{"id":27016,"date":"2020-12-03T06:42:30","date_gmt":"2020-12-03T12:42:30","guid":{"rendered":"https:\/\/www.hostgator.com\/blog\/?p=27016"},"modified":"2021-02-08T14:13:29","modified_gmt":"2021-02-08T20:13:29","slug":"grow-online-store-tips","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/","title":{"rendered":"3 Ways to Grow Your Online Store in 2021"},"content":{"rendered":"\n<p>Most of us have shopped online this year more than ever, to follow pandemic restrictions, find items that fit pared-down budgets, or get items that are out of stock at our neighborhood stores. As a result, even consumers who were brand-new to digital shopping at the start of 2020 have had months to develop some distinct preferences and new expectations when they visit an eCommerce store.&nbsp;<\/p>\n\n\n\n<p>Meet those preferences and expectations and you can turn those visitors into loyal customers. Don\u2019t meet them, and those visitors may go somewhere else to buy.&nbsp;<\/p>\n\n\n\n<p>Here are three emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.<\/p>\n\n\n\n\n\n\n<div class=\"hgrp\"><h4>You might like&#8230;<\/h4><ul><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/web-hosting\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"shared_hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/shared.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/web-hosting\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"shared_hosting\">Shared Hosting<\/a><\/li><li><span class=\"prod-icon\"><a href=\"https:\/\/www.hostgator.com\/website-builder\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"button\" data-element-label=\"website_builder\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-150x150.png 150w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder-300x300.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/website-builder.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><\/span><a href=\"https:\/\/www.hostgator.com\/website-builder\" class=\"hgrp-link\" data-element-location=\"body.post_content.related_prod_block\" data-element-type=\"link\" data-element-label=\"website_builder\">Website Builder<\/a><\/li><\/ul><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-buy-now-pay-later\">1. Buy now, pay later&nbsp;<\/h2>\n\n\n\n<p><strong>Offering a way to pay in installments is great for customers who don\u2019t want to pay credit card interest, or who don\u2019t have credit cards.<\/strong> But setting up and managing recurrent payments can be a hassle and a fraud risk for merchants.&nbsp;<\/p>\n\n\n\n<p>Now, there are several major players offering third-party Buy Now Pay Later (BNPL) services that make it easier and safer for you to offer installment options for customers. BNPL has reached <a href=\"https:\/\/thehustle.co\/11232020-Affirm-IPO-BNPL\/\" target=\"_blank\" rel=\"noopener noreferrer\">7% of US shoppers this year<\/a>, according to Forbes and The Hustle.<\/p>\n\n\n\n<p>The Hustle reports that high earners and millennials really like BNPL, which is why merchants like Nordstrom offer it on their designer products as well as stuff at lower price points.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/yvW_KyJumWU6IsKZQVMWjqNZgH_8sZCE5birr9QeXVnbbsiLJDVnjcraoaWO_XqUbbgVC919CCBlcnWiCj-vkwNSeWhUNkY0TSeBBuFSPBqu171bMWdHtn9gt5mMc89JapwbkpBez_3hPt0KrQ\" alt=\"example of buy now pay later on ecommerce website\"\/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.hostgator.com\/blog\/add-buy-now-pay-later-ecommerce\/\">Adding a BNPL option<\/a> to your online store can shift some of the liability for potential fraud from you to the BNPL provider, and it frees you from having to prove each month that you have customer authorization to run the recurrent transaction. And unlike layaway, your customers get their items right away-no waiting until the last payment is made.<\/p>\n\n\n\n<p><strong>How does BNPL work for merchants?<\/strong> First, you\u2019ll need to sign up with a BNPL service. Three of the largest are Klarna, Affirm and Afterpay. Each has its own minimum requirements and rules for merchants, but in general, you can expect to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Get paid up front for each BNPL order by the BNPL provider.<\/li><li>Pay a transaction fee to the BNPL service for each BNPL order.&nbsp;<\/li><li>Take international orders without offering your own currency conversion tools or local payment methods.<\/li><li>Have your store listed in the BNPL store directory for its app users. For example, Afterpay has featured directory categories for small businesses and <a href=\"https:\/\/www.afterpay.com\/en\/categories\/blackownedbusinesses\" target=\"_blank\" rel=\"noopener noreferrer\">Black-owned online stores<\/a> ranging from small fashion boutiques to Rihanna\u2019s Fenty Beauty.