{"id":27787,"date":"2021-04-30T08:46:00","date_gmt":"2021-04-30T13:46:00","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27787"},"modified":"2021-04-14T19:23:19","modified_gmt":"2021-04-15T00:23:19","slug":"data-visualization-examples-tools","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/data-visualization-examples-tools\/","title":{"rendered":"Data is Beautiful: Why Your Website Needs Data Visualizations Now"},"content":{"rendered":"\n<p>Human brains have their limitations. Some concepts we can\u2019t fully grasp with words alone. Some things are simply better conveyed through visuals.&nbsp;<\/p>\n\n\n\n<p>A good visualization can take a concept that you think you already understand on some level, and reveal it to you with a whole new level of clarity. Maybe you already believe in climate change and get that the world is warming, but seeing <a href=\"https:\/\/xkcd.com\/1732\/\" target=\"_blank\" rel=\"noopener noreferrer\">xkcd\u2019s comic <\/a>on the topic puts it in a whole new perspective. <\/p>\n\n\n\n<p>Or you understand that bottled water leads to a lot of plastic consumption, but <a href=\"https:\/\/graphics.reuters.com\/ENVIRONMENT-PLASTIC\/0100B275155\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Reuters\u2019 Drowning in Plastic<\/a> visualization helps you really see it in a way you couldn\u2019t before.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/dM2XWu8ywHAL7LduBuJ_XHfwMdimqtcawXl8YqoirAaXOkbwdSIXN8HQIdW0EnvOQtxvrWAS2irD0yLZrPPnqavGvKY9JIFhx9yP8L3U7gbE3LTGtX-NiNFwHMx8YOk6mcdJS0Lb\" alt=\"Reuters\u2019 Drowning in Plastic data visualization\"\/><\/figure>\n\n\n\n<p>Data is powerful. But sometimes, when that data\u2019s in number form, its power pales in comparison to what a well designed visualization can achieve.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-reasons-to-use-data-visualizations-on-your-website\">3 Reasons to Use Data Visualizations on Your Website<\/h2>\n\n\n\n<p>Data visualizations aren\u2019t just for high-level concepts. Many types of information can be effectively communicated with data visualizations. And your websites may be able to add something useful and attractive to your overall design by including data visualizations.&nbsp;<\/p>\n\n\n\n<p>Here are a few good reasons to consider using data visualizations on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-they-convey-useful-information-in-an-understandable-way\">1. They convey useful information in an understandable way.<\/h3>\n\n\n\n<p>Data visualizations are good at taking concepts that don\u2019t feel entirely tangible when described in words or numbers, and making them feel real to your audience. <\/p>\n\n\n\n<p>Take, for example, the idea of a billionaire. We all know a billion dollars is a lot of money, but multiple designers have taken a crack at using visualizations to enable people to better understand just <em>how much<\/em> it is. Check out<a href=\"https:\/\/www.visualcapitalist.com\/110-billion-wealth-bill-gates\/\" target=\"_blank\" rel=\"noopener noreferrer\"> this one<\/a>, for instance, or this one:<\/p>\n\n\n\n<iframe loading=\"lazy\" title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/375467569\" width=\"640\" height=\"800\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p> Really puts it into perspective in a way the word 'billion'\u009d doesn\u2019t, huh?<\/p>\n\n\n\n<p>In many cases, using a data visualization can make the information you\u2019re seeking to provide both easier for your visitors to grasp and more memorable. That can make the point you\u2019re trying to get across on your website that much more powerful.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-they-look-good\">2. They look good.<\/h3>\n\n\n\n<p>Data visualizations are frequently beautiful. In addition to being informative, they offer an aesthetic experience. The <a href=\"https:\/\/www.reddit.com\/r\/dataisbeautiful\/\" target=\"_blank\" rel=\"noopener noreferrer\">dataisbeautiful subreddit<\/a> is entirely devoted to this idea.&nbsp;<\/p>\n\n\n\n<p>A website\u2019s appearance plays a big role in how people perceive and interact with it. And while you have a lot of different <a href=\"https:\/\/www.hostgator.com\/blog\/web-design-trends\/\">design trends<\/a> and tactics you can consider to make your website look awesome, data visualizations are one more visual component you can add to make your website look good.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-they-make-you-look-good\">3. They make <em>you<\/em> look good.<\/h3>\n\n\n\n<p>If you see a good looking data visualization on a business website, you probably assume the website you\u2019re looking at is legit. If they have the knowledge and skills to compile that data and turn it into a great looking design, they\u2019re probably a reputable company.&nbsp;<\/p>\n\n\n\n<p>Including data visualizations on your website makes you look smart. It shows you not only know your stuff, but also that you know how to communicate it visually in ways that make your message stronger. That adds up to making your website more reputable in the eyes of visitors.