{"id":5314,"date":"2013-02-28T01:03:41","date_gmt":"2013-02-28T06:03:41","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5314"},"modified":"2018-01-04T13:33:05","modified_gmt":"2018-01-04T18:33:05","slug":"the-ultimate-resource-for-google-analytics","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/the-ultimate-resource-for-google-analytics\/","title":{"rendered":"The Ultimate Resource for Google Analytics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16361 size-full\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/HostGator_GoogleAnalytics.png\" alt=\"Resource for Google Analytics\" width=\"1200\" height=\"627\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/HostGator_GoogleAnalytics.png 1200w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/HostGator_GoogleAnalytics-300x157.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/HostGator_GoogleAnalytics-768x401.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/03\/HostGator_GoogleAnalytics-1024x535.png 1024w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>If you aren\u2019t yet familiar with the benefits that Google\u2019s free analytics tracking program offers, it\u2019s time to get with the program!<\/p>\n<p>Google Analytics is a comprehensive web data tracking suite that   once installed   allows you to monitor the number of visitors your site receives, as well as how these users move through your site. \u00a0Going further in-depth with the data that Analytics provides, you can even use this powerful tool to determine which of your site\u2019s pages are the most popular, how often your articles are being shared on social media websites and even how many of your visitors are converting into buyers.<\/p>\n<p>Over the course of this article, we\u2019ll cover all of the different things you can do with Google Analytics   as well as a number of resources that you can use to get more information on the specific topics that interest you. \u00a0Be sure to bookmark this page so that you can come back to this ultimate resource again and again as your specific Google Analytics needs change.<\/p>\n<p>&nbsp;<\/p>\n<h3>Setting Up Your Account<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-setup.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5317\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-setup.jpg\" alt=\"google analytics setup\" width=\"610\" height=\"349\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-setup.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-setup-300x171.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>The first step to getting the most out of Google Analytics is   as you might expect   setting up an account.<\/p>\n<p>In general, the process is quite simple. \u00a0You\u2019ll need to register for a Google Account (if you don\u2019t already have one), identify the site on which you\u2019d like to install Analytics, confirm that you own the website through one of four different verification measures and then install a small snippet of tracking code onto your website.<\/p>\n<p>The following resources will walk you through the process of signing up with Google and installing the necessary tracking code on your site, depending on the specific website platform you\u2019re using:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/support.google.com\/analytics\/bin\/answer.py?hl=en&amp;answer=1008015&amp;topic=1727146&amp;ctx=topic\">Get Started with Google Analytics<\/a>'\u009d   Google Help<\/li>\n<li>'<a href=\"http:\/\/sproutsocial.com\/insights\/2011\/09\/how-to-set-up-google-analytics\/\">How to Set Up Google Analytics<\/a>'\u009d   Sprout Social<\/li>\n<li>'<a href=\"http:\/\/www.mahalo.com\/how-to-use-google-analytics-for-beginners\/\">How to Use Google Analytics for Beginners<\/a>'\u009d   Mahalo<\/li>\n<li>'<a href=\"http:\/\/www.portent.com\/blog\/analytics\/google_analytics_video_tutoria_1.htm\">Google Analytics Tutorial: Setup<\/a>'\u009d   Portent<\/li>\n<li>'<a href=\"http:\/\/www.wpbeginner.com\/beginners-guide\/how-to-install-google-analytics-in-wordpress\/\">How to Install Google Analytics in WordPress<\/a>'\u009d   WP Beginner<\/li>\n<li>'<a href=\"http:\/\/smallbusiness.chron.com\/put-google-analytics-drupal-website-40251.html\">How to Put Google Analytics on a Drupal Website<\/a>'\u009d   Chron.com<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Basic Analytics Monitoring<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/basic-analytics-monitoring.