You might like…<\/h4>![\"\"](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/SEO-marketing-150x150.png\")
<\/a><\/span>SEO Marketing<\/a><\/li>![\"\"](\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\")
<\/a><\/span>Shared Hosting<\/a><\/li><\/ul><\/div>\n\n\nWhat Is SEO?<\/h2>\n\n\n\n
SEO or search engine optimization is the process of making your website, and web pages rank higher in organic search results.<\/p>\n\n\n\n
SEO isn\u2019t one tactic, but a collection of tactics used in tandem to improve site rankings. <\/p>\n\n\n\n
You\u2019ve got technical optimizations, content development, and link building – all of which are needed to implement an organic search strategy successfully.<\/p>\n\n\n\n
The best way to start is to perform an SEO audit<\/a> to figure out what your next steps are.<\/p>\n\n\n\nWhat Is PPC?<\/h2>\n\n\n\n
PPC or pay-per-click is an advertising model that lets companies buy their way to the top of search results by bidding on keywords. <\/p>\n\n\n\n
On search engines like Google, advertisers specify how much they are willing to pay and are charged each time a user clicks on their ad.<\/p>\n\n\n\n
As you can see in the example below, ads appear at the top of search results, before organic listings. <\/p>\n\n\n\n![\"examples](\"https:\/\/lh4.googleusercontent.com\/d4AEK03MJBDQzqWDx2U_gQiixMz_yH53WcL87aaqwwIpvFuvGCmig7e-lXR1zuU7Oxen3b0AXRuzu1rlh7ukqY7VtUfPAWndSPAKCFZLaorOIun8-qzHv4eg3uQT5C4l5qC0xtVM\")
<\/figure>\n\n\n\nBut that doesn\u2019t mean PPC is the clear winner of this contest. There\u2019s a whole list of pros and cons to consider before making your decision.<\/p>\n\n\n\n
SEO or PPC?<\/h2>\n\n\n\n
Just by reading the above descriptions, you may have already spotted some clear benefits and disadvantages. <\/p>\n\n\n\n
We mentioned that paid ads appear at the top of the search results above organic listings. Of course, the downside is that every click comes at a price, whereas organic traffic from SEO is free. <\/p>\n\n\n\n
But I think we can agree that there\u2019s a lot more to consider. So let\u2019s explore the pros and cons of SEO vs. PPC. <\/p>\n\n\n\n
SEO Pros<\/h3>\n\n\n\n1. The snowball effect<\/h4>\n\n\n\n
When you build a snowball, it starts small, and you have to pack the snow on with your hands, but eventually, it gets big enough that you can roll it across the ground. At this point, the snowball is heavy enough that the snow on the ground sticks to it, and it gets bigger. Of course, the bigger it gets, the more snow it picks up, and the growth becomes exponential. <\/p>\n\n\n\n
The same is true for SEO. When you start creating content and building backlinks<\/a>, the growth is slow, and the work is difficult, but over time it gets easier, and the results improve. Eventually, the content you\u2019ve created snowballs, and your site traffic steadily increases. <\/p>\n\n\n\nLet\u2019s say you post one blog each week for a year, for example. Your first blog might only get 10 – 15 visitors each month. In fact, let\u2019s say your first ten blogs only get 10 – 15 visitors each month. As you acquire links to these posts, your domain\u2019s Authority Score increases, making future posts more visible. Thus, your next ten posts might average slightly more visitors, say 25 – 50 visitors per month. Now you\u2019ve gone from 0 visitors to over 500 in less than six months. <\/p>\n\n\n\n![\"seo](\"https:\/\/lh5.googleusercontent.com\/W9mRrSU2Kiv15sfrIY-E_nwo0otfSNLnredgkMBSMwcPD3aQ7EfNwjRZIo-zK5CW7bGp_Gv9HT76Lr6XOE_tlSdhtiCMLgMaG0SPJYdoobbd5OBU8wIRbiBdf_Mrq7iEtDnTs-Ci\")
<\/figure>\n\n\n\nIn the graph above, you can see where the snowball effect really kicks in. After a few years of hard work, the SEO pays off, and traffic skyrockets. Like pushing your snowball down a hill, SEO efforts become more effective and easier to achieve over time.<\/p>\n\n\n\n