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-examples-of-data-visualizations\">7 Examples of Data Visualizations<\/h2>\n\n\n\n<p>To help you visualize (heh) the different ways you can use data visualizations and the range in types of knowledge they can portray, we\u2019ve collected a few good examples of the forms they can take.&nbsp;<\/p>\n\n\n\n<p>&nbsp;<a href=\"https:\/\/www.nytimes.com\/interactive\/2020\/us\/covid-19-vaccine-doses.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>The New York Times\u2019 <\/em><\/strong><strong>COVID-19 Coverage<\/strong><\/a><\/p>\n\n\n\n<p>The novel coronavirus managed to affect pretty much every part of life for most individuals, and yet has had a scope that many have struggled to fully grasp. To help readers better understand a number of the facts and figures related to the virus, The <em>New York Times<\/em> has been offering up data visualizations throughout the pandemic that help illustrate what\u2019s going on.&nbsp;<\/p>\n\n\n\n<p>At the time of this writing, that includes up-to-date coverage on the vaccine rollout. Their charts, graphs, and maps demonstrate how many people are vaccinated, broken down by geographic regions and day-by-day, to make it easier for readers to see the larger trends behind the anecdotal data we\u2019re all hearing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WD39oeZDms-Z--iEH62UPilCBh7hijJqffOylW9XY59FSsqSRGVSIb-n3H1tvuKOyIjYqaABkPhyUDvPdN36Da8WBf-0Y-4xuVPiqaF20Ldq9k1-SQzMSGVQyLdweydaTgsxnIOF\" alt=\"new york times data visualization of vaccinations by state\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mint.intuit.com\/blog\/money-etiquette\/buying-local-statistics-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mint\u2019s Buying Local Statistics&nbsp;<\/strong><\/a><\/p>\n\n\n\n<p>On an individual level, Mint provides data visualizations that consumers can use to better understand their own spending and finances. They applied that same skill to creating visualizations for a survey they performed about people\u2019s local shopping habits.&nbsp;<\/p>\n\n\n\n<p>While the graphics they created from the survey are fairly simple and straightforward, they get the job done, while adding some visual flourishes to keep reader attention. For example, see the basic animation in their 'Why People Shop Local'\u009d graph. It draws your eyes, doesn\u2019t it?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-style-default\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/c6eZ7uGNo5L9oOpdIbpJgPCHtjj-fGeV8Nqamp1Keu_uqOXPbJpTPV-xwb5wTdaicmAfk8XuHlkyPc80OprWruJPGMJkvvcWr5ym0BWlBkD6ujmKGciLCDQ2HFBbiNUxDNcgCJCZ\" alt=\"mint statistics of why people shop local\"\/><\/figure>\n\n\n\n<p><strong>Visual Cinnamon\u2019s <\/strong><a href=\"https:\/\/whydocatsanddogs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Why Do Cats and Dogs<\/strong><\/a><\/p>\n\n\n\n<p>Designer Nadieh Bremer, who works under the brand name Visual Cinnamon, partnered with Google News to create a fun and gorgeous interactive data visualization that captures the questions people ask about cats and dogs. <\/p>\n\n\n\n<p>The project uses data from Google searches to visually convey the most common questions people ask about the main two types of household pets.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/bSMBoHws5U0dQzg-vZsarEiJIospSHU2W7dtSkkS3IP50MyFQ7SMOCKDc9qtXAiIHJsl2sFV_YPGwDHGHLMLBKgDCD4INIgDKKJ_Qf6HuhRFm9_4PPdJC9-GOqK8gGTNMUFk2UNb\" alt=\"why do cats and dogs data visualization\"\/><\/figure>\n\n\n\n<p>(Fun fact: did you know <a href=\"https:\/\/www.youtube.com\/watch?v=cNycdfFEgBc\" target=\"_blank\" rel=\"noopener noreferrer\">cats apparently hate cucumbers<\/a>? The things we learn from data visualizations.)<\/p>\n\n\n\n<p><a href=\"https:\/\/qz.com\/1971689\/fashion-brands-arent-keeping-their-instagram-diversity-promises\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Quartz\u2019s<\/em><\/strong><strong> Fashion Brands BLM Analysis<\/strong><\/a><\/p>\n\n\n\n<p>In June of 2020, many brands loudly proclaimed their commitment to the Black Lives Matter movement by posting black squares on their social media profiles and releasing statements of support. <em>Quartz<\/em> wanted to follow up months later to see how well the images they put out on their profiles matched their publicly stated good intentions.<\/p>\n\n\n\n<p>To do that, they analyzed the skin tones of the models in photos shared on the Instagram profiles of various fashion brands. While racial diversity in the models chosen is only one measure of the work a brand can do to support racial justice, it turns out to be a telling one. <\/p>\n\n\n\n<p>The data visualizations <em>Quartz<\/em> created to illustrate what they found show a clear picture of the brands\u2019 preferences toward lighter skin tones, with minimal change in that trend in the months since voicing support for the BLM movement.