{"id":28506,"date":"2021-10-27T08:56:00","date_gmt":"2021-10-27T13:56:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28506"},"modified":"2021-10-12T13:16:41","modified_gmt":"2021-10-12T18:16:41","slug":"how-to-build-a-landing-page-soup-to-nuts-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/","title":{"rendered":"How to Build a Landing Page (Soup-to-Nuts Guide)"},"content":{"rendered":"\n<p>Every click your website earns has been hard won. It takes a lot of work (and money) just to get those website visits. But once you\u2019ve successfully gotten someone to visit your website, it\u2019s so easy to lose them right away.&nbsp;<\/p>\n\n\n\n<p>For most websites, somewhere between <a href=\"https:\/\/www.searchenginejournal.com\/website-bounce-rate\/332439\/\" target=\"_blank\" rel=\"noopener\">26% and 70% of visitors bounce<\/a> after visiting one page.&nbsp;<\/p>\n\n\n\n<p>When you think about your own web browsing behavior, that\u2019s probably not too surprising.&nbsp; We\u2019re all busy and have a <em>lot<\/em> of different web content to choose from. You probably don\u2019t spend too long on any one website (unless it\u2019s Facebook or Reddit).<\/p>\n\n\n\n<p>As someone with an interest in getting people to not only visit your website, but also take a specific action once they do, how do you make each of those hard-won clicks go further? You build landing pages.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"wordpress_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"wordpress_hosting\">WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-to-build-a-landing-page\">Why to Build a Landing Page<\/h2>\n\n\n\n<p>You put a lot of work into getting your website homepage just right and building out individual pages for each of your products and services. When you have all these other perfectly good pages, someone telling you to build a whole <em>different<\/em> type of page can be frustrating. I get it.&nbsp;<\/p>\n\n\n\n<p>But if you\u2019re investing in marketing and advertising, landing pages are how you make sure that investment pays off. Landing pages are hyper-focused on what your visitor is interested in. If a consumer clicks on an ad that promotes a specific offer and lands on your homepage, they may be confused about how to find the offer they were promised. If their first response to landing on your website is confusion or annoyance, they&#8217;ll probably click away.&nbsp;<\/p>\n\n\n\n<p>Building a landing page to match each of your campaigns gives you the chance to tailor what your visitors will see to what they\u2019ve shown interest in. You can make sure the page matches what they\u2019ve been promised, and design it to have minimal distractions so it more effectively drives them to take the action you want.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-landing-page-in-wordpress\">How to Create a Landing Page in WordPress<\/h2>\n\n\n\n<p>If you\u2019re familiar with WordPress, you won\u2019t be at all surprised to learn that the best way to create a landing page is with the use of a plugin. And you\u2019ve got a number of good options to choose from.&nbsp;<\/p>\n\n\n\n<p>Here are some basic instructions for creating a landing page in a couple of popular plugins.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-seedprod\">1. <a href=\"https:\/\/www.seedprod.com\/\" target=\"_blank\" rel=\"noopener\">SeedProd<\/a><\/h3>\n\n\n\n<p>SeedProd is a premium plugin, so the first step to creating a landing page with it is to purchase the plugin. With that done, install the plugin within WordPress. Where prompted, fill in your license key and click Verify Key.<\/p>\n\n\n\n<p>SeedProd makes getting started easy with a welcome screen that guides you in your first steps, and introduces some of the main features available. Click the Create Your First Page button. Select Add a New Landing Page, then browse your different template options. Once you\u2019ve picked a template you like, start filling in the details for your page and customizing it for your purposes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM-1024x693.png\" alt=\"seedprod landing page builder for wordpress\" class=\"wp-image-28511\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM-1024x693.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM-300x203.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM-768x520.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM-1536x1039.png 1536w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-04-at-9.54.42-PM.png 2010w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-sunny\">2. <a href=\"https:\/\/sunnylandingpages.com\" target=\"_blank\" rel=\"noopener\"><strong>Sunny<\/strong><\/a><\/h3>\n\n\n\n<p>If you\u2019re not ready to shell out money for a landing page plugin, Sunny provides a free option.&nbsp; Search for and download Sunny within the WordPress plugin menu. You\u2019ll then be prompted to either create an account or log in. If you don\u2019t have an account with Sunny yet, choose the option to create an account.<\/p>\n\n\n\n<p>The plugin will direct you to Sunny\u2019s website. This is where you\u2019ll create your landing page. Browse your template options, and select the one you like. Use the tool\u2019s drag-and-drop builder to customize the page to your liking. Once you have the page looking how you want, click Publish on the website, and select the WordPress option.