{"id":28823,"date":"2021-12-23T08:48:00","date_gmt":"2021-12-23T14:48:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28823"},"modified":"2021-12-07T19:02:16","modified_gmt":"2021-12-08T01:02:16","slug":"build-coaching-website-wordpress-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/build-coaching-website-wordpress-guide\/","title":{"rendered":"How to Build a Coaching Website on WordPress [Expert Guide]"},"content":{"rendered":"\n<p>Let\u2019s say you\u2019re a prospect thinking about hiring a life coach. You find one you like in particular. They gave a speech at a local community center: they blew you away with their knowledge, their style, and their presentation.<\/p>\n\n\n\n<p>Then you go home, bring up their website, and find out it\u2019s a total dud. It looks ten years out of date. It gives your browser errors.&nbsp;<\/p>\n\n\n\n<p>Are you <em>really <\/em>going to hire that coach now? Probably not. How can they help <em>you<\/em> out if they can\u2019t even put together a decent website?<\/p>\n\n\n\n<p>If you\u2019re a coach, your website says everything about you. If you can\u2019t build a great website, then why should someone trust you with the problems <em>they <\/em>need to address? Fortunately, building a coaching website is easy if you turn to one of the most popular platforms on the market: <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">WordPress<\/a>.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"wordpress_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"wordpress_hosting\">WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-build-a-coaching-website-on-wordpress\">Why Build a Coaching Website on WordPress?<\/h2>\n\n\n\n<p>Before the pandemic, <a href=\"https:\/\/coachingfederation.org\/app\/uploads\/2020\/09\/FINAL_ICF_GCS2020_COVIDStudy.pdf\" target=\"_blank\" rel=\"noopener\">48% of coaches<\/a> 'frequently'\u009d engaged with their clients in person. But the trends are starting to reverse. Starting in 2020, about <a href=\"https:\/\/www.acuityscheduling.com\/blog\/2021\/1\/13\/the-coaching-industry-trends-to-implement-in-2021#gref\" target=\"_blank\" rel=\"noopener\">40% of coaches<\/a> started offering their services online<em>-only. <\/em>In a survey of coaches, the same statistics found that 77% of all coaches expect the COVID-driven trends to last at least a year.<\/p>\n\n\n\n<p>But it\u2019s easy to talk about an 'online pivot'\u009d as if it\u2019s a flip you can switch. Not every coach might be so lucky in their site-building skills to think of it that way.&nbsp;<\/p>\n\n\n\n<p>The reason WordPress is so helpful is it provides a foundation for any website you might want to build. As a CMS-content management system-it owns the vast majority of the market share for a reason. WordPress is one of the <a href=\"https:\/\/www.hostgator.com\/blog\/reasons-why-wordpress-website\/\">easiest and most intuitive ways<\/a> to manage your website.<\/p>\n\n\n\n<p>WordPress helps you handle everything: blog updates, newsletter subscriptions, page design, contact forms. If you want to offer coaching services online, think of WordPress as the foundation for everything else you want to accomplish. Once you have WordPress installed, you can add any number of add-ons or applications to make your site do what you want.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Want to create useful 'how-to'\u009d blog posts? You can do that in WordPress.<\/li><li>Want to launch a free newsletter, including a scrollbar at the top to draw in potential new clients? You can do that in WordPress.<\/li><li>Want to drive buzz for webinars? Integrate your social media feed to automatically update your website? Schedule site updates weeks in advance?&nbsp;<\/li><\/ul>\n\n\n\n<p>You can do it all-if you have WordPress installed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-install-wordpress-on-your-website\">How to Install WordPress on Your Website<\/h2>\n\n\n\n<p>Even if you\u2019re new to building websites, the good news about WordPress is it\u2019s become so ubiquitous, some hosting companies (including us here at HostGator) offer one-click installation. We know you want WordPress, and we\u2019re not going to make it difficult on you.<\/p>\n\n\n\n<p>Even so, that leaves the question as to how to get started. If you\u2019re a new customer with a new hosting package, you can use <a href=\"https:\/\/www.hostgator.com\/help\/article\/how-to-install-wordpress-with-one-click\">one-click installation<\/a> with HostGator.