{"id":28334,"date":"2021-09-02T08:31:00","date_gmt":"2021-09-02T13:31:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28334"},"modified":"2021-08-24T12:00:39","modified_gmt":"2021-08-24T17:00:39","slug":"update-website-design-holiday-sales-season","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/update-website-design-holiday-sales-season\/","title":{"rendered":"How to Update Your Website Design for the Holiday Sales Season"},"content":{"rendered":"\n\n\n<p>It\u2019s always time to think about the winter holidays&nbsp;when&nbsp;you run an&nbsp;eCommerce&nbsp;website, because&nbsp;holiday&nbsp;traffic is&nbsp;the key to your store\u2019s growth and revenue. Consider that&nbsp;<a href=\"https:\/\/www.mastercard.com\/news\/press\/2020\/december\/mastercard-spendingpulse-u-s-retail-sales-grew-3-this-holiday-season\/\" target=\"_blank\" rel=\"noopener\">online retail sales&nbsp;grew&nbsp;by 49%<\/a>&nbsp;during the 2020&nbsp;holiday season&nbsp;compared to 2019-and&nbsp;<a href=\"https:\/\/www.emarketer.com\/content\/how-retailers-start-planning-2021-holiday-season\" target=\"_blank\" rel=\"noopener\">holiday&nbsp;eCommerce&nbsp;is forecast to jump another 11%<\/a>&nbsp;in 2021.&nbsp;<\/p>\n\n\n\n<p>Those numbers (and the $$$ they represent) make now an excellent time to plan what you want your site to look like and how you want it to work during the upcoming peak sales season, so you can get more visitors to stay, browse and buy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how to create a holiday site design plan that can guide visitors to&nbsp;your seasonal promotions, give them the information they need for a successful shopping experience and help your store rake in more revenue.&nbsp;<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"vps_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/vps-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/vps-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"vps_hosting\">VPS Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/services\/web-design\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"web_design_services\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/services\/web-design\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"web_design_services\">Web Design Services<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-effective-holiday-site-design-starts-with-smart-promotion-planning\">Effective holiday site design starts with smart promotion planning&nbsp;<\/h2>\n\n\n\n<p>You need to decide&nbsp;<strong>how&nbsp;many&nbsp;holiday sales you\u2019ll have.<\/strong>&nbsp;For example, your store could kick off the holiday shopping season (which&nbsp;pretty much starts&nbsp;in October now, btw) with an early-bird promo, then another sale during Black Friday week and a last-minute stocking-stuffer promo in mid-December.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The exact number and timing of your holiday sales depends on how your customers shop and on shipping timetables-a sale too close to Christmas might not leave enough time for orders to arrive for gifting. Whatever your plan is, put it in writing and get it on your calendar.&nbsp;&nbsp;<\/p>\n\n\n\n<p>You&#8217;ll also need to decide whether your sales will offer&nbsp;<strong>progressive discount levels<\/strong>&#8211;for example, 50% off selected items one day and then 60% off the next.&nbsp;This kind of promo requires more work and assets than a flat-rate discount, so estimate your ROI carefully before you commit.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Got your&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-gift-bundles-planning\/\">holiday promotions<\/a>&nbsp;planned?&nbsp;Awesome! That means you\u2019re ready to plan the design elements and development you\u2019ll need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-map-your-design-asset-and-development-needs\">Map your design asset and development needs&nbsp;<\/h2>\n\n\n\n<p>Once you know when your holiday promos are happening and whether the discount offers will change during the event, you can start making&nbsp;<strong>a list of all the assets you need for each sales event.<\/strong>&nbsp;You\u2019ll want different art&nbsp;and promo copy&nbsp;for each sale, to keep things fresh all season.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For sales with progressive discounts,&nbsp;<strong>plan all the art you\u2019ll need to promote those changing offers<\/strong>, like banners for 25%, 40%, and 60% off. You\u2019ll also need to plan-and allow enough time for-the&nbsp;<strong>development and testing needed to make timed offer changes<\/strong>&nbsp;happen seamlessly on your site. For example, your promo images and copy will need to change at the right times across your site, so shoppers don\u2019t get confused and so they get the discounts they expect.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>What if you\u2019re not planning any big sales?&nbsp;<\/strong>Maybe your&nbsp;product is in such high demand that you don\u2019t need to offer discounts or deals. That\u2019s great! You can still spruce up your site for the holidays to get shoppers feeling festive and&nbsp;maybe add&nbsp;some&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/what-to-do-with-email-list\/\">new subscribers to your list<\/a>. Read on for our pro tips.