2. Less expensive over the long run<\/h4>\n\n\n\n
If you do it all yourself, then SEO doesn\u2019t cost anything other than your time and a few necessary tools like SEMrush. Even if you hand the work off to others, your costs can remain somewhat fixed as results improve.<\/p>\n\n\n\n
The fixed costs of SEO, especially if you\u2019re working with an SEO agency, are as follows: <\/p>\n\n\n\n
Technical SEO Audits<\/strong> & Implementation<\/strong> – You\u2019ll have to pay for somebody to audit your website, and for a developer to implement the changes, especially those which are complex. <\/p>\n\n\n\nContent Writing<\/strong> – One of the necessary pieces of a successful SEO strategy is content writing. If you don\u2019t feel that you\u2019re a good content writer, or you need help writing content for your site and guest posts on external websites, you\u2019ll need to find an excellent writer to help accomplish your goals. <\/p>\n\n\n\nPPC, on the other hand, requires you to continually increase your ad spend to get more traffic.<\/p>\n\n\n\n
3. Credibility and trust<\/h4>\n\n\n\n
When you create high-quality useful content<\/a> around subject matters that your ideal customers enjoy reading about, you become a trusted resource. Additionally, every piece of content you write helps you drive traffic through SEO and proves that you\u2019re an authority in your field. <\/p>\n\n\n\nThere are many interesting credibility perks to strategically acquiring links with SEO. Let\u2019s say you\u2019re featured on a respected website like Forbes.com, for example. Now you have the opportunity to say, 'As seen on Forbes.com'\u009d on your homepage. <\/p>\n\n\n\n
SEO Cons<\/h3>\n\n\n\n1. Results can take a long time <\/h4>\n\n\n\n
When starting an SEO campaign, realistic expectations are a must. It can take several months or even years to grow organic search traffic. <\/p>\n\n\n\n
This is because SEO is centered around creating content for specific 'target keywords'\u009d and even with a good team creating high-quality content, it takes time. <\/p>\n\n\n\n
For example, let\u2019s say you own a climbing gym and want to rank for the keyword 'tower climbing certification.'\u009d First, you do a bit of research and discover that it\u2019s not too difficult, and has a decent search volume. <\/p>\n\n\n\n![\"graph](\"https:\/\/lh5.googleusercontent.com\/mz3wOKWJQXBmT6oSlxhYzH8W2mkB_bh8i3h7Es9IH31TenRli21KZb5EomlC8duYOF2UbOttXnL5Bu_WIQFFxOriBITGO947TgiOyV8ka_eVH_OJvmOll-K32BXZNWTjTwSyu3ye\")
<\/figure>\n\n\n\nNext, you decide to write an in-depth blog article about the topic and heavily promote your article. You even manage to score some high authority links, and within a few months, your article ranks in the top ten organic search results for your target keyword. <\/p>\n\n\n\n
Sounds pretty awesome, right? <\/p>\n\n\n\n
Here\u2019s the thing, even if you manage to rank for one keyword or a handful of related keywords, you\u2019ve still got a lot of work to do if you want to increase your site traffic. That means repeating this process over and over again until you rank for hundreds or thousands of keywords. <\/p>\n\n\n\n
There\u2019s no getting around it – this process is going to take a while. So if your goal is to promote an event or some other time-sensitive goal, then SEO probably isn\u2019t a good option. <\/p>\n\n\n\n
2. Complex and time-intensive<\/h4>\n\n\n\n
SEO is a bit more complicated and time-consuming than paid search. PPC has its own set of complexities, but considering I\u2019ve done both, I\u2019d have to say SEO takes the cake on this one. <\/p>\n\n\n\n
For starters, there are two different types of SEO.<\/p>\n\n\n\n
