{"id":28382,"date":"2021-09-20T12:09:00","date_gmt":"2021-09-20T17:09:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28382"},"modified":"2021-09-29T17:16:00","modified_gmt":"2021-09-29T22:16:00","slug":"build-consulting-website-wordpress","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/","title":{"rendered":"How to Build a Consulting Website in WordPress"},"content":{"rendered":"\n<p>If you have a specialized skill, then offering consulting services is an excellent way to make big bucks.&nbsp;<\/p>\n\n\n\n<p>Companies-especially startups-often hire talented individuals on a contract basis to help inform on the most effective business processes, how to use specific software programs, and the best strategies to quickly scale a business.<\/p>\n\n\n\n<p>Consulting is a stellar way to make a living, but the first step in getting your new consulting service up and running is to build a website.<\/p>\n\n\n\n<p>This article will cover everything you need to know to build a WordPress website for your consulting business.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"wordpress_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"wordpress_hosting\">WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-consultants-need-a-website\">Why do consultants need a website?<\/h2>\n\n\n\n<p>Before diving too deep into the details of WordPress, it\u2019s important to cover why consultants need a website in the first place.<\/p>\n\n\n\n<p>While many consultants receive business via word-of-mouth and referrals, a website helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Establish credibility. <\/strong>A website acts as a reference point for prospective clients. Clients can click through to your website to read about you, check your references, learn about past results, and more.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Attract new clients<\/strong>. In the event a client doesn\u2019t have a referral for a consultant in your industry, the first place they start their research is on Google (or Bing! If they\u2019re old-school). If you don\u2019t have a website presence, you miss out on valuable customer acquisition opportunities.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gather Google reviews. <\/strong>Did you know that over 90% of people read reviews before making buying decisions? Happy clients can leave you a positive review when your website exists on Google, urging other similar clients to hire you for your consulting services.<\/li><\/ul>\n\n\n\n<p>These are some of the reasons a website should be on the top of your 'to-do'\u009d list when starting your new business.<\/p>\n\n\n\n<p>Now let\u2019s talk about what WordPress is and why it\u2019s a great fit for websites for consultants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-wordpress-and-why-should-consultants-build-on-wordpress\">What is WordPress (and why should consultants build on WordPress)?<\/h2>\n\n\n\n<p>Several website builders and content management systems are available to you, but not all of them have the same functionality and appeal to newbies.<\/p>\n\n\n\n<p>WordPress is the king of content management systems (CMS), and it\u2019s the most popular CMS globally.<\/p>\n\n\n\n<p>As of now, there are more than 64 million WordPress websites, and it\u2019s with good reason. WordPress is a live and open-source platform that is evolving for the better all of the time.<\/p>\n\n\n\n<p>In other words, the original source code is open to everyone, so anyone with coding skills can modify the code to create stellar themes and plugins.<\/p>\n\n\n\n<p>Since WordPress is open-source and extremely popular, there are several tools non-designers can use to build a beautiful website with a few clicks of a button.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at some more of the reasons WordPress is the best choice for people looking to set up a gorgeous website quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-wordpress-is-easy-to-use\">1. WordPress is easy to use<\/h3>\n\n\n\n<p>As mentioned earlier, there are over 64 million WordPress websites. There are so many WordPress websites because the platform works well, and it\u2019s highly intuitive.<\/p>\n\n\n\n<p>Even if you\u2019ve never created a website before, you\u2019ll be able to create an excellent site with WordPress. The dashboard is easy to navigate, you can install a theme, and it\u2019s easy to activate plugins to help your site function how you want it to function.<\/p>\n\n\n\n<p>To get started with WordPress, all you need to do is purchase a <a href=\"https:\/\/www.hostgator.com\/help\/article\/how-do-i-choose-which-hosting-plan-is-right-for-me\">hosting plan from HostGator<\/a>. Then, click the one-click button to install WordPress.<\/p>\n\n\n\n<p>As soon as you\u2019ve installed WordPress, you have two options for building your site.&nbsp;<\/p>\n\n\n\n<p>You can follow the step-by-step WordPress Site Builder directions to get started. The WordPress Site Builder will walk you through setting up your home page, adding a contact page, building an about page, including content, customizing the site to look pretty, and launching your site.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/K8ca6m_Q2eTeVGKxxGcgAXxG4BWGdGe7GlvoB65SJTxro4WZu-HMnHFuWpRcGqElVAsutoudA29a5HS1tIF12YXP8GJMOtZgrHNLwZCFPQkabqE89oS5PzKvUl6zl1uQdpXSHmxJ=s0\" alt=\"wordpress site builder\"\/><\/figure>\n\n\n\n<p>If you want more flexibility with WordPress and have slightly more experience, you can opt out of using the WordPress Site Builder, pick a theme, create new pages, add your menus, and create the site of your dreams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-you-don-t-need-any-design-skills-to-use-wordpress\">2. You don\u2019t need any design skills to use WordPress<\/h3>\n\n\n\n<p>Since you\u2019re a consultant and not a designer, the first concern when building your website might be that you don\u2019t want it to look like an amateur made it.<\/p>\n\n\n\n<p>It\u2019s a legitimate concern, but I have good news for you.<\/p>\n\n\n\n<p>WordPress comes with tons of free themes for consulting websites that you can install and customize. All you have to do is scroll through the list of themes, find one you like, activate it, and add your own content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-1024x503.png\" alt=\"wordpress consultant website themes\" class=\"wp-image-28388\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-1024x503.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-300x147.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-768x378.