{"id":27857,"date":"2021-04-27T12:33:54","date_gmt":"2021-04-27T17:33:54","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27857"},"modified":"2021-04-27T12:36:52","modified_gmt":"2021-04-27T17:36:52","slug":"build-brand-voice-with-memes","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/","title":{"rendered":"Build Your Brand Voice With Memes: 9 Tips to Do It Right"},"content":{"rendered":"\n<p><em>This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts here at HostGator. Our Product Managers, Linux Administrators, Marketers, and Tech Support engineers share their best tips for getting the most out of your website.&nbsp;<\/em><\/p>\n\n\n\n<p>Want to build a stronger connection with your customers on social media, lighten up the workday and get paid to look at memes? If you\u2019re saying, 'sign me up,'\u009d then creating memes for your brand is something you may want to explore.&nbsp;<\/p>\n\n\n\n<p>Meme humor is a great way to connect to the funny bone of your followers, get them to share your content, and get them to keep coming back. Also, memes are popular with all kinds of demographics.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/u_NSuGGMuWduAAfgwhkDJrW9UQM22LrqHa52F-dT-_0G9_RZUjHsLlIq5LMhP5EpK_DKpEt45Wb1m7TFfjU8YFhoAHz5ciUnhFx4yGxH74owwAQCtqP9nwJXPx_nY-YIUU-IJvu-\" alt=\"graph showing impact of coronavirus on meme consumption by age, generation, and country\"\/><\/figure>\n\n\n\n<p>Ready to give memes a try? Here are a few tips we\u2019ve picked up building our meme marketing program that you can use to create yours.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-decide-if-memes-are-a-good-fit-for-your-brand\">1. Decide if memes are a good fit for your brand<\/h2>\n\n\n\n<p>It depends on what your customers want and how you already talk to them. If your brand and your customers are relaxed and you\u2019re in an industry like web hosting where humor is OK, then give it a try.&nbsp;<\/p>\n\n\n\n<p>On the other hand, if you\u2019re something more serious or expensive, memes could undermine your brand image and turn off your customers. For example, memes are not going to work for a real estate law firm, heart surgeons or Gucci.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/website-builder\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"website_builder\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"website_builder\">Website Builder<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-keep-up-with-the-meme-economy\">2. Keep up with the meme economy<\/h2>\n\n\n\n<p>To build a meme marketing program that works, you have to understand what memes are trending, which memes are played out, and what might be primed for resurgence. (We haven&#8217;t seen <a href=\"https:\/\/knowyourmeme.com\/editorials\/interviews\/the-story-of-ridiculously-photogenic-guy-as-told-by-the-man-himself-zeddie-little\" target=\"_blank\" rel=\"noopener noreferrer\">Ridiculously Photogenic Guy<\/a> in a few years, just sayin.\u2019)&nbsp;<\/p>\n\n\n\n<p>Sometimes, a meme gets so popular, so fast, and is such a good fit for your brand that you need to throw out your carefully crafted posting schedule to get in on the meme before it burns out. Bernie Sanders in the chair is a good example.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.facebook.com\/HostGator\/\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/XCl7Pr8jqNZAhB5HkaHg-cBBqzqgSCP5IYcu7m67fZgdlYw-DSzGCWIgHT79CxC5NP_oW9T3ZCY89iYtnpGioGxxf0x8pIB4dc-4zAHs23IoMOTzUzjVJ8-9jLgAOjew2NsDye69\" alt=\"HostGator Bernie Sanders chair meme\"\/><\/a><\/figure>\n\n\n\n<p>We knew we wanted to do something with the meme before it got played out, so it would have an impact and not feel late to the party.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-focus-on-your-brand\">3. Focus on your brand<\/h2>\n\n\n\n<p>There are going to be times when you know you could make a meme that\u2019s 10 times funnier than the meme you\u2019re working on, but it wouldn\u2019t be right for the brand.&nbsp;<\/p>\n\n\n\n<p>Remember that the goal is to create something your customers will identify with, even if it\u2019s not as hilarious as the alternate version in your head.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-choose-your-meme-building-tools\">4. Choose your meme-building tools<\/h2>\n\n\n\n<p>Ready to <a href=\"https:\/\/www.hostgator.com\/blog\/how-to-make-meme\/\">make your meme<\/a>? Photoshop is a great tool if you\u2019re already using it, but it\u2019s expensive and there are lots of more affordable options that are super simple to use.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Imgflip Pro is $10 a month and lets you create add- and watermark-free static and GIF memes on desktop and mobile.<\/li><li>Canva is another inexpensive, user-friendly option with a free plan that includes tons of social media templates and designs. It\u2019s also available for desktop and mobile.<\/li><li>Mematic is a mobile-only app that lets you build memes in a few taps for free or with a $3\/month Pro plan.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-make-memes-that-speak-to-your-audience\">5. Make memes that speak to your audience<\/h2>\n\n\n\n<p>Your meme topics and humor will depend on <a href=\"https:\/\/www.hostgator.com\/blog\/ultimate-guide-building-using-personas\/\">who your customers are<\/a>. At HostGator, we\u2019re a fairly nerdy brand that speaks to techie people who build and maintain websites for themselves and their customers, and we also speak to business owners and bloggers who run their own sites.