{"id":28078,"date":"2021-07-15T08:20:00","date_gmt":"2021-07-15T13:20:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=28078"},"modified":"2021-07-14T11:27:13","modified_gmt":"2021-07-14T16:27:13","slug":"sales-funnels-explained","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/sales-funnels-explained\/","title":{"rendered":"Building a Website Sales Funnel That Converts [Your How-To Guide]"},"content":{"rendered":"\n\n\n<p>'Sales funnel'\u009d is a simple way to describe how customers move from getting to know you to buying from you. There are different stages in the sales funnel, and your website needs to address all of them to guide customers through and make more sales.&nbsp;<\/p>\n\n\n\n<p>The sales funnel is really a sales colander, because customers that aren\u2019t a good match for your offers will drop out along the way. Whatever kitchen tool you use to describe it, it\u2019s all about your ideal customers. Your website needs to meet the needs of <a href=\"https:\/\/www.hostgator.com\/blog\/ultimate-guide-building-using-personas\/\">your customer personas<\/a> at every stage, so they\u2019ll stick around and keep moving toward the sale.&nbsp;<\/p>\n\n\n\n<p>If you Google 'sales funnel'\u009d you\u2019ll find lots of opinions about the number of stages. Let\u2019s keep things simple and focus on the three general ones:&nbsp;<\/p>\n\n\n\n<p><strong>1. Awareness.<\/strong> Also known as 'the top of the funnel,'\u009d this is where customers first find your business. Maybe they\u2019re searching for something, saw one of your social posts, or a friend recommended you.&nbsp;<\/p>\n\n\n\n<p><strong>2. Consideration.<\/strong> In the 'middle of the funnel'\u009d they\u2019re taking a look at what you have to offer and deciding if you\u2019re the business they want to get it from. After consideration, they move on to the final stage.&nbsp;<\/p>\n\n\n\n<p><strong>3. Decision.<\/strong> Will they buy from you, fill out your lead gen form, or look elsewhere for what they need?&nbsp;<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/dedicated-server\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"dedicated_servers\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/dedicated-hosting.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/dedicated-server\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"dedicated_servers\">Dedicated Servers<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-sales-funnel-with-your-website\">How to create a sales funnel with your website<\/h2>\n\n\n\n<p>For each sales funnel stage, you\u2019ll need to ask some questions, do some work and test your results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-awareness-stage\">The awareness stage<\/h3>\n\n\n\n<p>Here at the top of the funnel, your website content should help you get in front of customers searching for what you offer. <strong>This stage is where good SEO pays off<\/strong>.<\/p>\n\n\n\n<p>For example, here\u2019s Page 1 of Google search results from 'graduation bouquet Austin.'\u009d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/uFJyyMwBwW9l527CNtaW5f1yzGr8RbklTfPLlwv_8sCV7E7ktFbR5lUwdlhg-IvQ40mJHPi4Sm8RrtX6lipggs-jO0zEpKjJ32UjQPrAqCBrbsF0wA8KhQO9tYB_quJWk-IJ9hY\" alt=\"page 1 of google search results for graduation bouquet austin shows lots of ads targeting the awareness stage of a sales funnel\"\/><\/figure>\n\n\n\n<p>The sites here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>used the right keywords to rank well in organic results<\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/keyword-bidding-100-google-ads-budget\/\">selected the right keywords<\/a> for their Google Ads campaign<\/li><li>optimized their Google My Business profile and\/or&nbsp;<\/li><li>optimized their images and product feeds for Shopping results<\/li><\/ul>\n\n\n\n<p>Have you taken all these steps for your website? If not, consider this your first set of sales funnel tasks. If you have but you\u2019re not getting the results you want, it\u2019s time to:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Review your site analytics and Google Keyword Planner to see if you need to adjust your keywords and audience targeting.