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-holiday-site-design-asset-checklist\">Holiday site design asset checklist&nbsp;<\/h2>\n\n\n\n<p>Decorating your site for the holidays can be fun for you and your customers. Just remember that all the seasonal changes you make to your site need to support your sales goals. Here\u2019s our rundown of the top things to keep in mind as you design holiday elements for your website.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-keep-your-core-branding-consistent\">1. Keep your core branding consistent&nbsp;<\/h3>\n\n\n\n<p>Simple changes like holiday-themed images and a bow or string of holiday lights on your logo are a good way to add festive touches that enhance your brand. However, don\u2019t change brand elements like your site fonts, the style of your photography or the overall design of your logo. You want busy shoppers to know they\u2019re in the right place when they come to your site.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-your-holiday-art-and-copy-as-inclusive-as-possible\">2. Make your holiday art and copy as inclusive as possible&nbsp;<\/h3>\n\n\n\n<p>It\u2019s true year-round that the more inclusive your photos, illustrations and copy, the more customers your site design will appeal to. Of course, if your store specializes in gifts and d\u00c3\u00a9cor for a particular fall\/winter holiday-Christmas, Hanukkah, Diwali, Yule or something else-being specific is the way to go.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-offer-visitors-something-cool-as-soon-as-they-arrive\">3. Offer visitors something cool as soon as they arrive&nbsp;<\/h3>\n\n\n\n<p>Get visitors excited about shopping when they come to your homepage. If your store sells one item, make it the homepage hero image and embellish the page with holiday touches. If your store sells&nbsp;lots of&nbsp;products, focus the homepage on your&nbsp;promos&nbsp;to encourage shoppers to explore.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-give-holiday-visitors-a-reason-to-join-your-email-list\">4. Give holiday visitors a reason to join your email list&nbsp;<\/h3>\n\n\n\n<p>Deck your opt-in box with a bough of holly and offer new&nbsp;email list members&nbsp;a discount code they can use at checkout.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-build-shipping-deadline-info-into-your-holiday-design\">5. Build shipping deadline info into your holiday design&nbsp;<\/h3>\n\n\n\n<p>Will your customers\u2019 purchases arrive in time? Let them know by including&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-shipping-guide\/\">holiday shipping and delivery info<\/a>&nbsp;near the Add to Cart button. You can also add a banner that encourages shoppers to order by your cutoff date to get their items by Christmas.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-revamp-your-checkout-and-payment-methods\">6. Revamp your checkout and payment methods&nbsp;<\/h3>\n\n\n\n<p>Make your checkout process as easy as possible so more shoppers will follow through. Consider adding new payment methods, especially <a href=\"https:\/\/www.hostgator.com\/blog\/online-stores-digital-wallets\/\">digital wallets<\/a>, so customers don\u2019t have to key in card numbers to buy from you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-make-sure-your-hosting-plan-can-support-your-holiday-traffic\">7. Make sure your hosting plan can support your holiday traffic&nbsp;<\/h3>\n\n\n\n<p>Lots of&nbsp;holiday shoppers on your site is nice. Site crashes are naughty. If you think your holiday site traffic will exceed your hosting plan\u2019s limits, now\u2019s the time to&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/prepare-website-holiday-traffic-upgrade-hosting\/\">upgrade&nbsp;to a hosting plan that gives you more resources<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-monitor-your-holiday-site-metrics\">8. Monitor your holiday site metrics&nbsp;<\/h3>\n\n\n\n<p>Once your holiday changes are live, <a href=\"https:\/\/www.hostgator.com\/blog\/holiday-post-mortem-online-stores\/\">keep an eye on your site metrics<\/a>. Are your changes encouraging shoppers to spend more time on your site or add more items to their cart? How are those email list signups going? Are your visitors completing checkout?&nbsp;<\/p>\n\n\n\n<p>Make a note of which design elements work-you can use them again next holiday season. Things that aren\u2019t working, you can fix as soon as possible.&nbsp;&nbsp;<\/p>\n\n\n\n<p>After you\u2019ve gone through this list and checked it twice, your site design plan should be ready for holiday shoppers. Need more powerful web hosting for the holiday shopping season and beyond? Check out our&nbsp;<a href=\"https:\/\/www.hostgator.com\/web-hosting\">shared hosting plans<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s always time to think about the winter holidays&nbsp;when&nbsp;you run an&nbsp;eCommerce&nbsp;website, because&nbsp;holiday&nbsp;traffic is&nbsp;the key to your store\u2019s growth and revenue&#8230;.<\/p>\n","protected":false},"author":227,"featured_media":28384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[125,127,133],"class_list":["post-28334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-vps-hosting","tag-web-design-services","tag-wordpress-design-themes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Update Your Website 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