&nbsp;<\/p>\n\n\n\n<p>When you navigate back to the plugin section of your WordPress account, you\u2019ll see the page you created. Click on it, fill in the URL you want it to have, and Publish it.&nbsp;<\/p>\n\n\n\n<p>Alternatively, if you want to skip using a plugin, you can create a page in WordPress that leaves off potentially distracting elements like your main menu, sidebar, and footer by <a href=\"https:\/\/www.webpreparations.com\/create-wordpress-page-without-header-footer-sidebar\/\" target=\"_blank\" rel=\"noopener\">creating a new template <\/a>to use. But this option gets a bit technical, so it\u2019s only recommended for those who have some comfort with coding.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-best-practices-for-a-more-effective-landing-page\">5 Best Practices for a More Effective Landing Page<\/h2>\n\n\n\n<p>That covers the technical side of building a landing page, but how do you make sure it does its job? There are a few main best practices to follow when creating a landing page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-have-one-clear-goal\">1. Have one clear goal.<\/h3>\n\n\n\n<p>The focus of any good landing page is singular. Make sure going in you know exactly what you want the page to accomplish. Is the goal to get visitors to sign up for your email list? Set up a sales call? Sign up for a trial? Your whole page will be designed around this one goal, so make sure you\u2019re clear on what it is.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-only-feature-one-call-to-action-cta-and-make-it-really-obvious\">2. Only feature one call to action (CTA)-and make it really obvious.<\/h3>\n\n\n\n<p>Once you know the main action you want your visitors to take, design your page so that it\u2019s front and center. You don\u2019t want anyone that visits the page to have the slightest confusion about what you want them to do next.&nbsp;<\/p>\n\n\n\n<p>Remove all other distractions. If your main goal is to get them to sign up for a trial, don\u2019t also put a form for your email list. Most landing pages even remove common parts of a website page like the main menu or sidebar, so visitors don\u2019t venture away from the main CTA you want them to focus on.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-a-compelling-case-for-your-call-to-action\">3. Make a compelling case for your call to action.<\/h3>\n\n\n\n<p>Why should the visitor <em>want<\/em> to take this action? Make a persuasive case for why your CTA is valuable to them. What will they get out of taking this action? How will it make their life easier or better? Be concise but clear about what they\u2019ll get in return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-include-social-proof\">4. Include <a href=\"https:\/\/www.hostgator.com\/blog\/social-proof-examples\/\">social proof.<\/a><\/h3>\n\n\n\n<p>Most consumers will trust their peers more than a brand, so use that. Feature compelling social proof on your landing page, like testimonials or the number of people that have taken that action before them (e.g. Join over 100,000 subscribers!). For anyone on the fence, knowing the choice other people have made can push them over the edge.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-make-sure-the-way-you-promote-it-matches-the-page-and-vice-versa\">5. Make sure the way you promote it matches the page (and vice versa).<\/h3>\n\n\n\n<p>You should build a different landing page for each campaign you launch, so you can make sure the page matches the campaign. The copy and CTA on the page need to follow through on the messaging that drove people there to begin with. If you\u2019re promoting a particular offer in your campaign, it needs to be the focus of your landing page. If your visitors end up seeing something other than what they were promised, they\u2019re more likely to click away without taking action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-landing-pages-for-better-results\">Use Landing Pages for Better Results<\/h2>\n\n\n\n<p>Because they\u2019re more focused, a good landing page can achieve better results than dropping visitors on your general homepage. As with anything, it pays to test out your landing pages as you go. Pay attention to your analytics to see what works best with your audience, and make tweaks based on what you learn. With practice and analysis, over time you\u2019ll see conversions grow.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every click your website earns has been hard won. It takes a lot of work (and money) just to get&#8230;<\/p>\n","protected":false},"author":242,"featured_media":28534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[120,121,131],"class_list":["post-28506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-and-hosting-tips","tag-shared-hosting","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Landing Page (Soup-to-Nuts Guide) - HostGator<\/title>\n<meta name=\"description\" content=\"Landing pages are essential for converting visitors. Here&#039;s your quick guide to creating a landing page in WordPress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Landing Page (Soup-to-Nuts Guide)\" \/>\n<meta property=\"og:description\" content=\"Landing pages are essential for converting visitors. Here&#039;s your quick guide to creating a landing page in