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-1536x755.png 1536w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-2048x1007.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>No coding is required.<\/p>\n\n\n\n<p>Here are some quick instructions on how to pick a free theme on WordPress.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-activate-a-wordpress-theme-for-your-consulting-website\">How to activate a WordPress theme for your consulting website<\/h4>\n\n\n\n<p>1. Log in to your WordPress dashboard.<\/p>\n\n\n\n<p>2. Find 'Appearance'\u009d on the left-hand menu.&nbsp;<\/p>\n\n\n\n<p>3. Place your cursor over 'Appearance.'\u009d You\u2019ll see a drop-down list with options. Click on 'Themes.'\u009d<\/p>\n\n\n\n<p>3. WordPress will send you to the 'Themes'\u009d page. You\u2019ll see a few themes pre-installed. If you like one of these themes, great! Activate it and get started. If not, you can search for another theme by pressing 'Add New Theme.'\u009d<\/p>\n\n\n\n<p>4. Once you\u2019ve settled on a theme, hover your cursor over the respective theme box until you see the word 'Activate.'\u009d<\/p>\n\n\n\n<p>5. Press 'Activate.'\u009d<\/p>\n\n\n\n<p>Now your new theme is activated, and you can start customizing it. Check out these <a href=\"https:\/\/www.hostgator.com\/blog\/best-free-wordpress-themes-freelancer-websites\/\">WordPress theme options<\/a> if you need help finding an excellent design for your consulting website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-wordpress-functions-with-the-help-of-pre-coded-plugins\">3. WordPress functions with the help of pre-coded plugins<\/h3>\n\n\n\n<p>Remember how WordPress is an open-source platform? This means other people can create tools for WordPress, called plugins, that add WordPress functionality.<\/p>\n\n\n\n<p>So, instead of writing code to get your website to do something, you can search for a plugin and add that pre-coded plugin to your website.<\/p>\n\n\n\n<p>For example, let\u2019s say you plan to blog a lot on your website and want to make it possible for other people to share your articles across the internet.<\/p>\n\n\n\n<p>You don\u2019t have to dig into the code of your website and add directions for social sharing. All you have to do is find a social sharing plugin, install it, activate it, and input your social handles.<\/p>\n\n\n\n<p>The plugin has the code to do the rest.<\/p>\n\n\n\n<p>Once you\u2019ve activated your plugin and filled out the social media information, you\u2019ll see social sharing buttons on your blogging page.<\/p>\n\n\n\n<p>It feels like magic.<\/p>\n\n\n\n<p>Here\u2019s how to add a WordPress plugin to your consulting website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-to-add-a-plugin-to-wordpress\">How to add a plugin to WordPress<\/h4>\n\n\n\n<p>1. Log in to your WordPress account.<\/p>\n\n\n\n<p>2. Turn your attention to the menu on the left-hand side of the dashboard.<\/p>\n\n\n\n<p>3. Find 'Plugins.'\u009d<\/p>\n\n\n\n<p>4. Hover your cursor over 'Plugins.'\u009d Finally, click on 'Add New.'\u009d<\/p>\n\n\n\n<p>5. Use the menu to browse through popular plugins or enter a keyword in the search bar to search for a relevant plugin.<\/p>\n\n\n\n<p>6. Once you\u2019ve found the plugin you want to use, click on 'Install Plugin.'\u009d<\/p>\n\n\n\n<p>7. Activate the plugin by pressing 'Activate.'\u009d<\/p>\n\n\n\n<p>8. Follow the instructions to customize your plugin.<\/p>\n\n\n\n<p>There are bunches of different kinds of plugins. It\u2019s smart to consider what you want your website to do, and then conduct a search to see what kind of plugins are available.<\/p>\n\n\n\n<p>Before you install a plugin, make sure it has many positive reviews and that it gets updated often.<\/p>\n\n\n\n<p>If you need a place to start, check out <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-freelance-consultants\/\">the best plugins for freelancers<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-your-consulting-website-with-hostgator-today\">Build your consulting website with HostGator today!<\/h2>\n\n\n\n<p>The key to a successful consulting business is making sure the clients that need you can find you. How do you do this? That\u2019s right! You build a gorgeous WordPress website with the help of excellent hosting from HostGator.<\/p>\n\n\n\n<p>Check out the <a href=\"https:\/\/www.hostgator.com\/web-hosting\">web hosting plans from HostGator<\/a> today. If you need help selecting a plan that works for you, contact us today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have a specialized skill, then offering consulting services is an excellent way to make big bucks.&nbsp; Companies-especially startups-often&#8230;<\/p>\n","protected":false},"author":242,"featured_media":28442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[151,120,121,131],"class_list":["post-28382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-freelance-business","tag-shared-hosting","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Consulting Website in WordPress - HostGator<\/title>\n<meta name=\"description\" content=\"Here&#039;s everything you need to know to build a WordPress website for your consulting business, from choosing a theme to plugins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Consulting Website in WordPress\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s everything you need to know to build a WordPress website for your consulting business, from choosing a theme to plugins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-20T17:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-29T22:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/08\/How-to-build-a-consulting-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Rowland\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Rowland\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/\"},\"author\":{\"name\":\"Casey Rowland\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/7e47fd3689186dec733a953d8b1910ac\"},\"headline\":\"How to Build a Consulting Website in WordPress\",\"datePublished\":\"2021-09-20T17:09:00+00:00\",\"dateModified\":\"2021-09-29T22:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/\"},\"wordCount\":1317,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-consulting-website-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-build-a-consulting-website.jpg\",\"keywords\":[\"Freelance Business\",\"Shared Hosting\",\"WordPress Hosting\",\"WordPress Plugins\"],\"articleSection\":[\"Startup &amp; 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