{"id":5307,"date":"2013-02-26T09:22:49","date_gmt":"2013-02-26T14:22:49","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=5307"},"modified":"2013-04-25T17:18:21","modified_gmt":"2013-04-25T22:18:21","slug":"23-reasons-your-website-sucks-2","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/","title":{"rendered":"23 Reasons Your Website Sucks"},"content":{"rendered":"

\"bad<\/a><\/p>\n

Not to be harsh, but the reality is that plenty of businesses out there are running websites that do a serious disservice to their brand images. \u00a0Whether it\u2019s because their designs haven\u2019t been updated in the past decade or that their sites don\u2019t render properly in a mobile environment, it\u2019s important to be aware of the pitfalls that affect both beginning and more experienced website owners.<\/p>\n

Let\u2019s get right to it: here are 23 reasons your website sucks along with recommendations on how to fix the specific issues that are currently plaguing your site:<\/p>\n

 <\/p>\n

Your Website\u2019s Design<\/h3>\n

1. Your site\u2019s design is outdated It isn\u2019t 1996 anymore! \u00a0If your site is packed full of frames, beveled-edge tables and animated gifs, it\u2019s time for a redesign. \u00a0Given the number of website templates and website building programs that are available today, this redesign doesn\u2019t have to break your budget!<\/p>\n

2. Your design elements are distracting Your website\u2019s design should complement its content, not overpower it. \u00a0If you\u2019re concerned that your message might not be getting through, ask test subjects to take the '5 second test<\/a>'\u009d to determine whether or not your design elements are too distracting.<\/p>\n

3. Important information is buried beneath the fold The average new visitor only spends a few seconds deciding whether to stay on your site or to browse elsewhere. \u00a0If your site\u2019s most important information is buried beneath the fold, there\u2019s a good chance it\u2019s being missed.<\/p>\n

4. You\u2019ve used too many ads When used tastefully, ads can generate extra revenue streams that support your web business. \u00a0But when they\u2019re abused, they become a visual assault that turns off visitors and prevents them from engaging further with your website.<\/p>\n

5. Your site lacks white space Adequate white space provides the visual relief needed to make website text readable. \u00a0If you\u2019ve crammed too many elements into a single page whether it\u2019s too much text or too many design elements the absence of white space frustrates users and causes them to click away before they can engage with your business.<\/p>\n

6. Your text is difficult to read Using fonts that are smaller than 12pt or that are printed against a background color without sufficient contrast (as in the case of black text on a red background) is an easy way to annoy your visitors by making your site\u2019s information harder to consume than truly necessary.<\/p>\n

\"flash<\/a><\/p>\n

7. You still use a Flash intro Yes, I know your Flash intro looks 'fancy,'\u009d but the reality is that these splash pages annoy users and complicate site access on mobile devices that don\u2019t support the animation program. \u00a0Get with the times, and get rid of this unnecessary website feature!<\/p>\n

8. Your color choices don\u2019t support your site\u2019s goals Different colors evoke very different emotions in website visitors, which is why it\u2019s important to utilize the principles of color science in your website\u2019s design. \u00a0As an example, your personal finance website shouldn\u2019t be built using reds and purples instead, for best results; it should feature the color green, which is mentally associated with both wealth and money.<\/p>\n

9. Your site auto-plays audio or video clips Nothing pisses off website visitors quite like audio or video clips that start playing unexpectedly. \u00a0While clips without auto-play run the risk of not being viewed, sites that use automated multimedia stand a much greater chance of having visitors click away before engaging in their content.<\/p>\n

10. You have no clear calls-to-action If you want your website visitors to do something (for example, buy your products or sign up for your email newsletter), you\u2019ve got to tell them to do it! \u00a0Adding calls-to-action to support your site\u2019s primary goals is an important part of running a profitable website.<\/p>\n

11. Your design elements prohibit proper search engine indexing In order to get your website listed in the natural search results, it needs to be accessible to the search engines\u2019 indexing programs (or 'spiders'\u009d). \u00a0Because plenty of different coded elements can prevent this from occurring, it\u2019s a good idea to check your website against the Search Engine Spider Simulator<\/a>. \u00a0If your site\u2019s content doesn\u2019t appear, analyze your code to determine what\u2019s preventing the search engines from properly accessing your website.<\/p>\n

12. Your site isn\u2019t cross-browser compatible Don\u2019t just build your website in one browser and assume it\u2019ll work well in all the others. \u00a0Instead, check your site using a tool like Browser Shots<\/a> to ensure that all viewers see the same thing.<\/p>\n

 <\/p>\n

Your Site\u2019s User Experience<\/h3>\n

\"bad<\/a><\/p>\n

13. Your site\u2019s content isn\u2019t well-organized Finding information on your site shouldn\u2019t be some sort of 'Where\u2019s Waldo'\u009d scavenger hunt. \u00a0Spend some time making sure that your page organization is intuitive and well-thought out so that your users don\u2019t have to spend time bouncing from page to page looking for the information they want.<\/p>\n

