{"id":5537,"date":"2013-04-04T10:13:54","date_gmt":"2013-04-04T15:13:54","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5537"},"modified":"2013-04-04T10:13:54","modified_gmt":"2013-04-04T15:13:54","slug":"5-steps-to-proper-conversion-rate-optimization","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/5-steps-to-proper-conversion-rate-optimization\/","title":{"rendered":"5 Steps to Proper Conversion Rate Optimization"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5549\" alt=\"conversion rate optimization\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-optimization.jpg\" width=\"610\" height=\"578\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-optimization.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-optimization-300x284.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>Too many webmasters approach website creation and management from a single perspective. \u00a0If something looks good, they assume that it\u2019s as attractive and as profitable as it\u2019s ever going to be.<\/p>\n<p dir=\"ltr\">But savvy marketers know that this isn\u2019t the case. \u00a0Truly effective website performance can only come from the measurement of set metrics and experimentation to determine which conditions and variables lead to the strongest website results. \u00a0By continually measuring and testing using the conversion rate optimization (CRO) process described below, you can boost on-site engagement and overall site profits significantly with just a few tweaks.<\/p>\n<p>&nbsp;<\/p>\n<h3 dir=\"ltr\">Step #1   Explore your site\u2019s current performance<\/h3>\n<p>Before you can begin any CRO campaign, you need to understand how your site is currently performing.<\/p>\n<p dir=\"ltr\" id=\"internal-source-marker_0.10002063022501917\">Suppose you want to increase the number of sales that occur from a given sales page on your website. \u00a0You aren\u2019t trying to boost traffic necessarily   just to increase the number of people who are already on your site who make the leap from reader to buyer.<\/p>\n<p dir=\"ltr\">While you can run a simple calculation   dividing the number of sales you make over a set period by the number of visitors your page receives in the same time   you\u2019ll find the process much easier to manage with the use of Google Analytics or a similar web data measurement system. \u00a0Use Google Analytics to create a 'Goal'\u009d that tracks your site\u2019s current performance before moving on to the next step.<\/p>\n<p>&nbsp;<\/p>\n<h3 dir=\"ltr\">Step #2   Identify CRO test variables<\/h3>\n<p dir=\"ltr\">The process of conversion rate optimization involves serving up different page variations in order to measure objectively which version will be more successful. \u00a0There are two protocols for doing so:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">A\/B split testing, in which a single on-site variable has been changed, and<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Multivariate testing, in which several variables are compared at once.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">As an example, an A\/B split test might involve changing the wording of your sales page headline in order to test its efficacy. \u00a0In a multivariate test, different combinations of headline text, color, size and position could all be tested at once. \u00a0If you\u2019re new to the process of split testing, stick with the easier-to-manage A\/B protocol and use it to test any of the following site elements (among others):<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Site headline wording and\/or appearance<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Product image placement and design<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Calls to action<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Product or sales offers<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Size, placement and design of 'Add to Cart'\u009d buttons<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">While you can test smaller site features (for example, your site\u2019s body text font), begin by testing the variables that are likely to have the biggest possible effect on your overall conversion rate.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5551\" alt=\"conversion rate test variations\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-test-variations.jpg\" width=\"610\" height=\"450\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-test-variations.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/03\/conversion-rate-test-variations-300x221.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<h3 dir=\"ltr\" id=\"internal-source-marker_0.10002063022501917\">Step #3   Develop any necessary experimental test pages<\/h3>\n<p dir=\"ltr\">Once you\u2019ve decided on a test variable, create any necessary experimental pages before setting up and running your CRO split test.<\/p>\n<p dir=\"ltr\">Following with our example above, if you were to create an A\/B split test that measured the performance of different headline wording options, you\u2019d need the URLs of two pages:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Your original page URL<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">The URL of a live test page featuring your experimental headline wording<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\">Depending on the program you use to carry out your split test, you may also need the site URL that demonstrates a conversion has taken place. \u00a0In the case of product sales, this will likely be the 'thank you'\u009d page that visitors reach upon completing a sale.<\/p>\n<h3 dir=\"ltr\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 dir=\"ltr\">Step #4   Run A\/B or multivariate split tests<\/h3>\n<p dir=\"ltr\">After gathering all of this information, you\u2019ll need to load it into a program that will automatically serve up either your original page or your test page at random to visitors and record the number of conversions that stem from each variation.<\/p>\n<p dir=\"ltr\" id=\"internal-source-marker_0.10002063022501917\">For most webmasters, the easiest way to run split tests is with the use of Google Analytics\u2019 'Content Experiments'\u009d tool (formerly, the Google Website Optimizer). \u00a0Not only is this tool free to use, it makes launching a new split test as easy as filling out a few quick forms and adding a small snippet of code to your website. \u00a0The tool also ties directly to the Analytics 'Goals'\u009d created earlier, giving you a richer data set to work with when it comes to improving your site\u2019s conversion rates.<\/p>\n<h3 dir=\"ltr\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 dir=\"ltr\">Step #5   Select a winner and launch a new test<\/h3>\n<p dir=\"ltr\">Upon completing the steps above, you\u2019ll be able to launch your split test and start generating data immediately. \u00a0While this information can be exciting to watch, be sure to wait until Google has determined a statistically significant winner before making changes to your site based on this variable conversion data.<\/p>\n<p dir=\"ltr\">Then, as soon as you\u2019ve ended one test, make it a point to start another right away. \u00a0There are hundreds of thousands of different combinations of variables that can be tested on any given website. \u00a0Don\u2019t miss out on the one that could make all the difference in your business\u2019s bottom line by running one test and then giving up on the power of conversion rate optimization!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Too many webmasters approach website creation and management from a single perspective. \u00a0If something looks good, they assume that it\u2019s&#8230;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5537","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Steps to Proper Conversion Rate Optimization - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/5-steps-to-proper-conversion-rate-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Steps to Proper Conversion Rate 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