&nbsp;<\/li><li>Review and optimize your site SEO with tools like Yoast and All In One Schema Rich Snippets.&nbsp;<\/li><li>Track the results of your changes in your analytics dashboard and keep fine-tuning. If you need to <a href=\"https:\/\/www.hostgator.com\/services\/seo\">up your site\u2019s SEO game, we can help<\/a>.<\/li><\/ol>\n\n\n\n<p>Your ideal customer finds you via search and clicks over to your website. Now they\u2019re in the next stage of your sales funnel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-consideration-stage\">The consideration stage<\/h3>\n\n\n\n<p>You need to <strong>show visitors exactly what they\u2019re looking for right away<\/strong> or <a href=\"https:\/\/www.searchenginejournal.com\/website-bounce-rate\/332439\/\">they\u2019ll probably bounce<\/a>. That may sound harsh, but 52% of customers always expect personalized offers from businesses, according to 2020 Salesforce State of the Connected Customer data-and that number keeps rising year over year.&nbsp;<\/p>\n\n\n\n<p>Take them straight to the product or category they searched for. Easy, right? Not always. One of the 'graduation bouquet Austin'\u009d results above led to a page with more individual balloon options than prearranged bouquets above the fold.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/3msexLOltjq23ugrZzYQKlk5JviKvnej_o7JKNMbk6phK7RToNlOK-rKIcBpimnOpd1EfqYJAXgBD2-8Vg3zAXG9z4vMscTw60Fnj-pubehTjWc2R9SHc8M8rfzNxrelO23TkW4\" alt=\"image of a florist website with balloons and flowers\"\/><\/figure>\n\n\n\n<p>Another link led to a page that felt more relevant, with graduation copy and bouquets sorted by popularity.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/UlwY4Bjgfn1nOW8CBTTDHMbYpQjRAueIyblUz-wR4Jbr-AG5wsnBxzxa-lmPFGU_9tTuZ9TKBEr6hQ_h_n6XuymCuAxp3cF_UQZX9O-uCyA0fThNoN0TnxxAFYfr-rE7GXqTacU\" alt=\"image from a florist website with bouquets\"\/><\/figure>\n\n\n\n<p>Showing visitors that you have what they want is critical. To make sure your site does this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Include page titles and copy that explain the product and\/or category so visitors know right away they\u2019re in the right place.<\/li><li>Audit your site to make sure all your products are in the correct categories.<\/li><li>Make sure your product pages and category pages display the most relevant info first.<\/li><\/ul>\n\n\n\n<p><strong>Your site also needs to show customers why they should buy from you<\/strong> instead of someone else. Convenience is key here. The intrepid surveyors at Salesforce found that for 80% of customers, the experience a company provides matters as much as what they sell. So,<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Display <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-create-shipping-guidelines-for-your-online-business-in-5-steps\/\">your shipping and return policies<\/a> clearly (and briefly) on every page.<\/li><li>Include customer reviews on product pages.&nbsp;<\/li><li>Add customer support chat-bot or live. Salesforce found that 83% of customers 'expect to engage with someone immediately'\u009d when they contact a business. Chat is the most cost-effective way to provide a real-time response.&nbsp;<\/li><\/ul>\n\n\n\n<p>Let\u2019s say that your customer wants to order a new laptop but they\u2019re not sure what features to choose. Chat can help them figure it out:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/q_Ia4kZZ956beeIcTUVa2n9bJWqM8QweD1GcYaGcGCbZyVSLGNHTVC6Vl7GJ4EXQhntBUPwNkVMfaRX9CuAg3yEV-i-r9S2OvYRkU9F1PYw56cibYCqfzqzZhJLgKz7I_FJlv_Y\" alt=\"live chat on ecommerce site helps visitors find a product with the features they're looking for\"\/><\/figure>\n\n\n\n<p>Everything in the consideration stage adds up to your value proposition. If your customer decides it works for them, they\u2019ll move further along in the funnel and act.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-action-stage\">The action stage<\/h3>\n\n\n\n<p>At the bottom of the funnel, your customers will do something:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Buy from you (yay!)<\/li><li>Request a sales call (yay!)<\/li><li>Or leave because this last part is too hard (boo!)