Technical SEO: <\/strong>Focuses on how your website is set up for search engines to read your content. This involves optimizing robots.txt<\/a>, title tags<\/a>, XML sitemaps<\/a>, page speed<\/a>, structured data<\/a>, internal linking<\/a>, and design elements to make your site easier for Google and other search engines to crawl.<\/p>\n\n\n\nContent Marketing: <\/strong>The process of strategizing, creating, and distributing content users find valuable. Many different types of content fall into this category, like videos, eBooks, blogs, free tools, infographics, guides, and lists. But it doesn\u2019t stop there. After you\u2019ve optimized your website and started creating valuable content, you\u2019ll still need to build links. Link building almost makes the list as the third type of SEO, but we\u2019ll throw it in the content marketing bucket for now. <\/p>\n\n\n\nThe bottom line is you may not have the knowledge, time, or expertise to execute a successful SEO campaign all by yourself. Many companies that specialize in SEO have an entire team consisting of developers, graphic designers, copywriters, videographers, and analysts.<\/p>\n\n\n\n
3. Requires paid tools<\/h4>\n\n\n\n
Ranking at the top of organic search results for any given keyword takes a lot of time and effort, as we\u2019ve just described in the two previous sections. So you\u2019ll want to pick your keywords wisely. <\/p>\n\n\n\n
When it comes to organic rankings, all keywords have different levels of difficulty from very easy to downright impossible. They also have different search volumes – the estimated number of monthly searches for a particular keyword. <\/p>\n\n\n\n
You\u2019ll want to consider both of these factors when weighing your options. If a keyword has a high difficulty and low search volume, it may not be worth the time and effort.<\/p>\n\n\n\n
Using the keyword analytics tool, you can easily find search volume and keyword difficulty for any keyword.<\/p>\n\n\n\n![\"keyword](\"https:\/\/lh4.googleusercontent.com\/RjDsYz3KHdlk8b6aDDHdpsuSs4fPxiwrAbOIyzpQ4QSFIk8ZWVIoXkkpgXao5V-9QiSztTj3id3P6NxEZT5TQVtxQxrGUenKQWgbAiV_Y4drFPj4PtC_dayRP-89vg2jWvJa1Qe4\")
<\/figure>\n\n\n\nBut you won\u2019t be able to see these metrics on your own, which really makes tools like this a necessity if you\u2019re serious about SEO. <\/p>\n\n\n\n
PPC Pros<\/h3>\n\n\n\n1. Instant results<\/h4>\n\n\n\n
Unlike SEO, PPC starts working within a few minutes from the time you start a campaign. Your ads will be appearing in search results for your target keywords almost immediately. This means you can start getting leads and sales immediately too. <\/p>\n\n\n\n
For example, let\u2019s say you own an auto garage and want to get more oil change customers. First, you can use the Keyword Magic Tool<\/a> to find the best keywords to bid on. In addition to an entire list of keyword ideas, you\u2019ll find the term with the highest search volume and get a cost per click estimate.<\/p>\n\n\n\n![\"semrush](\"https:\/\/lh4.googleusercontent.com\/OHQia-aHsIv4RckeVRQMGMxy-_RggfZRXN8q4-RfHJ6syAijunrtGbttrcz-jKJOxOcO3pgtLSBGMqcUZA_Z-Stkp4vvuvcKNhbPXz3hEgGHrR0ttrV3oXOSs38oQSmzREhplWjD\")
<\/figure>\n\n\n\nIn this example, 'oil change near me'\u009d has the highest volume and a pretty low CPC at around $3.16. <\/p>\n\n\n\n
After you decide on a handful of keywords, you can plug them into Google Ads and start ranking right away. <\/p>\n\n\n\n
2. Laser-focused targeting<\/h4>\n\n\n\n
PPC for local businesses<\/a> is especially effective because you can target people within a certain radius around your business location. <\/p>\n\n\n\n![\"ppc](\"https:\/\/lh4.googleusercontent.com\/ZwpBmBiIvYuMhHD8a018abadMzuPijPuh0qPfs44iWMqc--TWpNVYekXUxbQeUGOFK6oavatUNA9q0L1tLW0SFAFsXe2eR1jYdnFnu64hlZ-Gmy7QJkolvkLEvLDNFQae2OpD5LX\")
