{"id":4548,"date":"2012-11-06T08:49:34","date_gmt":"2012-11-06T13:49:34","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=4548"},"modified":"2012-11-06T08:49:34","modified_gmt":"2012-11-06T13:49:34","slug":"yext","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/yext\/","title":{"rendered":"Yext"},"content":{"rendered":"<p>The Internet is very large, and constantly growing.\u00a0 One of the by-products of our beloved Internet is that often times businesses of all sizes can lose control over exactly what information is out there and where it is displayed.<\/p>\n<p>There are numerous sources from which a directory or local search engine can get data for it&#8217;s listings.\u00a0 These are called &#8220;<a title=\"data aggregators\" href=\"http:\/\/en.wikipedia.org\/wiki\/Data_aggregator\" target=\"_blank\">data aggregators<\/a>.&#8221;\u00a0 Generally speaking, there is very little control that can be exercised over these data aggregators.\u00a0 A quick Google search for your business will likely return results that you didn&#8217;t even know existed, containing information that is either out-dated or incorrect.<\/p>\n<p>This can best be illustrated with the following graphic by David Mihm from his article <a title=\"A Closer Look at the Local Search Data Providers\" href=\"http:\/\/getlisted.org\/resources\/local-search-data-providers.aspx\" target=\"_blank\">A Closer Look at the Local Search Data Providers<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4552\" title=\"local_search_ecosystem\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/local_search_ecosystem.jpg\" alt=\"\" width=\"610\" height=\"471\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/local_search_ecosystem.jpg 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/local_search_ecosystem-300x231.jpg 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>Looks convoluted, right?\u00a0 This is where Yext steps in and simplifies the entire situation.\u00a0 What Yext offers to it&#8217;s PowerListings Customers is total control over the information displayed about their company throughout this entire &#8220;ecosystem.&#8221;\u00a0 In other words, you tell Yext what you want displayed throughout the Internet and Yext does the rest.\u00a0 The result changes the above image to something more along these lines:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4555\" title=\"yext01\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/yext01.png\" alt=\"\" width=\"610\" height=\"450\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/yext01.png 610w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2012\/10\/yext01-300x221.png 300w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>Looks much cleaner, right?\u00a0 Ultimately, Yext offers more control over the way your business is presented throughout the Internet.\u00a0 Right now Yext is offering a free, no obligation business scan to HostGator Customers.\u00a0 This business scan will show you where your business currently fits (or falls) within the above ecosystem.\u00a0 There is no purchase requirement; this is a courtesy service to verify that your business is listed correctly in as many places as possible.<\/p>\n<p>To receive your free business scan from Yext, simply visit the following URL and enter the basic information about your business: <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.yext.com\/pl\/chur\">www.yext.com\/pl\/chur<\/a><\/span><\/p>\n<p>For more information on Yext, visit <a title=\"http:\/\/yext.com\" href=\"http:\/\/yext.com\" target=\"_blank\">http:\/\/yext.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Internet is very large, and constantly growing.\u00a0 One of the by-products of our beloved Internet is that often times businesses of all sizes can lose control over exactly what information is out there and where it is displayed. There are numerous sources from which a directory or local search engine can get data for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19],"tags":[],"class_list":["post-4548","post","type-post","status-publish","format-standard","hentry","category-promotions","category-web-and-hosting-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yext - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/yext\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yext - HostGator\" \/>\n<meta property=\"og:description\" content=\"The Internet is very large, and constantly growing.\u00a0 One of the by-products of our beloved Internet is that often times businesses of all sizes can lose control over exactly what information is out there and where it is displayed. 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