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5318\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/basic-analytics-monitoring.jpg\" alt=\"basic analytics monitoring\" width=\"610\" height=\"332\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/basic-analytics-monitoring.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/basic-analytics-monitoring-300x163.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>Once your Google Analytics account is set up correctly, it\u2019ll begin generating data based on the visitors your website receives and their activity on your site. \u00a0When you first log in to your Google Analytics account, you\u2019ll see the Standard Dashboard, which contains a broad overview of the following traffic metrics:<\/p>\n<ul>\n<li>Traffic trends   This blue-lined graph is the most noticeable feature of the Standard Dashboard and represents a visual overview of your site\u2019s traffic trends over the last thirty days. \u00a0To change the period that\u2019s displayed, click on the dates in the upper-right hand corner of the graph and select your own parameters.<\/li>\n<li>Visitor stats   Below the graph, you\u2019ll see a number of different visitor stats, including your site\u2019s visitor count, number of unique visitors, page views, pages per visit, average visit duration, bounce rate and percent new visits. \u00a0Each of these metrics provides important information about your site\u2019s performance, so take some time to study up on what each measurement means and what it can tell you about visitor behavior on your site.<\/li>\n<li>Demographic information   Finally, the last thing you\u2019ll see on the Standard Dashboard is a collection of information on your visitors\u2019 demographics, their languages, the systems they\u2019re using and how they\u2019re accessing your website from their mobile devices. \u00a0Again, pay attention to these statistics, as they can give you valuable information on how to better target future website updates to your audience\u2019s preferences.<\/li>\n<\/ul>\n<p>For more information on how to interpret the information generated through basic analytics monitoring, take a look at any of the following resources:<\/p>\n<ul>\n<li>'Getting to Know Your Google Analytics Dashboard'\u009d   WebShare Design<\/li>\n<li>'<a href=\"http:\/\/www.flyte.biz\/resources\/newsletters\/08\/08-google-analytics.php\">Beginners\u2019 Guide to Google Analytics<\/a>'\u009d   Flyte<\/li>\n<li>'<a href=\"http:\/\/www.portent.com\/blog\/analytics\/google_analytics_video_tutoria.htm\">Google Analytics Tutorial: Basic Stats<\/a>'\u009d   Portent<\/li>\n<li>'<a href=\"http:\/\/www.kaushik.net\/avinash\/web-analytics-demystified\/\">Web Analytics Demystified<\/a>'\u009d   Avinash Kaushik<\/li>\n<li>'<a href=\"http:\/\/blog.kissmetrics.com\/8-google-analytics-features\/\">The 8 Google Analytics Features Every Site MUST Have Enabled<\/a>'\u009d   KISS Metrics<\/li>\n<li>'<a href=\"http:\/\/www.morevisibility.com\/analyticsblog\/basic-google-analytics-checklist-getting-started-with-google.html\">Basic Google Analytics Checklist: Getting Started with Google<\/a>'\u009d   More Visibility<\/li>\n<li>'What Basic Google Analytics Can Tell a Marketer'\u009d   Peg Corwin<\/li>\n<li>'<a href=\"http:\/\/www.koozai.com\/blog\/analytics\/understanding-basic-google-analytics-terminology-9001\/\">Understanding Basic Google Analytics Terminology<\/a>'\u009d   Koozai<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Google Analytics Tips &amp; Tricks<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-tips-and-tricks.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5319\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-tips-and-tricks.jpg\" alt=\"google analytics tips and tricks\" width=\"610\" height=\"298\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-tips-and-tricks.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-tips-and-tricks-300x146.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>Once you\u2019ve familiarized yourself with the Standard Dashboard and the information contained in this area, you\u2019ll want to start looking for ways to take your interpretation and usage of web data to the next level.