{"id":27620,"date":"2021-03-23T06:27:37","date_gmt":"2021-03-23T11:27:37","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27620"},"modified":"2021-03-17T19:46:03","modified_gmt":"2021-03-18T00:46:03","slug":"website-pop-ups-best-practices","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/website-pop-ups-best-practices\/","title":{"rendered":"How to Use Pop-Ups Without Being Annoying"},"content":{"rendered":"\n<p>You see a headline that strikes your interest, and you click to read the article. But before you even get through the first line-the content\u2019s blocked with a pop-up. <em>So<\/em> annoying. <\/p>\n\n\n\n<p>If you really want to read the article, you click the X and keep going. But if you were at all lukewarm on it, you think 'screw this'\u009d and move onto the next thing on your busy to-do list.<\/p>\n\n\n\n<p>Everyone hates pop-ups. We all complain about them. They\u2019re intrusive and disruptive and just, well, <em>annoying<\/em>. <\/p>\n\n\n\n<p>And yet they\u2019re all over the web. For all that marketers and web designers talk about caring about the user experience, most are still using a tactic that consumers widely despise.<\/p>\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/services\/web-design\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"web_design_services\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/web-design.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/services\/web-design\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"web_design_services\">Web Design Services<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-pop-ups-so-common\">Why Are Pop-Ups So Common?<\/h2>\n\n\n\n<p>Pop-ups are still a mainstay on sites across the web because they get results. Most websites want to encourage visitors to take some kind of action, such as <a href=\"https:\/\/www.hostgator.com\/blog\/grow-email-subscribers-wordpress-site\/\">signing up for an email list<\/a> or making a purchase. And for all that people complain about them, pop-ups are a surprisingly effective tool for driving these kinds of actions.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/sumo.com\/stories\/pop-up-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">Sumo research<\/a> found that pop-ups have over a 3% conversion rate on average, and closer to 10% for top performers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Bv7KypjrV6kUhRIHFSLmzAM6H6t0wgD72S07FRWCKg9lkvd5n-ET9jKJJ1e80LWgOF34XW0nvNROXzfBtDnnzXaP0xzTpqDQOfVOkaXTogLXcK3YlXSid-axpCHRA5vxYYTXaEQf\" alt=\"chart showing popup conversion rate ranges from 3% to 9%\"\/><figcaption>Conversion Rates for Popups Range from 3% to 9%<\/figcaption><\/figure><\/div>\n\n\n\n<p>So even though 73% of consumers in a <a href=\"https:\/\/blog.hubspot.com\/marketing\/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot survey <\/a>reported disliking pop-ups, marketers weigh the complaints against the likelihood of results, and many decide to risk using the unpopular tactic in exchange for the conversions it will achieve.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-reasons-not-to-use-pop-ups\">3 Reasons NOT to Use Pop-Ups<\/h2>\n\n\n\n<p>Even though they may lead to the email signups or purchases you covet, pop-ups aren\u2019t always worth it. There are a few good reasons to forego them completely.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-they-annoy-your-visitors-especially-on-mobile\">1. They annoy your visitors-especially on mobile.&nbsp;<\/h3>\n\n\n\n<p>Most websites don\u2019t want to earn one-time visits. You want to earn loyal visitors that will come back again and again. That requires creating an experience they like enough to repeat. Using a tactic they find annoying is exactly the <em>wrong<\/em> way to do that.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-they-can-increase-bounce-rates\">2. They can increase bounce rates.&nbsp;<\/h3>\n\n\n\n<p>Every time your pop-up inspires a frustrated visitor to click away, you\u2019ve lost them. In your analytics, that shows up as an increased bounce rate. But behind the data, you\u2019ll never really know which of those bounced visitors may have liked your website enough to convert or come back later. When you work so hard to earn clicks to your site to begin with, why risk driving them away?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-they-send-a-message-to-visitors-that-you-don-t-care-how-they-feel\">3. They send a message to visitors that you don\u2019t care how they feel.