{"id":28464,"date":"2021-10-15T08:37:00","date_gmt":"2021-10-15T13:37:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28464"},"modified":"2021-10-12T13:15:50","modified_gmt":"2021-10-12T18:15:50","slug":"freelancer-email-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/freelancer-email-marketing-guide\/","title":{"rendered":"Why Freelancers Need Email Marketing &#038; How to Get Started"},"content":{"rendered":"\n<p>Did you know email marketing has the <a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\" target=\"_blank\" rel=\"noopener\">highest ROI<\/a> of any other digital marketing strategy? Some reports show an email marketing ROI of $42 for every $1 spent-a 4,200% ROI. Not bad.<\/p>\n\n\n\n<p>It makes sense why email marketing garners such stunning results. With email marketing, your audience opts into your list-usually with a double opt-in feature. In other words, your audience is coming to you and giving you permission TWICE to slide into their inboxes whenever you want.<\/p>\n\n\n\n<p>It\u2019s a big deal. And shows a lot of trust and support.<\/p>\n\n\n\n<p>As if that weren\u2019t enough, paid email subscriptions are also on the rise. Yes, people will pay a small subscription fee in return for the value you offer through your newsletter. It\u2019s awesome.<\/p>\n\n\n\n<p>Now let\u2019s take a deeper dive into:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why freelancers need email marketing<\/li><li>How to get started with email marketing<\/li><\/ul>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"wordpress_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"wordpress_hosting\">WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-freelancers-need-email-marketing\">Why do freelancers need email marketing?<\/h2>\n\n\n\n<p>While email marketing is backed by lots of flashy stats (e.g., 4,200% ROI listed above), a high ROI isn\u2019t even the most pressing reason you should grow an email list.<\/p>\n\n\n\n<p>Here are some other reasons why email marketing is a must in today\u2019s online economy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-it-s-harder-to-get-noticed-online\">1. It\u2019s harder to get noticed online<\/h3>\n\n\n\n<p>Organic reach is a metric that\u2019s hard to come by these days, especially if you\u2019re adding a link to your content.<\/p>\n\n\n\n<p>Rand Fishkin recently posted about this on his Twitter account and on the <a href=\"https:\/\/sparktoro.com\/blog\/the-incentives-to-publish-no-longer-reward-the-webs-creators\/\" target=\"_blank\" rel=\"noopener\">SparkToro blog<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"582\" height=\"1024\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically-582x1024.png\" alt=\"rand fishkin tweet about difficulty ranking organically\" class=\"wp-image-28465\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically-582x1024.png 582w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically-171x300.png 171w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically-768x1350.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically-874x1536.png 874w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/rand-fishkin-tweet-about-difficulty-ranking-organically.png 1137w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/figure><\/div>\n\n\n\n<p>The gist of his argument:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google is prioritizing paid listings more and more, making it more challenging to rank organically-not impossible, but significantly harder than it used to be.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Social networks bury posts that include links deep in the abyss of its network, and favor posts that keep users on their own platform.<\/li><\/ul>\n\n\n\n<p>The benefit of growing an email list is <strong>you own your audience.&nbsp;<\/strong><\/p>\n\n\n\n<p>You don\u2019t have to play an ongoing losing game of trying to get your message out on platforms that are making it increasingly more difficult. You\u2019re the boss of your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-it-helps-you-build-a-community\">2. It helps you build a community<\/h3>\n\n\n\n<p>If there is anything we\u2019ve learned about recent trends in commerce (e.g., social commerce), and the rise of crypto and NFTs, it\u2019s this: <strong>community is driving engagement and purchases.<\/strong><\/p>\n\n\n\n<p>Building an email list does more than help you send updates to your clients. An active email list helps you build a community of people who care about what you do.<\/p>\n\n\n\n<p>With email, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stay in touch with your freelance clients<\/li><li>Encourage clients to stay in touch with each other<\/li><li>Suggest news bites, industry trends, and services that pique their interest and bring people together<\/li><\/ul>\n\n\n\n<p>Email marketing isn\u2019t only about upsells; it\u2019s also about community (which leads to upsells).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-it-helps-you-create-personalized-experiences\">3. It helps you create personalized experiences<\/h3>\n\n\n\n<p>One of the coolest things about email marketing is the ability to offer personalized experiences to different customers through subscriber preferences and segmentation.<\/p>\n\n\n\n<p>Let\u2019s talk about subscriber preferences first. Subscriber preferences allow your subscribers to choose what communications they want from you.<\/p>\n\n\n\n<p>Take Morning Brew, for example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup-1024x482.png\" alt=\"morning brew email newsletter signup\" class=\"wp-image-28467\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup-1024x482.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup-300x141.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup-768x361.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup-1536x722.png 1536w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/morning-brew-email-newsletter-signup.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you sign up for Morning Brew\u2019s newsletter, they don\u2019t subscribe you to every email list they send out. They give you options for additional content. You can also subscribe to:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing Brew<\/li><li>Retail Brew<\/li><li>Emerging Tech Brew<\/li><\/ul>\n\n\n\n<p>This is a simple way to hand your subscribers the reins and serve them up personalized experiences.<\/p>\n\n\n\n<p>Another way to create personalized experiences is to set up segments within your individual subscriber lists.<\/p>\n\n\n\n<p>For example, you\u2019re a web designer and you may only have one newsletter, but different audiences that want to hear different messages.<\/p>\n\n\n\n<p>Rather than sending everyone all messages, you can set up a subscriber list based on demographics, preferences, or behaviors, and send customized messages to different subscribers.