WordPress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-27T13:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-12T18:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Rowland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Rowland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\"},\"author\":{\"name\":\"Casey Rowland\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/7e47fd3689186dec733a953d8b1910ac\"},\"headline\":\"How to Build a Landing Page (Soup-to-Nuts Guide)\",\"datePublished\":\"2021-10-27T13:56:00+00:00\",\"dateModified\":\"2021-10-12T18:16:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\"},\"wordCount\":1265,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg\",\"keywords\":[\"Shared Hosting\",\"WordPress Hosting\",\"WordPress Plugins\"],\"articleSection\":[\"Web Hosting Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\",\"name\":\"How to Build a Landing Page (Soup-to-Nuts Guide) - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg\",\"datePublished\":\"2021-10-27T13:56:00+00:00\",\"dateModified\":\"2021-10-12T18:16:41+00:00\",\"description\":\"Landing pages are essential for converting visitors. Here's your quick guide to creating a landing page in WordPress.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg\",\"width\":1155,\"height\":605,\"caption\":\"How to build a landing page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Landing Page (Soup-to-Nuts Guide)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/7e47fd3689186dec733a953d8b1910ac\",\"name\":\"Casey Rowland\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2252f843764003b22e7f3c930d917030?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2252f843764003b22e7f3c930d917030?s=96&d=mm&r=g\",\"caption\":\"Casey Rowland\"},\"description\":\"Casey is the Senior Director of Marketing for Hosting and has been in the web hosting space for 7 years. He loves the slopes and hanging out with his kids.\",\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/crowland\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Build a Landing Page (Soup-to-Nuts Guide) - HostGator","description":"Landing pages are essential for converting visitors. Here's your quick guide to creating a landing page in WordPress.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Landing Page (Soup-to-Nuts Guide)","og_description":"Landing pages are essential for converting visitors. Here's your quick guide to creating a landing page in WordPress.","og_url":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2021-10-27T13:56:00+00:00","article_modified_time":"2021-10-12T18:16:41+00:00","og_image":[{"width":1155,"height":605,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg","type":"image\/jpeg"}],"author":"Casey Rowland","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Casey Rowland","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/"},"author":{"name":"Casey Rowland","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/7e47fd3689186dec733a953d8b1910ac"},"headline":"How to Build a Landing Page (Soup-to-Nuts Guide)","datePublished":"2021-10-27T13:56:00+00:00","dateModified":"2021-10-12T18:16:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/"},"wordCount":1265,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg","keywords":["Shared Hosting","WordPress Hosting","WordPress Plugins"],"articleSection":["Web Hosting Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/","url":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/","name":"How to Build a Landing Page (Soup-to-Nuts Guide) - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg","datePublished":"2021-10-27T13:56:00+00:00","dateModified":"2021-10-12T18:16:41+00:00","description":"Landing pages are essential for converting visitors. Here's your quick guide to creating a landing page in WordPress.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/10\/How-to-build-a-landing-page.jpg","width":1155,"height":605,"caption":"How to build a landing page"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/how-to-build-a-landing-page-soup-to-nuts-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build a Landing Page (Soup-to-Nuts Guide)"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/7e47fd3689186dec733a953d8b1910ac","name":"Casey Rowland","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2252f843764003b22e7f3c930d917030?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2252f843764003b22e7f3c930d917030?s=96&d=mm&r=g","caption":"Casey Rowland"},"description":"Casey is the Senior Director of Marketing for Hosting and has been in the web hosting space for 7 years. He loves the slopes and hanging out with his kids.","url":"https:\/\/www.hostgator.com\/blog\/author\/crowland\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/28506"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/242"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=28506"}],"version-history":[{"count":2,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/28506\/revisions"}],"predecessor-version":[{"id":28512,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/28506\/revisions\/28512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/28534"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=28506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=28506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=28506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}