<\/li><\/ul>\n\n\n\n<p>To avoid that last outcome, your website needs two things:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Clear calls to action.<\/strong> Your 'checkout'\u009d or 'request a demo'\u009d buttons need to be big, easy to find and tempting to click. We\u2019ve got a whole post to help you <a href=\"https:\/\/www.hostgator.com\/blog\/content-marketing-101-call-action\/\">create calls to action that work<\/a>.<\/li><li><strong>An easy checkout or contact request process<\/strong>. The keyword here is <strong>easy<\/strong>-as close as you can get to a one-click experience. So,<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t make customers create an account to buy from you.<\/strong> Gah. Who has time? Offer guest checkout, like this retailer:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/cEjaFn-DrzTTdSLzy_T8pJCypRaUpWT4-swZBRz268bxFKTDHyPMEpRuWLvhoR_LArVdx41Uoo7u96FEfd4yqXyae-rIED9f_fY9cMsX44GxYy0I2r1bJsTl78quAK69Ms3a4Bw\" alt=\"guest checkout reduces friction in decision stage of sales funnel\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t ask your customers to share their life story at checkout.<\/strong> Get only the info you need to process their payment, send them shipping updates and avoid getting defrauded-and get as much of that info from their digital wallet as possible. Which brings us to'\u00a6<\/li><li><strong>Give customers at least one friction-free payment option<\/strong> that doesn\u2019t require them to get up and go find their credit card. That would be <a href=\"https:\/\/www.hostgator.com\/blog\/online-stores-digital-wallets\/\">a digital wallet<\/a>, which can also give you their shipping address and contact info. Easy peasy.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5c2jRzAWE6HW_ZDaIgLnpm8KQwrBB9El32CBqx4hE7xeP9lpXBfvgKGWUwCDpoFtJDZ045MrVkFTdtgJSLeN3fKNcJlmkNho304ErowqzVgRfepThTaHiX9hcohG8OKngYjA484\" alt=\"include digital wallet options at checkout to reduce friction\"\/><\/figure>\n\n\n\n<p>For example, this retailer will let you checkout or just tap into your PayPal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-turning-the-funnel-into-a-loop\">Turning the funnel into a loop<\/h3>\n\n\n\n<p>It\u2019s not a perfect analogy, but you want customers who go through the funnel to loop back and buy from you again. To do that, follow each sale with&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Order&nbsp; confirmation and package tracking<\/li><li>Review or survey invitations<\/li><li>Easy post-purchase support<\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/what-are-email-drip-campaigns\/\">Drip campaigns<\/a> and social\/search retargeting with more customized offers based on their purchase or action<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-your-site-metrics-to-keep-your-sales-funnel-s-working-right\">Use your site metrics to keep your sales funnel(s) working right<\/h2>\n\n\n\n<p>Now that you know what belongs in your sales funnel, how will you manage it? What if you add more sales funnels to reach different customer segments?&nbsp;<\/p>\n\n\n\n<p>The simplest way is to use Google Analytics to set up, test, and monitor your sales funnels and adjust so you can make more sales or get more leads and grow your business. <\/p>\n\n\n\n<p>Ready to get started? Follow our <a href=\"https:\/\/www.hostgator.com\/blog\/setup-sales-funnels-in-google-analytics\/\">step-by-step guide to setting up sales funnels in Google Analytics<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Sales funnel&#8217;\u009d is a simple way to describe how customers move from getting to know you to buying from you&#8230;.<\/p>\n","protected":false},"author":242,"featured_media":28215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[54,141,104,137,120],"class_list":["post-28078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-dedicated-servers","tag-ecommerce","tag-featured","tag-hostgator-web-pros","tag-shared-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building a Website Sales Funnel That Converts [Your How-To Guide] - HostGator<\/title>\n<meta name=\"description\" content=\"Want to earn more money from your website? 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