<\/figure>\n\n\n\nYou also have access to a long list of additional targeting options, like demographics, interests, and more. This advanced level of targeting allows you to pick and choose who visits your website – often leading to higher quality traffic. <\/p>\n\n\n\n
And of course, once you get them on your website, you can follow them around with retargeting ads to get them to come back and make a purchase.<\/p>\n\n\n\n
3. Marketing intelligence<\/h4>\n\n\n\n
Pay-per-click advertising is fast and accurate, and the reporting and data are no exception. Google Ads, Facebook Ads, and most other ad platforms let you track exactly how much you pay per result, whether that be a phone call, lead, or a purchase. <\/p>\n\n\n\n
If you\u2019re running an eCommerce business where customers can purchase directly from your website, you can take advantage of even more detailed tracking.<\/p>\n\n\n\n
Return on ad spend (ROAS) tracks how much revenue your ads produce in comparison to cost. This makes it easy to justify the amount of money you spend. <\/p>\n\n\n\n![\"return](\"https:\/\/lh5.googleusercontent.com\/txMZccpUVaATc6p-LomD3g65ustWnnB1pNvHyG2L00J9j7qtlaETQYbedLdkqgSC0xzRdRwgKV2Oa49DUyhNu9vn9hIWuF5nRCI22PKvIvpbomy50y9IQsKMtqAWbnBYr2qvo_B1\")
<\/figure>\n\n\n\nIn the example above, the ROAS is 12.40, meaning for every $1 spent on ads, they\u2019re making $12.40 in return. Pretty awesome, right? <\/p>\n\n\n\n
Unfortunately, tracking return on investment is a bit trickier with lead generation, but you can implement advanced features like hidden form fields<\/a> for more exact attribution. This can help you pinpoint the exact keywords and ads that produce your most profitable leads.<\/p>\n\n\n\nThe best part about all this data is how quickly you can use it to your advantage. You can set up A\/B tests to compare ad performance in real-time and quickly figure what works and what doesn\u2019t. <\/p>\n\n\n\n
PPC Cons<\/h4>\n\n\n\n1. Pay to play<\/h4>\n\n\n\n
Remember the old adage you need to have money to make money? PPC is a great example of this.<\/p>\n\n\n\n
You need to have money to invest in PPC. Not only that, but you\u2019ll have to be okay with not being profitable for the first few weeks if not months until you\u2019re able to optimize your campaigns. <\/p>\n\n\n\n
<\/a><\/span>SEO Marketing<\/a><\/li><\/a><\/span>Shared Hosting<\/a><\/li><\/ul><\/div>\n\n\nWhat Is SEO?<\/h2>\n\n\n\n
SEO or search engine optimization is the process of making your website, and web pages rank higher in organic search results.<\/p>\n\n\n\n
SEO isn\u2019t one tactic, but a collection of tactics used in tandem to improve site rankings. <\/p>\n\n\n\n
You\u2019ve got technical optimizations, content development, and link building – all of which are needed to implement an organic search strategy successfully.<\/p>\n\n\n\n
The best way to start is to perform an SEO audit<\/a> to figure out what your next steps are.<\/p>\n\n\n\n PPC or pay-per-click is an advertising model that lets companies buy their way to the top of search results by bidding on keywords. <\/p>\n\n\n\n On search engines like Google, advertisers specify how much they are willing to pay and are charged each time a user clicks on their ad.<\/p>\n\n\n\n As you can see in the example below, ads appear at the top of search results, before organic listings. <\/p>\n\n\n\n But that doesn\u2019t mean PPC is the clear winner of this contest. There\u2019s a whole list of pros and cons to consider before making your decision.