&nbsp;<\/h3>\n\n\n\n<p>When a marketer weighs visitor annoyance against conversions and opts for the latter, they\u2019re deciding the feelings of the many visitors who will be bothered by a pop-up matter less than the possibility of meeting their analytics goals. <\/p>\n\n\n\n<p>And the thing is, your visitors <em>get<\/em> that. They know you know they don\u2019t like those pop-ups, so your decision to include them is a signal that their opinion doesn\u2019t matter to you as much as getting them to take the action you want them to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-strategies-to-use-pop-ups-without-alienating-visitors\">7 Strategies to Use Pop-Ups Without Alienating Visitors<\/h2>\n\n\n\n<p>That may sound like a pretty compelling list of reasons to knock off using pop-ups altogether, and for a lot of sites that\u2019s a good choice! <\/p>\n\n\n\n<p>But as we\u2019ve established, pop-ups have an <a href=\"https:\/\/cxl.com\/blog\/popup-defense\/\" target=\"_blank\" rel=\"noopener noreferrer\">annoying tendency to work<\/a>. Many businesses that have tested them out find they convert well enough to make up for any increase in bounce rates or visitor frustration they may cause.&nbsp;<\/p>\n\n\n\n<p>If you need those conversions for all the work you\u2019ve put into building, maintaining, and marketing your website to pay off, then foregoing them completely may not feel like a feasible option. The better option may well be to find a way to include pop-ups that are less intrusive, and therefore won\u2019t bother your website visitors. And you do have some solid strategies to accomplish this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-do-not-use-more-than-one-pop-up-per-page\">1. Do NOT use more than one pop-up per page.&nbsp;<\/h3>\n\n\n\n<p>This point should seem obvious, but all of us have been on websites where just as we finish closing the window for one pop-up, we\u2019re immediately hit with a second. Yeesh. If that first one didn\u2019t drive a visitor off the page, there\u2019s a decent chance the second one will. People will be more forgiving of one pop-up than they will of two (or-god forbid-<em>more than two<\/em>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-make-the-x-easy-to-find\">2. Make the X easy to find.&nbsp;<\/h3>\n\n\n\n<p>While these days it\u2019s fairly rare, you probably still encounter the occasional popup that uses tricks to make closing it difficult. That could mean putting the X in a different place than usual (the left upper corner rather than the right, for instance), or making its color close to the background color so it\u2019s hard to see. <\/p>\n\n\n\n<p>Frankly, these tricks make a website look sleazy. If a visitor comes to your website prepared to trust you and encounters sneaky pop-ups like this, you\u2019ll immediately lose any possibility of trust.&nbsp;<\/p>\n\n\n\n<p>Put a clear and obvious X in the top right corner where everyone expects to see it. In many cases, you\u2019ll also want an additional button toward the bottom of the pop-up people can click on to say they\u2019re not interested and close the window. <\/p>\n\n\n\n<p>Making it easy for visitors to opt out of something they don&#8217;t want isn\u2019t just a good practice in terms of staying reputable, it also means the conversions you do earn will be relevant, quality ones. Quality matters more than quantity here!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-make-sure-they-don-t-destroy-the-mobile-experience\">3. Make sure they don\u2019t destroy the mobile experience.<\/h3>\n\n\n\n<p>Pop-ups are intrusive and frustrating on a desktop. But on a smartphone, which has far less screen real estate to start with, a pop-up that takes up most of it can absolutely <em>wreck<\/em> a visitor\u2019s experience of your website. And now that <a href=\"https:\/\/www.hostgator.com\/blog\/how-make-website-mobile-friendly\/\">mobile internet usage has overtaken desktop<\/a>, a lot of your visitors will be interacting with your website on that small screen.&nbsp;<\/p>\n\n\n\n<p>Test out any pop-up you add to your website on mobile. Make sure that it\u2019s easy to close out on a small screen (that X needs to be big enough to press with a finger, not just a mouse), that it doesn\u2019t slow down the site, and that it\u2019s not popping up at a moment likely to make your mobile visitors rage.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-keep-them-out-of-the-way\">4. Keep them out of the way.<\/h3>\n\n\n\n<p>Ok, think carefully: you <em>think<\/em> you hate pop-ups, but do you always? What you hate is being <em>interrupted<\/em>. You\u2019re trying to read an article or browse an online store and BOOM! whatever you were trying to look at has now been blocked with a square bugging you to do something you don\u2019t care about. That\u2019s what people hate when they talk about hating pop-ups.<\/p>\n\n\n\n<p>But when you\u2019re reading an article and a little box slides into your view in the bottom corner of the screen-not blocking your view, but just catching your attention enough so that you know it\u2019s there for when you want to look at it-do you hate that? You probably don\u2019t mind it so much.&nbsp;<\/p>\n\n\n\n<p>Adding pop-ups to your site in spots that aren\u2019t intrusive is a smart way to find a happy medium. You\u2019re not making your visitors mad, but you are giving them an obvious signal of what action you want them to take next. You can still get some of those conversions you seek, without risking customer sentiment in the process.