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Log into your <strong>Customer Portal<\/strong>.<\/li><li>Click <strong>Create Website<\/strong>.<\/li><li>This takes you to a fresh page, labeled <strong>Build your site with WordPress.&nbsp;<\/strong><\/li><li>Click <strong>Get Started<\/strong>.<\/li><\/ul>\n\n\n\n<p>Next, consult your HostGator manual for steps 5 through 1,076. <em>Just kidding<\/em>. It\u2019s really that easy. But there is one thing left to do.&nbsp;<\/p>\n\n\n\n<p>The site will automatically generate your WordPress login credentials, as well as furnish you with a temporary URL. Copy all of this information down for your reference. Once you have those down, click <strong>Go to WordPress<\/strong>. That\u2019s really the last step-you\u2019re officially building your coaching website on WordPress.<\/p>\n\n\n\n<p>Watch this video for a quick walk-through of the entire process:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"675\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/8hO3di51UYg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-you-add-to-your-coaching-website\">What Should You Add to Your Coaching Website?<\/h2>\n\n\n\n<p>The temptation will be to deck out your WordPress page with every add-on and plugin imaginable. And that\u2019s going to be fun. But before we get to that, let\u2019s consider the meat and potatoes of the site itself.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you already have a domain name on your business card. When you hand that card to a prospective coaching client, imagine what they do next. Do they sit at home, take out the business card, and type in your domain name? If so, what do they see? What <em>don\u2019t<\/em> they see? Here\u2019s everything you should include when you build the site:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-home-page\">A home page<\/h3>\n\n\n\n<p>As a coach, your home page has to accomplish two important things: <em>capture attention<\/em> and <em>establish trust<\/em>. That makes every decision on your website\u2019s homepage that much more critical.<\/p>\n\n\n\n<p>If you\u2019re not sure what that looks like, use these two simple values to guide your website design.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Credibility.<\/strong> Right off the bat, your website should list several sources where you have appeared, whether it\u2019s a podcast, local newspaper, or community association. That builds trust right off the bat: it\u2019s hard to get quotes if you don\u2019t have <em>some<\/em> credibility as a coach.<\/li><li><strong>Connection.<\/strong> A large photograph should greet visitors above the fold-in other words, above the point we start scrolling down. A 'mission statement'\u009d on the front page tells your prospective coaching clients what you\u2019re all about.&nbsp;<\/li><\/ul>\n\n\n\n<p>If you picture a funnel that filters potential coaching clients to your 'contact'\u009d page, the home page is the very top of that funnel. It\u2019s the widest point. It answers the biggest questions. It assumes the visitor <em>doesn\u2019t<\/em> know you. And it makes the big, broad strokes of introductions that build intrigue for what kind of coaching you offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-coaching-services-page\">A coaching services page<\/h3>\n\n\n\n<p>Once someone reads up on you, a logical next question is how you can work together.&nbsp;<\/p>\n\n\n\n<p>It\u2019s going to be tempting to put the onus on your potential clients. But 'contact me and we can work something out'\u009d isn\u2019t ideal. It gives off the impression that you don\u2019t do this often.<\/p>\n\n\n\n<p>Your <strong>services<\/strong> page remedies that. Here\u2019s what you\u2019ll need to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A list of potential clients.<\/strong> Do you only want to coach C-suite executives? Are you open to any one-on-one client? Make that clear.<\/li><li><strong>List your offerings. <\/strong>One-on-one zoom meetings? Webinars? Public speeches? Whatever your approach to coaching, make sure it\u2019s clear what you have on offer.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-contact-page\">A contact page<\/h3>\n\n\n\n<p>Now we\u2019re narrowing the funnel. It\u2019s time for your potential client to take action.&nbsp;<\/p>\n\n\n\n<p>As such, your contact page should be the simplest on your entire website. There should only be one step forward for the visitor: reaching out. That means a basic contact form with name, email, and a brief message.