You might like…<\/h4>![\"\"](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png\")
<\/a><\/span>Website Builder<\/a><\/li>![\"\"](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/wp-hosting-150x150.png\")
<\/a><\/span>WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n1. Automate simple questions for faster service<\/h2>\n\n\n\n
Today\u2019s customers are always in a rush to do something. Whether that\u2019s picking up the kids from soccer practice or attending back-to-back Zoom calls, your consumers don\u2019t have a lot of time to spare. As a result, they demand faster service throughout the purchasing process. <\/p>\n\n\n\n
To compete with the big brands, your small business must find a solution to meet your customers\u2019 needs. One convenient option is to add live chat automation<\/a> to your website. 8 in 10 customers prefer live chat because their questions are answered instantly.<\/p>\n\n\n\n24 Hour Tees<\/a>, an online custom apparel shop, uses live chat automation as a support channel to provide quicker service to their customers. The brand automates answers to simple questions to speed up the shopping experience. So, customers don\u2019t have to waste time making a phone call or sending an email.<\/p>\n\n\n\n![\"example](\"https:\/\/lh4.googleusercontent.com\/icako09kFJiG6eLcUhduc0BluggB7DePwX3b9Li_2Va0IhIH31AupvBbxcxKhxpHp1SoFqjo_Wdf-qBuW8Hb66y_Owe76385pm-OiODHLIbwTeJUp_auX-TZVGB1TZI9I276lSk\")
<\/figure>\n\n\n\nLive chat also frees up your customer support team from answering repetitive questions from multiple customers. Now, your team can focus on more pressing matters and let automation handle the rest.<\/p>\n\n\n\n
2. Serve customers using multiple channels<\/h2>\n\n\n\n
No one customer is alike. With a wide variety of backgrounds, your customers come to your brand with their specific desires and challenges. So, it makes sense to tailor a shopping experience that matches their needs. <\/p>\n\n\n\n
Start by adding multiple support channels to serve your customers. Can Ozdoruk<\/a>, vice president of marketing at Netomi, explains: <\/p>\n\n\n\n'Customers want choice for the channels on which they receive support. They also want a choice about when they are able to get problems resolved…Providing quick, convenient support experiences on the channels your customers prefer is key to great support.'\u009d<\/p>\n\n\n\n
Not every customer will have the time to pick the phone to talk to a support rep. So, what other options can you offer? <\/em>Your brand can provide live chat support for visitors who need answers to product questions. Or you can set up an email address dedicated to answering support inquiries within 48 hours. You can also use social media as a customer support channel<\/a>.<\/p>\n\n\n\nLet\u2019s take a look at outdoor gear retailer REI<\/a>. On their website, the brand provides three different customer support options.<\/p>\n\n\n\n![\"multiple](\"https:\/\/lh4.googleusercontent.com\/47mJInWPAcKunHBGWi9a_xUOWL8V5QdWOFNAX8BK-CpLPZTNUyOMzUYU7wlvugEPuFncB0IBsOm51g7M9dh2BS6lZScbwQskKR485E-UDTho9_wXMJ8QVbAwwqhEWqjbbef79iA\")
<\/figure>\n\n\n\nREI customers can talk to a rep via phone or live chat Monday-Sunday. But if customers need immediate help, they can find answers in their Help Center, a knowledge base with topics ranging from shipping to returns.<\/p>\n\n\n\n
3. Get involved in social causes<\/h2>\n\n\n\n
Business is more than just selling products and services to your customers. Your loyal following is also interested in how you give back to the community. They want your brand to stay active in social causes.<\/p>\n\n\n\n
Research uncovers that 86% of consumers<\/a> want companies to take a stand on social issues. Also, a majority (64%) of those customers say they are '\u02dcvery likely\u2019 to purchase a product based on the company’s commitment to social issues. Wow, you can make more money by doing good!<\/p>\n\n\n\nBen & Jerry\u2019s leads the way when advocating for social change. The brand believes its business has a responsibility and a unique opportunity to be a powerful lever of change in the world. Right now, the ice cream maker\u2019s current focus is criminal justice reform, which is boldly mentioned in the tweet below.<\/p>\n\n\n\n![\"tweet](\"https:\/\/lh4.googleusercontent.com\/P3WaL6YKT8haVyuBlDsT9Fw1KrPnsDdy4fstoVO3ayLc7bwHdpzdMMthGewxo7__a8r3u6RnUKV9STzfSqBgF0R5sok_p2idHJ-mMT14uRVmqQ68s0JjtyOJs_hCZr5Ki0C7X2A\")
<\/figure>\n\n\n\nYour small business can take similar steps to advance change in your community. It doesn\u2019t have to be a grand gesture. Think about immediate actions you can do today.<\/p>\n\n\n\n
4. Send your customers free swag<\/h2>\n\n\n\n
Did someone say free? <\/em>Yes, it\u2019s the keyword that stops your customers in their tracks. Combined with the word swag, you\u2019ll turn heads and get shoppers\u2019 attention. Free swag is one of the tried-and-true ways to show customers you care. <\/p>\n\n\n\nWhether it\u2019s stickers or reusable water bottles, giving away free branded gear can put a smile on a customer\u2019s face. Plus, it\u2019s a strategic marketing move to increase brand awareness. <\/p>\n\n\n\n
