious about courting the growing number of smartphone and tablet users who rely on their mobile devices for internet access.<\/p>\n

With this in mind, the following are a few specific mobile web usage trends your business needs to be aware of, as well as the recommended actions you\u2019ll want to take in order to maximize your own company\u2019s mobile presence:<\/p>\n

 <\/p>\n

TREND: 'Mobile to overtake fixed Internet access by 2014'\u009d (Smart Insights Marketing<\/a>)<\/h3>\n

If you\u2019ve ever set foot into a coffee shop or restaurant and seen more than half the establishment\u2019s patrons bent over their smartphones, it isn\u2019t difficult to imagine mobile internet usage overtaking desktop access in the near future.<\/p>\n

However, as a website owner, this statistic shouldn\u2019t just surprise you it should spur you to action. \u00a0If 50% or more of all internet activity is occurring on digital devices, then your website needs to be accessible to these users. \u00a0Mobile marketing research suggests that website without mobile-optimized versions frustrate users, which it\u2019s why important for all businesses to make mobile website versions a priority in their upcoming marketing plans.<\/p>\n

Fortunately, you have several different options for creating a mobile website version that don\u2019t involve hiring an expensive developer or custom-coding your own new site. \u00a0If your website runs on WordPress, you can install free plugins like WPTouch or you can work with a responsive theme that automatically adjusts to fit your viewers\u2019 mobile browsers.<\/p>\n

Alternatively, you can take a look at GoMobi a mobile site creation tool offered to HostGator customers. \u00a0With GoMobi, developing a mobile-optimized website version is as simple as clicking a few mouse clicks and selecting the aesthetic elements that\u2019ll best complement your existing brand. \u00a0It\u2019s an easy-to-use solution to the issue of mobile website development and even offers advanced features such as click-to-call and ecommerce integration.<\/p>\n

 <\/p>\n

\"mobile<\/a><\/p>\n

 <\/p>\n

TREND: '4 out of 5 consumers use their smartphones to shop'\u009d (comScore<\/a>)<\/h3>\n

Since our mobile phones and tablets appear to be glued to our hips, it\u2019s only natural to imagine that these tools would play a role in the buying process whether in terms of product research or the actual completion of mobile-based sales.<\/p>\n

In fact, the data is quite clear on this point. \u00a0Consumers are using their smartphones to shop, and they\u2019re doing so in greater numbers than ever before.<\/p>\n

As a result, your business needs to be prepared. \u00a0In an ideal world, every website that sells products would offer a fully-functional, mobile-optimized site version that allowed consumers to browse, research and purchase products all from the comfort of their digital devices.<\/p>\n

This type of setup is possible using tools like GoMobi, but the ability to buy via smartphone isn\u2019t the only thing you should be concerned with as a business owner. \u00a0As you develop your own mobile shopping environment, pay particular attention to your website\u2019s usability. \u00a0Even though you\u2019re working with a much smaller amount of screen real estate, it\u2019s still imperative that mobile visitors be able to easily access a product\u2019s features, images and past reviews in order to facilitate these device-based purchases.<\/p>\n

 <\/p>\n

TREND: '60% of mobile users prefer to read news via mobile browser vs. app'\u009d (Pew Research Center<\/a>)<\/h3>\n

One final question most website owners have when it comes to mobile development is whether to release their content via mobile-optimized website version or standalone app. \u00a0Here again, the data is compelling.<\/p>\n

The majority of readers prefer to read and digest content from their mobile browsers rather than in company-released apps. \u00a0Now, that doesn\u2019t mean that you shouldn\u2019t offer your readers an app, as there are certainly situations in which offering both of these tools will benefit your company\u2019s bottom line.<\/p>\n

What it does mean, though, is that mobile website version development should be your first priority when it comes to courting this generation of internet users. \u00a0First, make your website easy to access via mobile device browsers whether through the use of platforms like GoMobi or other types of responsive design. \u00a0Only after this crucial first step is completed should you look into standalone app development.<\/p>\n

The bottom line is this: you can\u2019t hide your head in the sand when it comes to mobile website optimization. \u00a0Research conducted on mobile internet usage trends make it clear that this type of internet access is here to stay and will only continue to grow in the future. \u00a0By taking the time to implement these recommendations now, you\u2019ll prevent your business from losing online traffic and sales, both from those consumers who are already using their smartphones to access the web and those who will be coming in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

  There\u2019s no fighting the fact that mobile internet usage is a trend that\u2019s here to stay. \u00a0As such, offering…<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5685","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"\nMobile Web Usage Trends: What You Need to Know - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Web Usage Trends: What You Need to Know\" \/>\n<meta property=\"og:description\" content=\"  There\u2019s no fighting the fact that mobile internet usage is a trend that\u2019s here to stay. \u00a0As such, offering...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-18T16:40:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/04\/mobile-internet-trends.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"Mobile Web Usage Trends: What You Need to Know\",\"datePublished\":\"2013-04-18T16:40:51+00:00\",\"dateModified\":\"2013-04-18T16:40:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\"},\"wordCount\":843,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/04\/mobile-internet-trends.jpg\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/mobile-web-usage-trends-what-you-need-to-know-2\/\",\"name\":\"Mobile Web Usage Trends: What You Need to Know - 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