{"id":27957,"date":"2021-05-28T08:24:00","date_gmt":"2021-05-28T13:24:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27957"},"modified":"2026-01-20T07:08:24","modified_gmt":"2026-01-20T13:08:24","slug":"sms-marketing-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/sms-marketing-ecommerce-business\/","title":{"rendered":"Are You Doing SMS Marketing for Your eCommerce Business Yet? Here&#8217;s How (And Why) to Get Started"},"content":{"rendered":"\n<p>Want to get more customer engagement with your store, faster? The solution is cheap, simple, and probably in your customers\u2019 hands right now.<\/p>\n\n\n\n<p>SMS marketing (aka 'texting promos to your customers'\u009d) doesn\u2019t get as much love as email marketing, but it should. That\u2019s because while <a href=\"https:\/\/www.hostgator.com\/blog\/email-marketing-ecommerce-guide\/\">email marketing can be super effective<\/a> for eCommerce, email doesn\u2019t have the immediacy of text.&nbsp;<\/p>\n\n\n\n<p>We\u2019re not saying SMS is better than email. What we\u2019re saying is that SMS fills a different niche in the marketing ecosystem. If your marketing program includes email but not SMS, it\u2019s like a savannah with lions (bigger and slower but bring in some major hauls) but no cheetahs. You want cheetahs, too, right?<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/giphy.com\/embed\/l46C8pSaCzoiZVXAk\" width=\"480\" height=\"299\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe><p><a href=\"https:\/\/giphy.com\/gifs\/planckendael-l46C8pSaCzoiZVXAk\">via GIPHY<\/a><\/p>\n\n\n\n<p>Texts, like cheetahs, get things done fast. More than 90% of text messages get read within five minutes after they arrive, according to text platform SlickText. Emails have an average open rate of about 20%, and they\u2019re usually not opened as soon.&nbsp;<\/p>\n\n\n\n<p>So, with text marketing, more customers see your messages as soon as you send them. That creates more opportunities to get your customers\u2019 attention and get them to buy from you again.<\/p>\n\n\n\n<p>Now that we\u2019ve covered why SMS marketing is important, and maybe got 'Circle of Life'\u009d stuck in your head, let\u2019s give our cheetah metaphor a well-earned rest and explore'\u00a6<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/website-builder\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"website_builder\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"website_builder\">Website Builder<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-cool-things-your-ecommerce-store-can-do-with-sms-marketing\">5 Cool Things Your eCommerce Store Can Do with SMS Marketing<\/h2>\n\n\n\n<p>It\u2019s a good idea to vary the kinds of texts you send your customers, so they don\u2019t get bored or tune them out.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-announce-product-drops-and-flash-sales\">1. Announce product drops and flash sales. <\/h3>\n\n\n\n<p>Got a hot product that sells out fast-or one you\u2019d like to sell out faster? Text your customers. The average smartphone user <a href=\"https:\/\/www.inc.com\/john-brandon\/these-updated-stats-about-how-often-we-use-our-phones-will-humble-you.html\" target=\"_blank\" rel=\"noopener\">checks their phone about 150 times per day<\/a>, so odds are you\u2019ll get some eyes on your big news right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-let-text-subscribers-be-the-first-to-know-about-new-products-and-services\">2. Let text subscribers be the first to know about new products and services. <\/h3>\n\n\n\n<p>'Insider information'\u009d can motivate people to sign up for your texts. Getting first pick of your new stuff can keep them on your list.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-update-customers-on-theirs-order-and-deliveries\">3. Update customers on theirs order and deliveries. <\/h3>\n\n\n\n<p>You know what\u2019s a hassle? Spelunking through your email inbox to <a href=\"https:\/\/www.hostgator.com\/blog\/order-tracking-tools-for-ecommerce-websites\/\">see if your orders are confirmed<\/a>, if your stuff has shipped, and when it\u2019s going to arrive.