'Delighting users can be a growth marketing strategy. If you don\u2019t have the resources to send tons of swag, things like personalized videos, handwritten notes, or even a kind email can go a long way,'\u009d writes Grace Windheim & Meg Enthoven<\/a>, former marketing interns at Kapwing.<\/p>\n\n\n\n
<\/a><\/span>Website Builder<\/a><\/li><\/a><\/span>WordPress Hosting<\/a><\/li><\/ul><\/div>\n\n\n1. Automate simple questions for faster service<\/h2>\n\n\n\n
Today\u2019s customers are always in a rush to do something. Whether that\u2019s picking up the kids from soccer practice or attending back-to-back Zoom calls, your consumers don\u2019t have a lot of time to spare. As a result, they demand faster service throughout the purchasing process. <\/p>\n\n\n\n
To compete with the big brands, your small business must find a solution to meet your customers\u2019 needs. One convenient option is to add live chat automation<\/a> to your website. 8 in 10 customers prefer live chat because their questions are answered instantly.<\/p>\n\n\n\n 24 Hour Tees<\/a>, an online custom apparel shop, uses live chat automation as a support channel to provide quicker service to their customers. The brand automates answers to simple questions to speed up the shopping experience. So, customers don\u2019t have to waste time making a phone call or sending an email.<\/p>\n\n\n\n Live chat also frees up your customer support team from answering repetitive questions from multiple customers. Now, your team can focus on more pressing matters and let automation handle the rest.<\/p>\n\n\n\n No one customer is alike. With a wide variety of backgrounds, your customers come to your brand with their specific desires and challenges. So, it makes sense to tailor a shopping experience that matches their needs. <\/p>\n\n\n\n Start by adding multiple support channels to serve your customers. Can Ozdoruk<\/a>, vice president of marketing at Netomi, explains: <\/p>\n\n\n\n 'Customers want choice for the channels on which they receive support. They also want a choice about when they are able to get problems resolved…Providing quick, convenient support experiences on the channels your customers prefer is key to great support.'\u009d<\/p>\n\n\n\n Not every customer will have the time to pick the phone to talk to a support rep. So, what other options can you offer? <\/em>Your brand can provide live chat support for visitors who need answers to product questions. Or you can set up an email address dedicated to answering support inquiries within 48 hours. You can also use social media as a customer support channel<\/a>.<\/p>\n\n\n\n Let\u2019s take a look at outdoor gear retailer REI<\/a>. On their website, the brand provides three different customer support options.<\/p>\n\n\n\n REI customers can talk to a rep via phone or live chat Monday-Sunday. But if customers need immediate help, they can find answers in their Help Center, a knowledge base with topics ranging from shipping to returns.<\/p>\n\n\n\n Business is more than just selling products and services to your customers. Your loyal following is also interested in how you give back to the community. They want your brand to stay active in social causes.<\/p>\n\n\n\n Research uncovers that 86% of consumers<\/a> want companies to take a stand on social issues. Also, a majority (64%) of those customers say they are '\u02dcvery likely\u2019 to purchase a product based on the company’s commitment to social issues. Wow, you can make more money by doing good!<\/p>\n\n\n\n Ben & Jerry\u2019s leads the way when advocating for social change. The brand believes its business has a responsibility and a unique opportunity to be a powerful lever of change in the world. Right now, the ice cream maker\u2019s current focus is criminal justice reform, which is boldly mentioned in the tweet below.<\/p>\n\n\n\n Your small business can take similar steps to advance change in your community. It doesn\u2019t have to be a grand gesture. Think about immediate actions you can do today.<\/p>\n\n\n\n Did someone say free? <\/em>Yes, it\u2019s the keyword that stops your customers in their tracks. Combined with the word swag, you\u2019ll turn heads and get shoppers\u2019 attention. Free swag is one of the tried-and-true ways to show customers you care. <\/p>\n\n\n\n Whether it\u2019s stickers or reusable water bottles, giving away free branded gear can put a smile on a customer\u2019s face. Plus, it\u2019s a strategic marketing move to increase brand awareness. <\/p>\n\n\n\n 'Delighting users can be a growth marketing strategy. If you don\u2019t have the resources to send tons of swag, things like personalized videos, handwritten notes, or even a kind email can go a long way,'\u009d writes Grace Windheim & Meg Enthoven<\/a>, former marketing interns at Kapwing.<\/p>\n\n\n\n2. Serve customers using multiple channels<\/h2>\n\n\n\n
3. Get involved in social causes<\/h2>\n\n\n\n
4. Send your customers free swag<\/h2>\n\n\n\n
![\"tweet](\"https:\/\/lh4.googleusercontent.com\/vBIM8RjrSAUsL6bgtB2cuOs43FdXXski34kebhm1z3Fs0afJYb-l--9JMF57_wrmBl27IztNJWKD7hcVneu75HH5WWanc-qgDKl6BE0_T1R-aEfvcFGC2QT6zn3L8YQhA501w2g\")
<\/figure>\n\n\n\n![\"instagram](\"https:\/\/lh4.googleusercontent.com\/JevPZZHwD5f3IqOhvxixsTI4LoNoaPo5XbptC7A8FpNDV1NYHPsEMcNmoYFiFQN-Dkdp6xXKwt8Eul1LNk9Xv0evL3LxrkrPSXTy8eq-fP6uNDuFQu4i0xtMBMJH3TRd2JSPF90\")
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