<\/p>\n\n\n\n Just by reading the above descriptions, you may have already spotted some clear benefits and disadvantages. <\/p>\n\n\n\n We mentioned that paid ads appear at the top of the search results above organic listings. Of course, the downside is that every click comes at a price, whereas organic traffic from SEO is free. <\/p>\n\n\n\n But I think we can agree that there\u2019s a lot more to consider. So let\u2019s explore the pros and cons of SEO vs. PPC. <\/p>\n\n\n\n When you build a snowball, it starts small, and you have to pack the snow on with your hands, but eventually, it gets big enough that you can roll it across the ground. At this point, the snowball is heavy enough that the snow on the ground sticks to it, and it gets bigger. Of course, the bigger it gets, the more snow it picks up, and the growth becomes exponential. <\/p>\n\n\n\n The same is true for SEO. When you start creating content and building backlinks<\/a>, the growth is slow, and the work is difficult, but over time it gets easier, and the results improve. Eventually, the content you\u2019ve created snowballs, and your site traffic steadily increases. <\/p>\n\n\n\n Let\u2019s say you post one blog each week for a year, for example. Your first blog might only get 10 – 15 visitors each month. In fact, let\u2019s say your first ten blogs only get 10 – 15 visitors each month. As you acquire links to these posts, your domain\u2019s Authority Score increases, making future posts more visible. Thus, your next ten posts might average slightly more visitors, say 25 – 50 visitors per month. Now you\u2019ve gone from 0 visitors to over 500 in less than six months. <\/p>\n\n\n\n In the graph above, you can see where the snowball effect really kicks in. After a few years of hard work, the SEO pays off, and traffic skyrockets. Like pushing your snowball down a hill, SEO efforts become more effective and easier to achieve over time.<\/p>\n\n\n\n If you do it all yourself, then SEO doesn\u2019t cost anything other than your time and a few necessary tools like SEMrush. Even if you hand the work off to others, your costs can remain somewhat fixed as results improve.<\/p>\n\n\n\n The fixed costs of SEO, especially if you\u2019re working with an SEO agency, are as follows: <\/p>\n\n\n\n Technical SEO Audits<\/strong> & Implementation<\/strong> – You\u2019ll have to pay for somebody to audit your website, and for a developer to implement the changes, especially those which are complex. <\/p>\n\n\n\n Content Writing<\/strong> – One of the necessary pieces of a successful SEO strategy is content writing. If you don\u2019t feel that you\u2019re a good content writer, or you need help writing content for your site and guest posts on external websites, you\u2019ll need to find an excellent writer to help accomplish your goals. <\/p>\n\n\n\n PPC, on the other hand, requires you to continually increase your ad spend to get more traffic.<\/p>\n\n\n\n When you create high-quality useful content<\/a> around subject matters that your ideal customers enjoy reading about, you become a trusted resource. Additionally, every piece of content you write helps you drive traffic through SEO and proves that you\u2019re an authority in your field. <\/p>\n\n\n\n There are many interesting credibility perks to strategically acquiring links with SEO. Let\u2019s say you\u2019re featured on a respected website like Forbes.com, for example. Now you have the opportunity to say, 'As seen on Forbes.com'\u009d on your homepage. <\/p>\n\n\n\n When starting an SEO campaign, realistic expectations are a must. It can take several months or even years to grow organic search traffic. <\/p>\n\n\n\n This is because SEO is centered around creating content for specific 'target keywords'\u009d and even with a good team creating high-quality content, it takes time. <\/p>\n\n\n\n For example, let\u2019s say you own a climbing gym and want to rank for the keyword 'tower climbing certification.'