<\/p>\n\n\n\n<p>If you offer different services, you can customize your <a href=\"https:\/\/www.hostgator.com\/blog\/best-contact-form-plugins-wordpress\/\">WordPress contact form<\/a> to include a drop-down menu. This way, you can avoid vague messages from prospective clients who aren\u2019t sure what they want. As you go further in your coaching career, you\u2019ll find tools like these are invaluable for properly qualifying prospects before they become clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recommended-wordpress-plugins-and-themes-for-coaching-websites\">Recommended WordPress Plugins and Themes for Coaching Websites<\/h2>\n\n\n\n<p>Okay, we\u2019ve denied you the bells and whistles too long. With the rest in place, you can start adding the fun plugins and fancy-schmancy design themes that make your coaching website pop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wordpress-themes-for-coaches\">WordPress themes for coaches<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.wpbeginner.com\/refer\/astra-wordpress-theme\/\" target=\"_blank\" rel=\"noopener\">Astra<\/a>. Astra will give you an eye-popping home page; upload your professional photograph to help establish that trust and authority off the bat.<\/li><li><a href=\"https:\/\/www.wpbeginner.com\/refer\/elegantthemes-divi\/\" target=\"_blank\" rel=\"noopener\">Divi<\/a>. Advertising as the 'ultimate WordPress page builder,'\u009d Divi is a visual-based site builder that takes the design guesswork out of your page building. After all, you got into coaching, not web design.<\/li><li><a href=\"https:\/\/www.wpbeginner.com\/refer\/studiopress-authority-pro\/\" target=\"_blank\" rel=\"noopener\">Authority Pro<\/a>. You won\u2019t get many clients if you can\u2019t establish your authority as a professional coach. Authority Pro is all about building that connection from the beginning.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-wordpress-plugins-for-coaches\">WordPress plugins for coaches<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noopener\">WPForms<\/a>. Your website has all sorts of goals, but ultimately, it\u2019s about one thing: getting people to click 'contact.'\u009d You don\u2019t get coaching work until you can build well-performing contact forms.<\/li><li><a href=\"https:\/\/www.wpbeginner.com\/refer\/memberpress\/\" target=\"_blank\" rel=\"noopener\">MemberPress<\/a>. Have a growing list of clientele in search of a community of like-minded individuals? MemberPress could be the next step in your online evolution, allowing you to create a community centered around the concepts you teach.<\/li><li><a href=\"https:\/\/www.pushengage.com\/\" target=\"_blank\" rel=\"noopener\">PushEngage<\/a>. Let\u2019s say you need to hype an upcoming keynote speech or webinar. How do you generate buzz using your site alone? PushEngage helps you post announcements over your regular content, driving the urgent attention you need.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-your-coaching-website-with-hostgator\">Build Your Coaching Website with HostGator<\/h2>\n\n\n\n<p>Drawing in coaching clients is all about authority and credibility. Today\u2019s website is a modern version of the business card. You can either take it seriously, build a great presence, and hand out that address with pride-or you can hope for the best.&nbsp;<\/p>\n\n\n\n<p>With WordPress, you\u2019ll find out it\u2019s incredibly easy to choose the former. And that\u2019s especially true when you have one of HostGator\u2019s reliable <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">WordPress hosting<\/a> packages that make setting up WordPress a breeze.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s say you\u2019re a prospect thinking about hiring a life coach. You find one you like in particular. They gave&#8230;<\/p>\n","protected":false},"author":242,"featured_media":28873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[151,120,121,131],"class_list":["post-28823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-freelance-business","tag-shared-hosting","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Coaching Website on WordPress [Expert Guide] - HostGator<\/title>\n<meta name=\"description\" content=\"If you\u00e2\u20ac\u2122re a coach, your website says everything about you. Fortunately, building a coaching website on WordPress is easy. 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