<\/p>\n\n\n\n<p>It may sound difficult, but a reliable email service provider (ESP) like Constant Contact, Campaign Monitor, or Mailchimp make segmenting lists easy for you to reach the right subscribers with the right messages at the right time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-started-with-email-marketing-as-a-freelancer\">How to get started with email marketing as a freelancer<\/h2>\n\n\n\n<p>Now that you know why email marketing is an integral part of growing your freelance business, let\u2019s talk about how you actually get started.<\/p>\n\n\n\n<p>Here are some steps to follow to build a strong email marketing game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-pick-an-esp\">1. Pick an ESP<\/h3>\n\n\n\n<p>An email service provider (ESP) is a SaaS tool that will help automate and personalize your email marketing efforts.<\/p>\n\n\n\n<p>There are several different ESPs on the market with various features. What you end up picking will largely depend on what your goals are and what features are most important to you.<\/p>\n\n\n\n<p>Here are some helpful features to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing automation functionality<\/li><li>Customizable email templates<\/li><li>Segmentation<\/li><li>Analytics<\/li><li>Reporting<\/li><li>Popups and forms<\/li><li>SMS<\/li><li>And more!<\/li><\/ul>\n\n\n\n<p>And here are some of the most popular ESPs to help you start your search:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Constant Contact.<\/strong> Constant Contact is a good go-to ESP. The platform is easy to navigate, has all the typical features you\u2019d want to help you with email marketing, and they make selling online and social marketing easy to boot.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>MailChimp.<\/strong> If you\u2019ve been searching for an ESP for a while, you\u2019ve probably heard of one of the leaders in the industry-MailChimp. MailChimp makes it easy to collect subscribers and integrates easily with web building tools.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Substack.<\/strong> Substack is a newer email marketing tool. It&#8217;s focused on helping writers capture email subscribers and transfer those people into paid subscribers. It doesn\u2019t have all the bells and whistles you may get from one of the older ESPs, but it&#8217;s innovative in its own right and worth considering.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Omnisend. <\/strong>Omnisend has cool email marketing and SMS features. If you\u2019re looking to go above and beyond by reaching customers via email and text, Omnisend is a nice place to start.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sendlane. <\/strong>If e-commerce plays a role in your freelance business plan, you\u2019ll want to scout out Sendlane. Sendlane helps you target online shoppers.<\/li><\/ul>\n\n\n\n<p>Again, the ESP you choose will depend on your preferences, the features you need, and your goals. The good news is most ESPs have a free trial so you can get your hands wet before you have to pay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-capture-email-addresses-on-your-website\">2. Capture email addresses on your website<\/h3>\n\n\n\n<p>Once you\u2019ve decided on the ESP you\u2019re going to use, it\u2019s time for the fun part. In other words, it\u2019s time to start capturing subscribers.<\/p>\n\n\n\n<p>Regardless of what ESP you use, you\u2019ll be able to create a sign up form within the ESP. Typically, the ESP will have a tab dedicated to form creation. Here\u2019s what the tab looks like in Omnisend, for example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"100\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/omnisend-navigation-with-create-form--1024x100.png\" alt=\"omnisend navigation with create form option\" class=\"wp-image-28468\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/omnisend-navigation-with-create-form--1024x100.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/omnisend-navigation-with-create-form--300x29.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/omnisend-navigation-with-create-form--768x75.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/09\/omnisend-navigation-with-create-form-.png 1048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you navigate to the 'Forms'\u009d section of your ESP, you\u2019ll be able to create a custom sign up form for your freelance website by following the prompts in the ESP.<\/p>\n\n\n\n<p>Once you\u2019re satisfied with your sign up form, save it, and publish it. Your respective ESP will give you a code that you can integrate into your website.<\/p>\n\n\n\n<p><strong>A quick note<\/strong>: the process for integrating a sign up form on your website will vary slightly depending on the ESP you use, your website builder (e.g., WordPress), and what kind of form you\u2019ve created (e.g., pop-up, landing page, home page, etc.).&nbsp;<\/p>\n\n\n\n<p>Have questions on how to integrate a subscription form on your WordPress site? Check out this <a href=\"https:\/\/www.hostgator.com\/blog\/grow-email-subscribers-wordpress-site\/\">guide to growing email subscribers<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-set-a-writing-schedule\">3. Set a writing schedule<\/h3>\n\n\n\n<p>Once you\u2019ve integrated your email subscription box into your website, you\u2019ll officially start to see people subscribing to your list.<\/p>\n\n\n\n<p>Congratulations! It means your clients want to hear from you.&nbsp;<\/p>\n\n\n\n<p>Now, it\u2019s time to set a writing schedule and deliver newsletter content on a regular basis-whatever that means for you. Freelance web designers might offer UX guidance, while freelance writers might email tips on copyediting and content strategy<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-started-with-hostgator-today\">Get started with HostGator today!<\/h2>\n\n\n\n<p><br>The best way to own your audience is by having your own space on the internet-a website. And you can easily drive traffic to your website and build a community with the help of email marketing.<\/p>\n\n\n\n<p>To get your website and newsletter up and running, start with a <a href=\"https:\/\/www.hostgator.com\/web-hosting\">web hosting account<\/a> from <strong>HostGator<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know email marketing has the highest ROI of any other digital marketing strategy? Some reports show an email&#8230;<\/p>\n","protected":false},"author":240,"featured_media":28532,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[151,120,121],"class_list":["post-28464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-freelance-business","tag-shared-hosting","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Freelancers Need Email Marketing &amp; How to Get Started - HostGator<\/title>\n<meta name=\"description\" content=\"Email marketing isn\u00e2\u20ac\u2122t just for brands. 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