\u009d First, you do a bit of research and discover that it\u2019s not too difficult, and has a decent search volume. <\/p>\n\n\n\n Next, you decide to write an in-depth blog article about the topic and heavily promote your article. You even manage to score some high authority links, and within a few months, your article ranks in the top ten organic search results for your target keyword. <\/p>\n\n\n\n Sounds pretty awesome, right? <\/p>\n\n\n\n Here\u2019s the thing, even if you manage to rank for one keyword or a handful of related keywords, you\u2019ve still got a lot of work to do if you want to increase your site traffic. That means repeating this process over and over again until you rank for hundreds or thousands of keywords. <\/p>\n\n\n\n There\u2019s no getting around it – this process is going to take a while. So if your goal is to promote an event or some other time-sensitive goal, then SEO probably isn\u2019t a good option. <\/p>\n\n\n\n SEO is a bit more complicated and time-consuming than paid search. PPC has its own set of complexities, but considering I\u2019ve done both, I\u2019d have to say SEO takes the cake on this one. <\/p>\n\n\n\n For starters, there are two different types of SEO.<\/p>\n\n\n\n Technical SEO: <\/strong>Focuses on how your website is set up for search engines to read your content. This involves optimizing robots.txt<\/a>, title tags<\/a>, XML sitemaps<\/a>, page speed<\/a>, structured data<\/a>, internal linking<\/a>, and design elements to make your site easier for Google and other search engines to crawl.<\/p>\n\n\n\n Content Marketing: <\/strong>The process of strategizing, creating, and distributing content users find valuable. Many different types of content fall into this category, like videos, eBooks, blogs, free tools, infographics, guides, and lists. But it doesn\u2019t stop there. After you\u2019ve optimized your website and started creating valuable content, you\u2019ll still need to build links. Link building almost makes the list as the third type of SEO, but we\u2019ll throw it in the content marketing bucket for now. <\/p>\n\n\n\n The bottom line is you may not have the knowledge, time, or expertise to execute a successful SEO campaign all by yourself. Many companies that specialize in SEO have an entire team consisting of developers, graphic designers, copywriters, videographers, and analysts.<\/p>\n\n\n\n Ranking at the top of organic search results for any given keyword takes a lot of time and effort, as we\u2019ve just described in the two previous sections. So you\u2019ll want to pick your keywords wisely. <\/p>\n\n\n\n When it comes to organic rankings, all keywords have different levels of difficulty from very easy to downright impossible. They also have different search volumes – the estimated number of monthly searches for a particular keyword. <\/p>\n\n\n\n You\u2019ll want to consider both of these factors when weighing your options. If a keyword has a high difficulty and low search volume, it may not be worth the time and effort.<\/p>\n\n\n\n Using the keyword analytics tool, you can easily find search volume and keyword difficulty for any keyword.<\/p>\n\n\n\n But you won\u2019t be able to see these metrics on your own, which really makes tools like this a necessity if you\u2019re serious about SEO. <\/p>\n\n\n\n Unlike SEO, PPC starts working within a few minutes from the time you start a campaign. Your ads will be appearing in search results for your target keywords almost immediately. This means you can start getting leads and sales immediately too. <\/p>\n\n\n\n For example, let\u2019s say you own an auto garage and want to get more oil change customers. First, you can use the Keyword Magic Tool<\/a> to find the best keywords to bid on. In addition to an entire list of keyword ideas, you\u2019ll find the term with the highest search volume and get a cost per click estimate.