14. Your website is slow to load Simply put, long load times irritate users. \u00a0There are a number of different things you can do to speed up your site, but if you don\u2019t take the time to implement these techniques, chances are you\u2019ll continue to lose visitors over your modem-like load times.<\/p>\n

15. Your site contains too many broken links Broken links aren\u2019t just a disadvantage from an SEO standpoint they\u2019re also hugely frustrating for users who rely on your site\u2019s internal links to find the content they want. \u00a0Depending on the platform your site is built on, there are plenty of different broken link checking tools available; give one a try today and clean up any broken links you find.<\/p>\n

16. Your content contains grammatical errors and misspellings Nothing says, 'I\u2019m a trusted authority figure in my industry,'\u009d like a website that\u2019s chock-full of errors'\u00a6 \u00a0If you aren\u2019t able to effectively proofread your own content, ask a trusted friend or family member to give your text a once-over in order to uncover any damaging mistakes.<\/p>\n

17. Your content brings nothing new to the table Ideally, if you\u2019ve built a website, it\u2019s because you have something new to offer the world whether that\u2019s a new product or a new idea to share. \u00a0If you\u2019re only regurgitating what you\u2019ve seen on other sites, there\u2019s no reason for visitors to come back time and again in order to engage with your brand.<\/p>\n

18. Your site hasn\u2019t been updated in months Website visitors don\u2019t trust sites that haven\u2019t been updated in months. \u00a0So if your sales or traffic are sluggish, it might be time for a new blog post, news update or other new article.<\/p>\n

19. Your navigation is confusing to visitors Your site\u2019s navigation bar should help visitors to more easily find the information they\u2019re looking for not send them on a wild goose chase of disorganization. \u00a0To figure out whether or not your site\u2019s navigation is effectively helping visitors to peruse your content, ask a friend to try to find a specific piece of information on your website. \u00a0If it takes more than a minute or two of searching, you\u2019ve got navigation problems that need to be resolved.<\/p>\n

\"confusing<\/a><\/p>\n

20. You haven\u2019t installed social sharing tools Having visitors share your articles on social media websites is a great way to promote your brand and drum up new visitors. \u00a0However, readers aren\u2019t usually willing to go out of their way to do this, so make the process as easy as possible by installing social sharing tools that appear alongside your individual articles.<\/p>\n

21. Your site isn\u2019t mobile-ready Mobile web usage is booming, and if your website doesn\u2019t display properly on these devices, you\u2019re needlessly frustrating visitors and likely losing business as a result. \u00a0Thanks to tools like GoMobi, creating a mobile-ready website has never been easier. \u00a0\u00a0Talk to your web developer about the various tools that can be installed to make your site more device-friendly.<\/p>\n

22. You aren\u2019t enrolled in Google\u2019s Webmaster Tools program The Google Webmaster Tools<\/a> program offers a wealth of information to participating site owners, including the ability to receive messages directly from Google should your site violate the engine\u2019s Terms of Service. \u00a0It\u2019s free to enroll in Webmaster Tools, so get signed up today!<\/p>\n

23. Your site\u2019s platform and plugins are out-of-date Platforms and plugins that are out-of-date not only represent potential user experience issues, they can bring about major security risks as well. \u00a0Do both your site\u2019s performance and your users a favor by periodically checking to be sure any scripts you have installed are up-to-date.<\/p>\n

If this list sounds overwhelming, don\u2019t panic. \u00a0Many of these issues can be solved with a single change as in the case of upgrading your outdated design to a responsive website template whose colors better suit your brand and enable easy mobile access.<\/p>\n

But whether or not your site\u2019s issues are the 'easy to fix'\u009d kind or something a little more complicated, it\u2019s important that you regularly address all of these concerns and make updates as needed. \u00a0The process may be time-consuming, but it\u2019s a vital part of maintaining your brand\u2019s authority and your site\u2019s overall performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Not to be harsh, but the reality is that plenty of businesses out there are running websites that do a…<\/p>\n","protected":false},"author":124,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-5307","post","type-post","status-publish","format-standard","hentry","category-web-and-hosting-tips"],"yoast_head":"\n23 Reasons Your Website Sucks - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"23 Reasons Your Website Sucks\" \/>\n<meta property=\"og:description\" content=\"Not to be harsh, but the reality is that plenty of businesses out there are running websites that do a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-26T14:22:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-04-25T22:18:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/bad-website.jpg\" \/>\n<meta name=\"author\" content=\"Taylor Hawes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Taylor Hawes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\"},\"author\":{\"name\":\"Taylor Hawes\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/0519034239a8d6785a8238586f2f2754\"},\"headline\":\"23 Reasons Your Website Sucks\",\"datePublished\":\"2013-02-26T14:22:49+00:00\",\"dateModified\":\"2013-04-25T22:18:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\"},\"wordCount\":1553,\"commentCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2013\/02\/bad-website.jpg\",\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/23-reasons-your-website-sucks-2\/\",\"name\":\"23 Reasons Your Website Sucks - 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