{"id":27072,"date":"2020-11-24T06:51:08","date_gmt":"2020-11-24T12:51:08","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27072"},"modified":"2026-01-29T07:48:10","modified_gmt":"2026-01-29T13:48:10","slug":"advanced-seo-tips-ecommerce","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/advanced-seo-tips-ecommerce\/","title":{"rendered":"10 Advanced SEO Tips for eCommerce Websites"},"content":{"rendered":"\n

Whether you started with an eCommerce business model or have shifted to one<\/a> in recent months in response to COVID-19, a centerpiece of successful eCommerce is making sure people can find your website. <\/p>\n\n\n\n

And one of the most important-and hardest-tactics for achieving that is SEO (search engine optimization).<\/p>\n\n\n\n

But at this point, SEO probably isn\u2019t new to you. You\u2019ve done your keyword research<\/a>. You optimized all (or at least most) of the pages on your website for a chosen keyword. You even started a blog and have been consistently updating it with content matched to your keyword strategy. You\u2019ve checked all the boxes for basic SEO. <\/p>\n\n\n\n

Now what?<\/p>\n\n\n\n

In most industries, eCommerce SEO is competitive enough that the basics will only get you so far. If you really want to compete and increase your online sales, you\u2019ll need to upgrade to more advanced SEO techniques. <\/p>\n\n\n\n

Here are ten ways to take your eCommerce SEO strategy to the next level.<\/p>\n\n\n\n

1. Perform a website SEO audit.<\/h2>\n\n\n\n

While you can find loads of advice on general eCommerce SEO tips and best practices, ultimately your business and audience is unique. In order to make the most of your SEO investment, you want to tailor your efforts to what works best for your audience. The best place to start with advanced SEO<\/a> is with a thorough SEO audit<\/a> to better understand where you stand now.\u00a0<\/p>\n\n\n\n

Spend time reviewing your current analytics. Identify which pages are effectively attracting traffic and converting customers now, and which are underperforming. See what keywords you currently rank for. Look for technical issues like duplicate content and broken links that need to be corrected. And identify internal linking opportunities you missed-are there any blog posts that include the keywords other pages or posts are targeting? <\/p>\n\n\n\n

You may find content that\u2019s due for an update, or pieces that you\u2019re better off deleting completely. You\u2019ll also come away from the audit with a better understanding of the kinds of topics, keywords, and content formats that are the most effective for gaining visitors, and which do the best job of attracting people that convert. With that information, you can refine your strategy to ensure better results moving forward.<\/p>\n\n\n\n

2. Allow reviews on product pages.<\/h2>\n\n\n\n

Reviews<\/a> are valuable on a few different levels. They provide social proof that helps increase purchases. They add legitimacy to your brand and products. And they help with SEO. <\/p>\n\n\n\n

That\u2019s in part because they add more words to the page, usually including relevant keywords that help signal to Google what your page is about. And they give you the chance to implement review schema markup, so the product\u2019s star rating and the number of reviews show up right on the search engine results page (SERP), which increases the chances consumers will click.<\/p>\n\n\n\n

4. Include more long-tail keywords in your strategy.<\/h2>\n\n\n\n

Most eCommerce businesses are up against big players like Amazon and Walmart in the search engines. That makes it hard to compete for broad keywords that have a high search volume. <\/p>\n\n\n\n

For smaller eCommerce brands, you\u2019ll go further faster if you emphasize long-tail keywords<\/a> in your strategy. That can mean really specific iterations of the type of products you sell. For example, a keyword like 'charcoal facemask for acne and blackheads'\u009d will be easier to successfully target in your SEO efforts than simply 'charcoal facemask.'\u009d <\/p>\n\n\n\n

eCommerce businesses can also make headway by focusing on product keywords. If you feature a particular brand name that\u2019s popular with your audience, optimizing for specific product and brand keywords can help you capture particularly relevant traffic. <\/p>\n\n\n\n

5. Use schema markup.<\/h2>\n\n\n\n

Schema markup<\/a> gives you a way to provide Google more information about what\u2019s on a page. And it helps Google display more relevant details about the page on the SERP, making it more likely that people searching will click through.  <\/p>\n\n\n\n

For eCommerce websites, some of the most important categories of schema markup to include are product<\/a> and review<\/a> markup. <\/p>\n\n\n\n

These allow you to provide information on your product\u2019s price, availability, average star rating, and number of reviews. In some cases, that information will then show up right on the SERP, helping your page stand out in the results and improving your click-through rate. <\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

As a website owner, you can\u2019t control much when it comes to when and how you show up in the search engines. But schema markup gives you one extra way to supply details directly to Google, increasing the chances that the information you want consumers to see shows up before they even click.<\/p>\n\n\n\n