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/kc-TIb5KpyxO6TgXCqmg16dat52ex8u2G5PL9ulHTVmZwVpSCJuFKySzPJGBysVr01Njv6SFla7MKJRhUZBxWIo9w8-clsP2jrGAkDQNTPxFUUfm2qqUm2SdMQz4V0sqhYrbm5lV\" alt=\"quartz data visualizations of fashion brands use of skin color in instagram posts\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.clearvoice.com\/blog\/survey-the-work-habits-of-freelancers-revealed\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Clearvoice\u2019s Freelancer Data<\/strong><\/a><\/p>\n\n\n\n<p>Freelancers have the power to organize their day as they see fit-for better or worse. To gain some insights into how freelance professionals typically spend their time, Clearvoice performed a survey and turned the responses into data visualizations.&nbsp;<\/p>\n\n\n\n<p>They covered questions like how many cups of coffee freelancers drink on average, and how often they check their email. Putting this information into visual form allows freelancers to get a quick snapshot of how their typical habits compare to those of their colleagues. And for anyone considering freelancing, it provides a glimpse of what to expect.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5PyZbB5Sb2mmd3y1GZfLdOZXgnJDzx6Po2vNUexmJ51BxpzgzQLzoGWYDvALOXiwIi2rQrjXkLGuNnMdWESkC4kfW-Z2vuFfwcT3X-_33KfnAHospC5DBDGqyrH2GoPcl1ktfIeD\" alt=\"clearvoice data visualization of  how frequently freelancers check email\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.thetrevorproject.org\/survey-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>The Trevor Project LGBTQ National Survey<\/strong><\/a><\/p>\n\n\n\n<p>The Trevor Project published the results of their survey on the mental health of LGTBTQ youth via interactive data visualizations that really drive home the information included. <\/p>\n\n\n\n<p>The visualizations include <a href=\"https:\/\/www.hostgator.com\/blog\/website-microinteractions\/\">microinteractions<\/a> to help draw attention to the data being shared. And for much of the data, visitors can switch between views that show results for cis respondents versus trans and nonbinary youth to gain more nuance.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/iI5XDt6GFy45EUugj_AFEhMppHZSTD9WnHc_i-RRIcaMPJ2IZpRpaikjL3Wp-xfj13sM7vLnyh_KnBTIWULigViJn13nzaZmuSkrpmDbW4wbi8_63p8UVLAtcTOz6Uk7ZfTljgcQ\" alt=\"trevor project lgbtq national survey data visualization\"\/><\/figure>\n\n\n\n<p>The data gained from the survey is important to helping the larger culture understand how much work still needs to be done to ensure LGBTQ youth can feel safe and healthy. By putting it into a format that draws attention and helps viewers better understand what they\u2019re seeing, the information gains more traction<\/p>\n\n\n\n<p><a href=\"https:\/\/pudding.cool\/2017\/08\/the-office\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pudding\u2019s <\/strong><strong><em>The Office<\/em><\/strong><strong> Dialogue Charts<\/strong><\/a><\/p>\n\n\n\n<p>Many of the examples we\u2019ve looked at here are on the serious side, but data visualization can also be applied to lighter, more fun topics. <\/p>\n\n\n\n<p>The website Pudding put their data analysis skills toward the subject of TV\u2019s <em>The Office<\/em>. They created a few charts to analyze who does the most talking on the show (Michael), how their percentages of dialogue compare, and who\u2019s the most negative (Angela) vs positive (Andy). <\/p>\n\n\n\n<p>And to round things out, they also did the important work of putting together a chart of every 'that\u2019s what she said joke'\u009d on the show.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/mKgTugt-rMrsJPKyR2zAoZAX-SrFXP3KOvF28k6z5TqhT8UUYZw3LAcga5t3ugJ7T0rzaW1fupmDgn28jPwveUrxigk-2V4vjkJiLxA1qW4HEfkJpFjvMvEKEI80GSlIyAzISOAS\" alt=\"pudding data visualization on spoken lines by office character\"\/><\/figure>\n\n\n\n<p>For fans of the show, a lot of the insights revealed in these data visualizations aren\u2019t much of a surprise (<em>of course<\/em> Angela\u2019s the most negative). But it\u2019s still cool seeing things you already felt were true confirmed in a neat visual representation like this.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-tools-for-creating-data-visualizations\">5 Tools for Creating Data Visualizations<\/h2>\n\n\n\n<p>So you were wowed by some of those examples and are coming around the idea that data visualizations could really add something to your site. But now you\u2019re stuck at the <em>how<\/em> part of the equation. If you\u2019re not a designer, and not sure you can afford someone with this specific skill set, creating awesome looking data visualizations may feel out of reach.<\/p>\n\n\n\n<p>But it doesn\u2019t have to be. A number of tools now exist that make it easy for anyone to create data visualizations-even those of us with zero design skill. <\/p>\n\n\n\n<p>Here are a few of the best options for individuals and small businesses that need something affordable and easy to use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-visme\">1. <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Visme<\/a><\/h3>\n\n\n\n<p>Visme is a tool that makes it easy to create visuals, even if you\u2019re not a designer. That includes data visualizations like charts and graphs. You can start from templates the company provides, or create your own. Once you import your data, the software will translate it into a visual format, but then let you select the visual details, like fonts and colors.