&nbsp;<\/p>\n\n\n\n<p>You know what\u2019s easy? Getting texts about those things. Easier updates = happier customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-deliver-real-time-customer-service\">4. Deliver real-time customer service. <\/h3>\n\n\n\n<p>When customers have questions, they want answers right away. If they have to wait for your customer service team to email them back-or worse, if they have to wait on hold-they\u2019re likely to go shop somewhere else instead. Help them out fast over text and keep them loyal. Instant messaging now plays a role in many professional workflows where timing matters. It helps teams reduce delays and keep engagement high. <a href=\"https:\/\/clerk.chat\/industries\/recruitment\/\">Texting software for recruiters<\/a> illustrates how this communication style is used beyond eCommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-re-engage-customers-who-havena-t-visited-your-store-or-opened-your-emails-in-a-while\">5. Re-engage customers who haven\u2019t visited your store or opened your emails in a while. <\/h3>\n\n\n\n<p>Remind them of what\u2019s awesome about your store with some <a href=\"https:\/\/www.hostgator.com\/blog\/ways-personalize-online-store\/\">personalized product recommendations<\/a>, exclusive coupon codes or a birthday bonus.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-finding-sms-marketing-tools-nbsp-for-ecommerce\">Finding SMS marketing tools&nbsp;for eCommerce<\/h2>\n\n\n\n<p>Look for an SMS marketing platform that\u2019s compatible with your eCommerce platform or website. Then make sure you understand the provider\u2019s plans, pricing and where they operate. <\/p>\n\n\n\n<p>For example, some SMS marketing software plans charge by the text, others charge a base monthly rate, and some are free up to a certain number of texts per month. Some work only in North America or the EU, others work worldwide. Read the fine print, do the math, thank yourself later.<\/p>\n\n\n\n<p>Not sure where to start your search? Review sites like Capterra and G2 have roundups of the best-rated SMS software options, and many of the platforms offer free trials or demos so you can see how they work for your store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sms-marketing-best-practices-nbsp-for-ecommerce\">SMS marketing best practices&nbsp;for eCommerce<\/h2>\n\n\n\n<p>When you\u2019re ready to start, make sure you\u2019re following the rules-both the unspoken social rules about texting and the legal rules about data privacy and opting out.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Give customers a reason to sign up.<\/strong> A promo code, an exclusive offer, or a preview of new merch can encourage people to sign up.<\/li>\n\n\n\n<li><strong>Make it easy to sign up and to leave.<\/strong> Your software will let you set a keyword as your opt-in phrase-what people text to join your list-and an opt-out phrase or word to stop getting texts from your store.&nbsp;A simple &#8220;STOP&#8221; is a popular one.<\/li>\n\n\n\n<li><strong>Write your autoreply to new subscribers.<\/strong> It should include:\n<ul class=\"wp-block-list\">\n<li>your opt-in offer<\/li>\n\n\n\n<li>a compliance statement to keep you on the right side of GDPR, CCPA and any other applicable data laws<\/li>\n\n\n\n<li>instructions on how to opt out&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Promote your text list<\/strong>-on your site, in your customer emails, and on your social media.&nbsp;<\/li>\n\n\n\n<li><strong>Don\u2019t overtext.<\/strong> A few texts per month is plenty. Remember, every text needs to offer your customers something useful   either an update on an order or a deal.&nbsp;<\/li>\n\n\n\n<li><strong>Track your results.<\/strong> Stick with the promo texts that generate good results and drop the ones that seem to drive up unsubscribes. Over time, you can grow your SMS marketing program into a reliable way to drive conversions and repeat visits to your store.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Ready to start your eCommerce business? Start today with one of our <a href=\"https:\/\/www.hostgator.com\/website-builder\">Gator Website Builder plans<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to get more customer engagement with your store, faster? The solution is cheap, simple, and probably in your customers\u2019&#8230;<\/p>\n","protected":false},"author":237,"featured_media":27970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[141,120,122],"class_list":["post-27957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-ecommerce","tag-shared-hosting","tag-website-builder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Doing SMS Marketing for Your eCommerce Business Yet? Here&#039;s How (And Why) to Get Started - HostGator<\/title>\n<meta name=\"description\" content=\"Want to get more customers for your store, faster? SMS marketing is essential for eCommerce. 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