<\/p>\n<p>All of the following articles contain tips and tricks that will help you to get more out of your website\u2019s statistics. \u00a0Take a look at these resources once you feel confident in your ability to understand and utilize the most basic Google Analytics features:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/www.seomoz.org\/blog\/11-google-analytics-tricks-to-use-for-your-website\">11 Google Analytics Tricks to Use for Your Website<\/a>'\u009d   SEOMoz<\/li>\n<li>'<a href=\"http:\/\/econsultancy.com\/us\/blog\/9954-how-to-rock-your-google-analytics-five-tricks-to-help-you-out\">How to Rock Your Google Analytics: 5 Tricks to Help You Out<\/a>'\u009d   Econsultancy<\/li>\n<li>'Google Analytics Tips and Tricks'\u009d   Dejan SEO<\/li>\n<li>'<a href=\"http:\/\/sixrevisions.com\/web-development\/hacking-google-analytics-ideas-tips-and-tricks\/\">Hacking Google Analytics: Ideas, Tips and Tricks<\/a>'\u009d   Six Revisions<\/li>\n<li>'<a href=\"http:\/\/www.analyticsresults.com\/2008\/02\/5-tips-for-getting-most-out-of-google.html\">5 Tips for Getting the Most Out of Google Analytics<\/a>'\u009d   Analytics Results Blog<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Using Google Analytics Goals<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-goals.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5320\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-goals.jpg\" alt=\"google analytics goals\" width=\"610\" height=\"297\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-goals.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-goals-300x146.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>In particular, one of the more advanced features found within Google Analytics that you\u2019ll want to adopt as quickly as possible is Google\u2019s 'Goals'\u009d program. \u00a0Goals allow you to measure instances in which specific actions are completed on your site. \u00a0There are currently four different types of Goals you can set up, including:<\/p>\n<ul>\n<li>URL destination goals (for example, a goal event that triggers whenever a new buyer reaches your site\u2019s 'thank you'\u009d page)<\/li>\n<li>Visit duration<\/li>\n<li>Pages\/visit<\/li>\n<li>Event goals (as in, goals that trigger whenever a specific event   like a PDF download, a shopping cart checkout or a specific video being viewed   occurs)<\/li>\n<\/ul>\n<p>One of the most powerful ways to use Goals is to determine the number of website visitors from different traffic sources that turn into paying customers, as gathering this information will allow you to make better informed decisions on how you\u2019ll allocate your marketing budget in the future.<\/p>\n<p>For more detailed instructions on how to set up this type of Goal   as well as all of the other types listed above   take a look at the following resources:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/searchengineland.com\/a-beginner%E2%80%99s-guide-to-setting-goals-in-google-analytics-101826\">A Beginner\u2019s Guide to Setting Up Google Analytics Goals<\/a>'\u009d   Search Engine Land<\/li>\n<li>'<a href=\"http:\/\/www.searchenginejournal.com\/a-beginners-guide-to-conversion-goals-in-google-analytics\/42558\/\">A Beginner\u2019s Guide to Conversion Goals in Google Analytics<\/a>'\u009d   Search Engine Journal<\/li>\n<li>'<a href=\"https:\/\/www.youtube.com\/watch?v=17DGPCijKPg\">Google Analytics Tutorial: Setting Goals<\/a>'\u009d   Local Search Masters<\/li>\n<li>'<a href=\"http:\/\/blog.kissmetrics.com\/critical-goal-types\/\">4 Google Analytics Goal Types That Are Critical to Your Business<\/a>'\u009d   KISS Metrics<\/li>\n<li>'<a href=\"http:\/\/sixrevisions.com\/tools\/google-analytics-in-depth-goals-and-funnels\/\">Google Analytics In-Depth Goals and Funnels<\/a>'\u009d   Six Revisions<\/li>\n<li>'<a href=\"http:\/\/searchenginewatch.com\/article\/2123889\/Conversion-Tracking-vs.-Google-Analytics-Goals\">Conversion Tracking versus Google Analytics Goals<\/a>'\u009d   Search Engine Watch<\/li>\n<li>'<a href=\"http:\/\/www.problogger.net\/archives\/2012\/10\/24\/5-goals-every-blogger-should-set-up-in-google-analytics\/\">5 Goals Every Blogger Should Set Up in Google Analytics<\/a>'\u009d   ProBlogger<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Advanced Google Analytics<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-advanced-segments.