{"id":28822,"date":"2021-12-20T08:38:00","date_gmt":"2021-12-20T14:38:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28822"},"modified":"2021-12-07T19:00:32","modified_gmt":"2021-12-08T01:00:32","slug":"ecommerce-coupon-ideas","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/","title":{"rendered":"10 Types of Coupons Your eCommerce Store Should Offer"},"content":{"rendered":"\n<p>Does your online store offer coupons? If not, it\u2019s time to start. <a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\" target=\"_blank\" rel=\"noopener\">88% of shoppers used coupons<\/a> in 2020, so offering them can help you give customers what they expect, match or beat competitors\u2019 deals, pull more visitors into your store, and make more sales.&nbsp;<\/p>\n\n\n\n<p>Here are 10 ideas to inspire your ecommerce coupon program.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/dedicated-server\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"dedicated_servers\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/dedicated-server\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"dedicated_servers\">Dedicated Servers<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"vps_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"vps_hosting\">VPS Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-percent-off-coupons\">1. Percent-off coupons<\/h2>\n\n\n\n<p>Percent-off offers are <a href=\"https:\/\/www.hostgator.com\/blog\/what-to-do-with-email-list\/\">how most stores build their email lists<\/a>, because most of us are fine with sharing our email address in exchange for 15% or 20% off our first purchase from a new store. But you can also use percent-off coupons to drive holiday sales, get customers to return to abandoned carts and complete their purchases, or come back to your store after a long time away.&nbsp;<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:100%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/EbRPam1A4jEWkUokL8\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/OneDayAtATime-poptv-one-day-at-a-time-odaat-EbRPam1A4jEWkUokL8\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-free-shipping-coupon\">2. Free shipping coupon<\/h2>\n\n\n\n<p>If you\u2019re not already offering a free shipping option in your store, consider it, because <a href=\"https:\/\/www.hostgator.com\/blog\/avoid-shopping-cart-abandonment\/\">carts are checked out or abandoned<\/a> based on shipping costs. If you don\u2019t, then consider a coupon for free shipping. Even if you do offer a free shipping method, a coupon for faster free shipping (like two-day or overnight) makes a very compelling offer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-free-gift-with-purchase\">3. Free gift with purchase<\/h2>\n\n\n\n<p>Most of us love a positive surprise, like a free item with an order. Beauty retailers know this, which is why most of them include free samples with orders over a certain dollar amount. <a href=\"https:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a> has practically built their brand on it, as this Cyber Monday promo for a big ol\u2019 bag of samples shows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"218\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/sephora-free-gift-with-purchase-coupon.png\" alt=\"sephora free gift with purchase coupon\" class=\"wp-image-28858\"\/><\/figure>\n\n\n\n<p>So, if you have small, light items or new-product samples that you can include with your orders, design a free-gift-with-purchase coupon and share it with your email list and social followers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-promo-codes-based-on-loyalty-status\">4. Promo codes based on loyalty status<\/h2>\n\n\n\n<p>Everybody loves earning points when they shop, especially when those points give them a choice of discounts. Credit card companies have been doing this for years and ecommerce stores are doing it, too. Here\u2019s an example from <a href=\"https:\/\/www.thredup.com\/\" target=\"_blank\" rel=\"noopener\">ThredUp<\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"384\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/thredup-loyalty-promotion.png\" alt=\"thredup loyalty point coupon code\" class=\"wp-image-28859\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/thredup-loyalty-promotion.png 770w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/thredup-loyalty-promotion-300x150.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/thredup-loyalty-promotion-768x383.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>For example, clothing reseller ThredUp lets customers <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-loyalty-programs-online-store\/\">cash in loyalty points for coupon codes<\/a> to get free shipping, discounts, waived restocking fees and more. Offering customers a choice makes them more likely to use their loyalty points to make more purchases in your store.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-bogo-coupons\">5. BOGO coupons<\/h2>\n\n\n\n<p>BOGO (buy one, get one free) coupons are great for certain kinds of products and specific times of year.&nbsp;<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:75%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/l4EoSbKVtk9Eb2cZG\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/splat-nicksplat-rockos-modern-life-l4EoSbKVtk9Eb2cZG\">via GIPHY<\/a><\/p>\n\n\n\n<p>For example, back-to-school is a smart time to offer BOGO coupons on things like school uniform shirts and pants, along with school supplies that most kids need a ton of, like notebooks and markers. Other good BOGO scenarios are any <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holidays-boost-sales\/\">ecommerce holiday<\/a>. Think Halloween (candy, d\u00c3\u00a9cor items), Christmas and Hanukkah (gifts, candy and d\u00c3\u00a9cor), party holidays like 4<sup>th<\/sup> of July and Labor Day weekend (snacks, drinks, sunscreen) and Memorial Day weekend (start-of-summer items like swimsuits, water shoes, pool toys and outdoor games).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-automatic-coupons\">6. Automatic coupons<\/h2>\n\n\n\n<p>Coupon codes are great-until your customer forgets to enter one at checkout.&nbsp;When that happens, your store may end up with a customer service call to get the discount applied after the order has already been approved. Or the customer might just cancel the order and start again-another hassle.&nbsp;<\/p>\n\n\n\n<p>But with an automatic coupon, your customer knows they\u2019re getting the discount without having to remember to copy and paste the code. They just buy what they want, and your checkout app adds the promo code for them. No disappointments, no frustrations, just the deal they wanted and a great experience with your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-gift-card-with-purchase\">7. Gift card with purchase&nbsp;<\/h2>\n\n\n\n<p>Want to drive sales of a new product or service? Kick in a gift card with each order. For example, an online pet supply store that wants customers to subscribe to automatic deliveries might send customers a coupon that will get them a gift card with their first subscription. Not only can this kind of gift-card coupon deal get more people to try your new service or product, but it will also bring them back to the store, because you\u2019re giving them a gift card they can only spend with you.