&nbsp;<\/p>\n\n\n\n<p>That means some of our memes may seem like in-jokes to people who aren\u2019t in those groups. But people who are in those groups will get it and appreciate it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/6lv2AZjXuNMQLoqbYUOte01pGPMLC-9r4h9WIFaPO8WfMy5KTe7tcbTkydS7FAoS54Cn9ldbM37j3zt4z2JBDjY3xTzcEOkpGfSlONktZ8_DEhHy6JU3aXQCwVCIY7c8Y4h_9AuZ\" alt=\"HostGator Simpsons web development meme \"\/><\/figure>\n\n\n\n<p>Remember that the key is connecting authentically with <strong>your<\/strong> brand\u2019s audience. You don\u2019t have to try to keep up with how teenagers are using memes-they\u2019re on a whole other level of meme communication-unless they\u2019re your target audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-use-memes-to-present-tough-topics-with-a-light-touch\">6. Use memes to present tough topics with a light touch<\/h2>\n\n\n\n<p>Maybe there\u2019s stuff a lot of your customers need to know so they can get the most from your product. And maybe it\u2019s information you need to share often but don\u2019t want to come across as dull or lecturing. Memes may be just the ticket.&nbsp;<\/p>\n\n\n\n<p>For example, we\u2019ve created a lot of <a href=\"https:\/\/www.hostgator.com\/blog\/https-wordpress-site\/\">content about using https<\/a>. But we can distill it all down to a meme that gets customers thinking, 'oh, I should look into this.'\u009d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/twitter.com\/hostgator\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/gktF7UC6P2FGmyZXpt4DTCiSkcWQayR49_kPsohdaPUmCAbARvP23awAyrNIflL-UtzC2mWlI6cU8oPLpXVziPxpRQHaFwy_367RKNPs_qVXCtMaR8LVS4bebR6wcq2khFNY1VwN\" alt=\"HostGator twitter post with The Office meme about using https\"\/><\/a><\/figure>\n\n\n\n<p>Same with reminders about keeping your WordPress plugins current.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.instagram.com\/HostGator\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/C_xuXHauRqAK4YUfQEJirqy3N3bv_0sZtNMTceLEjjXkyz8aBOP9FqtdIZy0ICR9z_ojHJDcQ6YafuDDJXBq8pVUP7Ym6gPgVuj19w-ahigkE27mtGj9Ytrcjk5LBqRduqJnx7Vc\" alt=\"HostGator instagram meme about WordPress plugins\"\/><\/a><\/figure>\n\n\n\n<p>These posts provide a nudge that can help customers and entertain them, too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-build-in-time-for-gut-checks\">7. Build in time for gut checks<\/h2>\n\n\n\n<p>It only takes anywhere from a few seconds to an hour to put together a meme for your brand, but that doesn\u2019t mean you should post them that fast. Why not?<\/p>\n\n\n\n<p>Humor is subjective. It depends on your life experiences and knowledge, which means there\u2019s always a chance that a meme you think is hilarious will fall flat with your audience or unintentionally offend them.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why it\u2019s so important to run all your memes (and really, all your social content) by your team or other people you trust before you post. The more perspectives they bring to the meme review, the better. Think of it as proactively protecting your brand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-be-willing-to-hit-the-eject-button\">8. Be willing to hit the eject button<\/h2>\n\n\n\n<p>Even if your whole team loves your meme, breaking news can change the context of it in just a few minutes.&nbsp;<\/p>\n\n\n\n<p>For example, if you launch a great airplane meme and a major air accident happens that day, you\u2019ll need to take your meme down, so your brand doesn\u2019t seem insensitive or out of touch.&nbsp;<\/p>\n\n\n\n<p>Honestly, this is a guideline for almost any sort of content, and doesn&#8217;t only apply to memes. Don&#8217;t hesitate to pull your material if you need to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-do-your-meme-science\">9. Do your meme science<\/h2>\n\n\n\n<p>Keep track of your memes\u2019 performance so you\u2019ll know which kinds of memes to focus on and which types to drop or change. That means tracking likes, shares and comments for each social platform you post on.&nbsp;<\/p>\n\n\n\n<p>Over time, you may see, like we did, that different meme content performs better in different channels. Use that knowledge to build your audience in each channel, grow your brand and get the most marketing mileage from your memes.<\/p>\n\n\n\n<p><em>Want more social media marketing ideas? Check out these <\/em><a href=\"https:\/\/www.hostgator.com\/blog\/how-we-stepped-up-our-social-media-game\/\"><em>10 things we did to boost our social media game<\/em><\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts&#8230;<\/p>\n","protected":false},"author":225,"featured_media":27920,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[137,120,139,122],"class_list":["post-27857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-hostgator-web-pros","tag-shared-hosting","tag-startup-small-business","tag-website-builder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Build Your Brand Voice With Memes: 9 Tips to Do It Right - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Your Brand Voice With Memes: 9 Tips to Do It Right\" \/>\n<meta property=\"og:description\" content=\"This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-27T17:33:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-27T17:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kevin