<\/p>\n\n\n\n In this example, 'oil change near me'\u009d has the highest volume and a pretty low CPC at around $3.16. <\/p>\n\n\n\n After you decide on a handful of keywords, you can plug them into Google Ads and start ranking right away. <\/p>\n\n\n\n PPC for local businesses<\/a> is especially effective because you can target people within a certain radius around your business location. <\/p>\n\n\n\n You also have access to a long list of additional targeting options, like demographics, interests, and more. This advanced level of targeting allows you to pick and choose who visits your website – often leading to higher quality traffic. <\/p>\n\n\n\n And of course, once you get them on your website, you can follow them around with retargeting ads to get them to come back and make a purchase.<\/p>\n\n\n\n Pay-per-click advertising is fast and accurate, and the reporting and data are no exception. Google Ads, Facebook Ads, and most other ad platforms let you track exactly how much you pay per result, whether that be a phone call, lead, or a purchase. <\/p>\n\n\n\n If you\u2019re running an eCommerce business where customers can purchase directly from your website, you can take advantage of even more detailed tracking.<\/p>\n\n\n\n Return on ad spend (ROAS) tracks how much revenue your ads produce in comparison to cost. This makes it easy to justify the amount of money you spend. <\/p>\n\n\n\n In the example above, the ROAS is 12.40, meaning for every $1 spent on ads, they\u2019re making $12.40 in return. Pretty awesome, right? <\/p>\n\n\n\n Unfortunately, tracking return on investment is a bit trickier with lead generation, but you can implement advanced features like hidden form fields<\/a> for more exact attribution. This can help you pinpoint the exact keywords and ads that produce your most profitable leads.<\/p>\n\n\n\n The best part about all this data is how quickly you can use it to your advantage. You can set up A\/B tests to compare ad performance in real-time and quickly figure what works and what doesn\u2019t. <\/p>\n\n\n\n Remember the old adage you need to have money to make money? PPC is a great example of this.<\/p>\n\n\n\n You need to have money to invest in PPC. Not only that, but you\u2019ll have to be okay with not being profitable for the first few weeks if not months until you\u2019re able to optimize your campaigns. <\/p>\n\n\n\nWhat Is PPC?<\/h2>\n\n\n\n
SEO or PPC?<\/h2>\n\n\n\n
SEO Pros<\/h3>\n\n\n\n
1. The snowball effect<\/h4>\n\n\n\n
2. Less expensive over the long run<\/h4>\n\n\n\n
3. Credibility and trust<\/h4>\n\n\n\n
SEO Cons<\/h3>\n\n\n\n
1. Results can take a long time <\/h4>\n\n\n\n
2. Complex and time-intensive<\/h4>\n\n\n\n
3. Requires paid tools<\/h4>\n\n\n\n
PPC Pros<\/h3>\n\n\n\n
1. Instant results<\/h4>\n\n\n\n
2. Laser-focused targeting<\/h4>\n\n\n\n
3. Marketing intelligence<\/h4>\n\n\n\n
PPC Cons<\/h4>\n\n\n\n
1. Pay to play<\/h4>\n\n\n\n
![\"cost](\"https:\/\/lh4.googleusercontent.com\/yzcNdqaOqnrgmU2w8VlOMmkHKrtcwGKHU0u66w_2_-pLfJ7Lt_ZeTImNTW3pVlMgIb8enOM3wIDvZAP2ef409Sv8gbNhyqzLKmJSZDnF0u2jHratNd62rJLzlcwm77G8sbIyFuE1\")
<\/figure>\n\n\n\n![\"use](\"https:\/\/lh5.googleusercontent.com\/B-knqUFP7ndS6fcbSoxnDryhFWxFab8l_Tz26wfwgai--KtfbLVNeUvDKGVTHi-MukMqyog-U8lGfLUMRpkrFWnqUh8eEMDGmCD1WP48_YxGRZhAh70xQU9oIXukExspVLHxpaER\")
<\/figure>\n\n\n\n![\"use](\"https:\/\/lh5.googleusercontent.com\/5wbvRaSoO9gpPFIHBZ1t5ghv3HrYAK5FbalRSxyygXtqM_JA-hn9FxL35zsT6gn9O_J57-M5imk0xLRVA60OEyt_8HXqz1Ir6Zq_TySex9bCUJY6FyJM6j7G4h-GGJKYkeYSteuN\")
<\/figure>\n\n\n\n