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-consider-context-in-where-they-show-up\">5. Consider context in where they show up.<\/h3>\n\n\n\n<p>Most pop-ups people hate are trying to convince visitors to do something the website owner wants, without considering what the visitors want. You want people to find your pop-up useful rather than annoying. That means trying to get inside their heads to figure out what you can offer at the right moment so that it\u2019s something they <em>want.&nbsp;<\/em><\/p>\n\n\n\n<p>Don\u2019t just throw the same pop-up on every page of your site trying to drive the same action <em>you<\/em> want visitors to take. Think about how you can add value based on what you know about what they\u2019re thinking. <\/p>\n\n\n\n<p>To start, match the offer in your pop-up to the page they\u2019re on. If they\u2019re reading a blog post about creating a personal skin care routine, a pop-up that points them toward your website\u2019s skin care quiz helps them get a fuller answer to the question that led them to your post. If they\u2019re browsing products, a <a href=\"https:\/\/www.hostgator.com\/blog\/best-discount-wheel-popup-plugins-wordpress\/\">pop-up that offers a discount<\/a> for signing up for your email list makes sense, since they\u2019re close to the point of buying.&nbsp;<\/p>\n\n\n\n<p>With each page, consider what your visitors are thinking and feeling before you consider whether to add a pop-up, and what that pop-up should contain.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-avoid-passive-aggressive-calls-to-action-ctas\">6. Avoid passive aggressive calls to action (CTAs).<\/h3>\n\n\n\n<p>A persistent pop-up trend that has inspired many an eyeroll is the passive aggressive CTA. When a website\u2019s pop-up gives you a choice between taking the action it wants you to, or clicking a button that says something like 'no, I hate adorable puppies'\u009d or 'no, I like failing at my job,'\u009d the idea is that you\u2019ll shy away from clicking on something you obviously disagree with.<\/p>\n\n\n\n<p>But most people aren\u2019t going to be more likely to do the thing you want them to just because you figured out a way to low-key insult them if they don\u2019t. And if somebody does convert just because they don\u2019t want you to think they hate puppies (or whatever your passive aggressive option is), what&#8217;s the likelihood they\u2019re a genuinely interested and relevant lead?&nbsp;<\/p>\n\n\n\n<p>This is another tactic that feels a bit like you\u2019re trying to trick people, and it won\u2019t earn you any points in customer sentiment. You\u2019re better off sticking with straightforward CTAs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-test-out-whether-they-re-worth-it\">7. Test out whether they\u2019re worth it.&nbsp;<\/h3>\n\n\n\n<p>Just because research from other businesses says that pop-ups are worth it, doesn\u2019t mean they will be for your business. Try them out. See if they lead to enough conversions to pull their weight, and if you see any noticeable difference in bounce rates. <a href=\"https:\/\/www.hostgator.com\/blog\/ab-test-website-guide\/\">A\/B test<\/a> different designs, offers, and CTAs to figure out what your audience responds to.&nbsp;<\/p>\n\n\n\n<p>You may find they\u2019re not worth it after all. Or you may figure out that as long as you get it right, the results are everything you hoped for. The only way to know is to track your results as you go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-to-pop-up-or-not-the-decision-s-in-your-court\">To Pop-Up or Not: The Decision\u2019s In Your Court<\/h2>\n\n\n\n<p>Pop-ups are controversial, but they do serve a purpose. Many websites will decide they\u2019re better off skipping them in order to keep the user experience and their relationship with visitors stronger. Others will decide smart pop-ups that aren\u2019t intrusive are worth it for the conversions they deliver. <\/p>\n\n\n\n<p>Whatever you do, avoid the sleazy practices the worst pop-up offenders traffic in, and keep the visitor experience top of mind in how you approach the question. Chasing conversions is never worth sacrificing trust.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You see a headline that strikes your interest, and you click to read the article. But before you even get&#8230;<\/p>\n","protected":false},"author":166,"featured_media":25647,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[120,127,133],"class_list":["post-27620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-shared-hosting","tag-web-design-services","tag-wordpress-design-themes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Pop-Ups Without Being Annoying - HostGator<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/website-pop-ups-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Pop-Ups Without Being Annoying\" \/>\n<meta property=\"og:description\" content=\"You see a headline that strikes your interest, and you click to read the article. 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