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5321\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-advanced-segments.jpg\" alt=\"google advanced segments\" width=\"610\" height=\"267\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-advanced-segments.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-advanced-segments-300x131.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>After you\u2019re comfortable with Analytics\u2019 beginning- and intermediate-level features, take things to the next level with the instructions found in the following advanced articles.<\/p>\n<p>In particular, pay special attention to the resources listed on 'advanced segments,'\u009d as this allows you to observe the way visitors from different traffic sources interacts with your content. \u00a0As an example, setting up advanced segments for traffic that arrives on your site from different guest posts will enable you to determine which specific audience is engaging with your content at a higher level   helping to inform your future guest posting decisions.<\/p>\n<p>Complete instructions on this technique and many more can be found at the resources listed below:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/www.slideshare.net\/jeffwisniewski\/advanced-google-analytics-12174355\">Advanced Google Analytics<\/a>'\u009d   CIL 2012<\/li>\n<li>'<a href=\"http:\/\/www.wordstream.com\/articles\/power-users-guide-to-google-analytics\">The Power User\u2019s Guide to Google Analytics Hacks, Tips and Tricks<\/a>'\u009d   Wordstream<\/li>\n<li>'<a href=\"http:\/\/www.seomoz.org\/blog\/advanced-google-analytics-tips-and-tricks\">Advanced Google Analytics Tips and Tricks<\/a>'\u009d   SEOMoz<\/li>\n<li>'<a href=\"http:\/\/www.smartinsights.com\/google-analytics\/google-analytics-segmentation\/segmenting-google-analytics\/\">Google Analytics Advanced Segments<\/a>'\u009d   Google Help<\/li>\n<li>'<a href=\"http:\/\/www.koozai.com\/blog\/analytics\/top-15-most-useful-advanced-segments-in-google-analytics\/\">Top 15 Most Useful Advanced Segments in Google Analytics<\/a>'\u009d   Koozai<\/li>\n<li>'<a href=\"http:\/\/cutroni.com\/blog\/2012\/02\/21\/advanced-content-tracking-with-google-analytics-part-1\/\">Advanced Content Tracking with Google Analytics: Part 1<\/a>'\u009d   Analytics Talk<\/li>\n<li>'<a href=\"http:\/\/cutroni.com\/blog\/2012\/02\/23\/advanced-content-tracking-with-google-analytics-part-2\/\">Advanced Content Tracking with Google Analytics: Part 2<\/a>'\u009d   Analytics Talk<\/li>\n<li>'<a href=\"http:\/\/www.slideshare.net\/brchapman\/advanced-google-analytics-for-social-sites-v2\">Advanced Google Analytics for Social Sites<\/a>'\u009d   iFinity Software<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Google Analytics Reporting<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-reporting.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5322\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-reporting.jpg\" alt=\"google analytics reporting\" width=\"610\" height=\"375\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-reporting.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-reporting-300x184.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>Google\u2019s basic reporting features enable you to easily print off attractive records of your on-site activities, which can then be shared with other members of your team or stored for future reference when observing visitor behavior over time.<\/p>\n<p>In some cases, though, you may find that your reporting needs go beyond the default templates offered by Google Analytics. \u00a0If you\u2019d like to customize your reports   or even schedule them to be created and delivered automatically   take a look at the following resources on this important topic:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/searchenginewatch.com\/article\/2175001\/7-Time-Saving-Google-Analytics-Custom-Reports\">7 Time-Saving Google Analytics Custom Reports<\/a>'\u009d   Search Engine Watch<\/li>\n<li>'<a href=\"http:\/\/www.socialmediaexaminer.com\/google-analytics-social-reports\/\">How to Use the New Google Analytics Social Reporting Tool<\/a>'\u009d   Social Media Examiner<\/li>\n<li>'<a