&nbsp;<\/p>\n\n\n\n<p>Visme offers a free version that will satisfy the needs of some, and premium paid versions for those that anticipate needing to tap into more features or make more visualizations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tableau\">2. <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau<\/a><\/h3>\n\n\n\n<p>Tableau is a visual analytics platform. The company\u2019s main products are focused on providing and conveying business intelligence through data. But they also offer <a href=\"https:\/\/public.tableau.com\/en-us\/s\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tableau Public<\/a>, which is a free data visualization app anyone can use-you just have to be OK with your visualizations being available to the larger Tableau community.&nbsp;<\/p>\n\n\n\n<p>With either their paid or free tools, you can import your data from a spreadsheet or fill it in manually and then translate it into a colorful, beautiful visual design.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-infogram\">3. <strong><a href=\"https:\/\/infogram.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Infogram<\/a><\/strong><\/h3>\n\n\n\n<p>Infogram\u2019s a popular data visualization tool that has an easy-to-use interface that\u2019s great for non-designers. They provide templates that make getting started easy, and drag-and-drop functionality to simplify any changes you make to the templates.&nbsp;<\/p>\n\n\n\n<p>In addition, the tool provides the functionality to make your charts and graphs interactive-you can animate them so they slide, fade, zoom, etc. That can make your data visualizations more engaging for visitors. (The Trevor Project example above can give you a sense of what interactive data visualizations look like).&nbsp;<\/p>\n\n\n\n<p>Infogram has a free version you can use for up to ten projects. If you go beyond that the cost goes up to $19 a month.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-chartblocks\">4. <a href=\"https:\/\/www.chartblocks.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chartblocks<\/a><\/h3>\n\n\n\n<p>Like the name suggests, Chartblocks is a tool for creating charts. It\u2019s easy to use-you just import your data, do some basic designing, and you have a data visualization. In most cases, you can create a chart or graph from your data in a matter of minutes.&nbsp;<\/p>\n\n\n\n<p>Chartblocks is great on the ease of use front, but does have more limited functionality than the other tools on this list. You can\u2019t create as many types of data visualizations as some of the other tools allow. But the tool is free to use for up to 50 charts, and intuitive for beginners. If your needs are simple, you can create fast and easy data visualizations with it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-zoho-analytics\">5. <a href=\"https:\/\/www.zoho.com\/analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zoho Analytics<\/a><\/h3>\n\n\n\n<p>Zoho Analytics is a sophisticated business intelligence tool designed to help businesses better understand and share their analytics from multiple sources. While creating data visualizations to share on your website isn\u2019t a main use of the platform, the tool makes it possible to create beautiful data-based graphics that you can then use as you see fit. It can integrate with a long list of other software products that collect analytics, and you can also import data in a variety of formats.&nbsp;<\/p>\n\n\n\n<p>Zoho Analytics has a basic free plan. To tap into more features, their paid plans start at $22 a month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-your-data-beautiful\">Make Your Data Beautiful<\/h2>\n\n\n\n<p>You don\u2019t have to be a designer to put your data to use creating gorgeous, informative graphics for your website. Data visualization is a smart way to provide useful information to your visitors at the same time that you add some extra aesthetic style to your site. And you can get started creating beautiful data visualizations via a number of intuitive tools that are free.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Human brains have their limitations. Some concepts we can\u2019t fully grasp with words alone. Some things are simply better conveyed&#8230;<\/p>\n","protected":false},"author":166,"featured_media":27815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[120,127,121],"class_list":["post-27787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-shared-hosting","tag-web-design-services","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data is Beautiful: Why Your Website Needs Data Visualizations Now - HostGator<\/title>\n<meta name=\"description\" content=\"Wondering if you should use data visualizations on your website? Probably! 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