&nbsp;<\/p>\n\n\n\n<div style=\"width:100%;height:0;padding-bottom:56%;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/3o7bukEYVSINz9FwKQ\" width=\"100%\" height=\"100%\" style=\"position:absolute\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><\/div><p><a href=\"https:\/\/giphy.com\/gifs\/kimmyschmidt-3o7bukEYVSINz9FwKQ\">via GIPHY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-friends-and-family-discount-codes\">8. Friends and family discount codes<\/h2>\n\n\n\n<p>Most online shoppers love coupon codes and are happy to share them with friends and family. Some retailers make this an official thing by offering 'friends and family discounts'\u009d that encourage customers to share their code. The store may even give everyone they share it with loyalty points, based on how much they spend using the code. In other words, it\u2019s a perfect prompt for getting people to spend money as a team!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kohls.com\/\" target=\"_blank\" rel=\"noopener\">Kohl\u2019s<\/a> is famous for doing this. You can see how they design their offer to work in-store with a bar code and online with a code and a PIN. And they make it super easy to share it via social and email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"410\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/kohls-friends-and-family-promo-code.png\" alt=\"kohls friends and family promo code\" class=\"wp-image-28860\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/kohls-friends-and-family-promo-code.png 643w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/kohls-friends-and-family-promo-code-300x191.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure>\n\n\n\n<p>Your eCommerce store can take the same approach, minus the bar code, to reach new customers, build your email list and social following, and drive more sales.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-mystery-deals\">9. 'Mystery'\u009d deals&nbsp;<\/h2>\n\n\n\n<p>We\u2019re not talking about grab-bag items here. Mystery offers are the virtual equivalent of a scratch-off discount coupon that shows you how much you can save. But these digital mystery offers add a twist that can increase conversions. How? Let\u2019s see how gourmet cookie empire <a href=\"https:\/\/www.cookiedelivery.com\/\" target=\"_blank\" rel=\"noopener\">Tiff\u2019s Treats<\/a> does it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"537\" height=\"738\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/tiffs-treats-mystery-coupon.png\" alt=\"tiff's treats mystery ecommerce coupon\" class=\"wp-image-28861\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/tiffs-treats-mystery-coupon.png 537w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/tiffs-treats-mystery-coupon-218x300.png 218w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/figure>\n\n\n\n<p>First, the customer has to choose to order cookies the same day they get the mystery-offer email. Once they say yes to that, and go to checkout, then they can add the mystery coupon code to see how much less they\u2019ll spend. By that point, though, it may not matter whether the discount is 25% or 50%, because they\u2019re already thinking about eating those cookies. Are they going to deny themselves a treat at that point? Doubtful.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-mobile-coupons\">10. Mobile coupons<\/h2>\n\n\n\n<p>OK, so 'mobile'\u009d isn\u2019t really the same kind of coupon as a loyalty discount or a free gift coupon. But we\u2019re including it, so you don\u2019t forget that email isn\u2019t the <em>only<\/em> channel for coupons.&nbsp;<\/p>\n\n\n\n<p>In fact, you may be leaving a lot of sales on the table if you overlook mobile. Juniper Research has forecast that by 2022, <a href=\"https:\/\/www.juniperresearch.com\/press\/digital-coupon-redemptions-surpass-90-billion-2022\" target=\"_blank\" rel=\"noopener\">digital coupon redemptions<\/a> will be worth $91 billion and 80% of those redemptions will be on mobile devices.&nbsp;<\/p>\n\n\n\n<p>So, if you\u2019re not already sharing your store\u2019s coupon codes via your ecommerce chatbot, SMS or push notifications, make 2022 the year you start. And use the different types of coupons we\u2019ve covered here to delight your customers, drive more sales and grow your online business.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your online store offer coupons? If not, it\u2019s time to start. 88% of shoppers used coupons in 2020, so&#8230;<\/p>\n","protected":false},"author":237,"featured_media":28871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[54,141,125,121],"class_list":["post-28822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-dedicated-servers","tag-ecommerce","tag-vps-hosting","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Types of Coupons Your eCommerce Store Should Offer - HostGator<\/title>\n<meta name=\"description\" content=\"Does your online store offer coupons? If not, it\u00e2\u20ac\u2122s time to start. Here are 10 cool ideas to inspire your ecommerce coupon program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Types of Coupons Your eCommerce Store Should Offer\" \/>\n<meta property=\"og:description\" content=\"Does your online store offer coupons? If not, it\u00e2\u20ac\u2122s time to start. Here are 10 cool ideas to inspire your ecommerce coupon program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T14:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-08T01:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/12\/create-coupon-strategy-for-ecommerce-store.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Machielle Thomas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Machielle Thomas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\"},\"author\":{\"name\":\"Machielle Thomas\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/d2c2e579fede25c55a0d812413ae7559\"},\"headline\":\"10 Types of Coupons Your eCommerce Store Should Offer\",\"datePublished\":\"2021-12-20T14:38:00+00:00\",\"dateModified\":\"2021-12-08T01:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\"},\"wordCount\":1114,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/create-coupon-strategy-for-ecommerce-store.jpeg\",\"keywords\":[\"Dedicated Servers\",\"eCommerce\",\"VPS Hosting\",\"WordPress Hosting\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/\",\"name\":\"10 Types of Coupons Your eCommerce Store Should Offer - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-coupon-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/12\/create-coupon-strategy-for-ecommerce-store.jpeg\",\"datePublished\":\"2021-12-20T14:38:00+00:00\",\"dateModified\":\"2021-12-08T01:00:32+00:00\",\"description\":\"Does your online store offer coupons? 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