href=\"http:\/\/analytics.blogspot.com\/2012\/08\/automate-google-analytics-reporting.html\">Automate Google Analytics Reporting Using Google Apps Script<\/a>'\u009d   Google Analytics Blog<\/li>\n<li>'Schedule Your Reporting in the New Google Analytics Blog'\u009d   The SEM Blog<\/li>\n<li>'<a href=\"http:\/\/searchenginewatch.com\/article\/2233490\/5-Steps-to-Calculate-Social-Media-ROI-Using-Google-Analytics\">5 Steps to Calculate Social Media ROI Using Google Analytics<\/a>'\u009d   Search Engine Watch<\/li>\n<li>'<a href=\"http:\/\/www.business2community.com\/digital-education\/5-ways-to-use-google-analytics-to-track-social-media-roi-0355153\">5 Ways to Use Google Analytics to Track Social Media ROI<\/a>'\u009d   Business 2 Community<\/li>\n<\/ul>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Google Analytics Integrations<\/h3>\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-integrations.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5323\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-integrations.jpg\" alt=\"google analytics integrations\" width=\"610\" height=\"284\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-integrations.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/google-analytics-integrations-300x139.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/a><\/p>\n<p>Finally, be aware that Google Analytics isn\u2019t just a standalone program that can be used to measure on-site visitor activity. \u00a0In fact, the program can be integrated with a number of other Google tools and other third-party products in order to provide a more robust web data and reporting environment.<\/p>\n<p>In particular, two popular integrations you\u2019ll want to pay attention to include the ability to combine Google Analytics data with information from Google AdWords and Google AdSense. \u00a0Pairing up Analytics and AdWords will allow you to monitor the behavior of your PPC visitors, while also enabling you to make better decisions about the keywords you target with your campaigns based on measurable ROI data.<\/p>\n<p>At the same time, integrating Google Analytics and Google AdSense can help you to improve your ad effectiveness by measuring where your paid clicks are occurring and which pages of your website generate the most ad income. \u00a0If you rely on Google AdSense as a revenue channel, setting up this integration is an absolute must.<\/p>\n<p>For more information on the different integrations that are available with the Google Analytics program, take a look at any of the following resources:<\/p>\n<ul>\n<li>'<a href=\"http:\/\/support.google.com\/adwords\/answer\/1704341?hl=en\">Link Google Analytics and AdWords<\/a>'\u009d   Google Help<\/li>\n<li>'Using Google Analytics to Improve AdWords ROI'\u009d   Jake Intel<\/li>\n<li>'<a href=\"http:\/\/searchengineland.com\/a-primer-on-adwords-remarketing-using-google-analytics-130913\">A Primer on Google Adwords Remarketing Using Google Analytics<\/a>'\u009d   Search Engine Land<\/li>\n<li>'<a href=\"http:\/\/support.google.com\/adsense\/bin\/answer.py?hl=en&amp;answer=2495976\">Using Google Analytics with AdSense<\/a>'\u009d   Google Help<\/li>\n<li>'Using Google Analytics to Track Google Wallet Orders'\u009d   Google Help<\/li>\n<\/ul>\n<p>Hopefully, this guide has given you all of the information and resources needed to help you add Google Analytics to your website or to take your usage of this popular program to the next level. \u00a0If you have another Google Analytics article or resource that you\u2019ve found to be particularly useful, please share your recommendations in the comments section below so that other beginning and experienced users can benefit as well!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you aren\u2019t yet familiar with the benefits that Google\u2019s free analytics tracking program offers, it\u2019s time to get with&#8230;<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,19],"tags":[],"class_list":["post-5314","post","type-post","status-publish","format-standard","hentry","category-tips-and-tricks","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Resource for Google Analytics - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/the-ultimate-resource-for-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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