Williams\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\"},\"author\":{\"name\":\"Kevin Williams\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/3e25067127e42447d75c51af36c97338\"},\"headline\":\"Build Your Brand Voice With Memes: 9 Tips to Do It Right\",\"datePublished\":\"2021-04-27T17:33:54+00:00\",\"dateModified\":\"2021-04-27T17:36:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\"},\"wordCount\":1122,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg\",\"keywords\":[\"HostGator Web Pros\",\"Shared Hosting\",\"Startup &amp; Small Business\",\"Website Builder\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\",\"name\":\"Build Your Brand Voice With Memes: 9 Tips to Do It Right - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg\",\"datePublished\":\"2021-04-27T17:33:54+00:00\",\"dateModified\":\"2021-04-27T17:36:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg\",\"width\":1201,\"height\":629,\"caption\":\"Building your brand voice with memes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build Your Brand Voice With Memes: 9 Tips to Do It Right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/3e25067127e42447d75c51af36c97338\",\"name\":\"Kevin Williams\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2aef1fb4fec4b01fffc31b2e5b843bfd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2aef1fb4fec4b01fffc31b2e5b843bfd?s=96&d=mm&r=g\",\"caption\":\"Kevin Williams\"},\"description\":\"Kevin Williams is part of HostGator\u00e2\u20ac\u2122s social media team, where he\u00e2\u20ac\u2122s like our go-to resident nerdy-tech guy. But he was once that guy answering the phones on our support staff. When he\u00e2\u20ac\u2122s not playing the voice of Snappy on social, Kevin is reading, hiking, building PCs, and playing videos games. You know, the stuff that makes him our resident nerdy-tech guy.\",\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/kevin-williams\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Build Your Brand Voice With Memes: 9 Tips to Do It Right - HostGator","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/","og_locale":"en_US","og_type":"article","og_title":"Build Your Brand Voice With Memes: 9 Tips to Do It Right","og_description":"This article is part of HostGator\u2019s Web Pros Series. In this series, we feature articles from our team of experts...","og_url":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2021-04-27T17:33:54+00:00","article_modified_time":"2021-04-27T17:36:52+00:00","og_image":[{"width":1201,"height":629,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg","type":"image\/jpeg"}],"author":"Kevin Williams","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Kevin Williams","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/"},"author":{"name":"Kevin Williams","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/3e25067127e42447d75c51af36c97338"},"headline":"Build Your Brand Voice With Memes: 9 Tips to Do It Right","datePublished":"2021-04-27T17:33:54+00:00","dateModified":"2021-04-27T17:36:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/"},"wordCount":1122,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg","keywords":["HostGator Web Pros","Shared Hosting","Startup &amp; Small Business","Website Builder"],"articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/","url":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/","name":"Build Your Brand Voice With Memes: 9 Tips to Do It Right - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg","datePublished":"2021-04-27T17:33:54+00:00","dateModified":"2021-04-27T17:36:52+00:00","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2021\/04\/Building-your-brand-name-with-memes.jpg","width":1201,"height":629,"caption":"Building your brand voice with memes"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/build-brand-voice-with-memes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Build Your Brand Voice With Memes: 9 Tips to Do It Right"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/3e25067127e42447d75c51af36c97338","name":"Kevin Williams","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2aef1fb4fec4b01fffc31b2e5b843bfd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2aef1fb4fec4b01fffc31b2e5b843bfd?s=96&d=mm&r=g","caption":"Kevin Williams"},"description":"Kevin Williams is part of HostGator\u00e2\u20ac\u2122s social media team, where he\u00e2\u20ac\u2122s like our go-to resident nerdy-tech guy. But he was once that guy answering the phones on our support staff. When he\u00e2\u20ac\u2122s not playing the voice of Snappy on social, Kevin is reading, hiking, building PCs, and playing videos games. You know, the stuff that makes him our resident nerdy-tech guy.","url":"https:\/\/www.hostgator.com\/blog\/author\/kevin-williams\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27857"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=27857"}],"version-history":[{"count":2,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27857\/revisions"}],"predecessor-version":[{"id":27926,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27857\/revisions\/27926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/27920"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=27857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=27857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=27857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}