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/cgz6mzc-aab_hHrqz3GTYvv5jsqyCq3TJ0il0pM0u3cr5yw2jiXrNn0M52tJ8i--jLuHNeHQ-agpz2JNt_HSjJkq8oXEtgNGjpRKC3m0wRwD5lhyEGe3Zw4F9mZ8EGYivEuime3eY6g8j-OKZQ\" alt=\"examples of ecommerce stores using buy now pay later\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Get access to major marketing resources. For example, <a href=\"https:\/\/www.klarna.com\/us\/business\/reach-our-shoppers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Klarna partners with its merchants on promotions<\/a>, exclusive offers, and social sharing tools like product wishlists.<\/li><li>Increase your conversion rates and average order values. Affirm\u2019s merchants, for example, in May 2020 reported a <a href=\"https:\/\/www.affirm.com\/business\/self-service\" target=\"_blank\" rel=\"noopener noreferrer\">20% lift in repeat purchase rate<\/a> and an 85% increase in average order value.<\/li><\/ul>\n\n\n\n<p>When you\u2019re shopping for a BNPL partner, first make sure their platform is compatible with your e-commerce platform, whether that\u2019s Magento, WooCommerce or something else. Read the agreement terms carefully, check out merchant and customer reviews, and see what support they offer for their partner merchants.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-local-same-day-and-next-day-delivery\">2. Local same-day and next-day delivery&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>New data shows that <a href=\"https:\/\/www.cspdailynews.com\/foodservice\/curbside-pickup-delivery-keep-growing\" target=\"_blank\" rel=\"noopener noreferrer\">90% of customers prefer home delivery<\/a> over going to the store, so if you\u2019re not offering delivery, you\u2019re not delighting 90% of your shoppers. Here\u2019s how to offer reliable delivery for your store.<\/p>\n\n\n\n<p>Start by deciding if you want to hire your own driver(s) or contract with a delivery service.&nbsp;<\/p>\n\n\n\n<p>If you have the budget to <strong>pay someone part-time or as-needed to make local deliveries<\/strong> for your store, you have more control over when deliveries are made, how your driver looks when they deliver (wearing a shirt or tag with your store\u2019s name and logo, for example), and direct feedback from your delivery person about what works and what doesn\u2019t with your delivery system.&nbsp;<\/p>\n\n\n\n<p>When you hire, you also have responsibilities to screen and train your driver, make sure they have insurance, and reimburse them for miles they put on their vehicle while delivering for you.<\/p>\n\n\n\n<p>If making a direct hire isn\u2019t in the budget, or if you\u2019d rather not take on the administrative tasks that come with hiring and managing an employee, you can <strong>work with a delivery service in your area<\/strong>. You can partner with an app-based service like Favor or Dropoff that will deliver your items to local customers for a fee per order. Or you can set up an account with a local courier service to give your nearby customers\u2019 orders the white glove treatment.&nbsp;<\/p>\n\n\n\n<p>Before you make your choice, review the service\u2019s insurance coverage, on-time rates, user reviews and policies regarding lost or damaged items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-more-value-for-your-customers\">3. More value for your customers&nbsp;<\/h2>\n\n\n\n<p>The economy is expected to start recovering in 2021, but consumers are likely to keep being careful with their spending. For your business to survive and thrive, focus on adding value for your customers, whether that\u2019s new features on your products, more service offerings, VIP support or something else.<\/p>\n\n\n\n<p>Here are some options to consider:<\/p>\n\n\n\n<p><strong>Discount subscription plans (aka 'subscribe and save'\u009d)<\/strong>. Your business doesn\u2019t need to work on the 'monthly box'\u009d model to benefit from offering subscriptions. By giving customers a way to subscribe to consumable products in your store, you can generate more repeat business and save your customers\u2019 time.&nbsp;<\/p>\n\n\n\n<p>Chewy does this by adding 'Add to Autoship'\u009d buttons on product pages, in shoppers\u2019 carts and in their past orders:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/pmg_xkxNxcJ4bvMjDLeOxIzXjV3T3-5oIi3MTltU7STLRqoDqwiTeATBB9h-movBtQ5eT-T5c5crf-8lpMGF6V-yLRe3iga-AXll1y5d2pgjgTRo8qQluSS0fMiDPr97TBtbpcbAP3Dt87Wa5A\" alt=\"autoship\"\/><\/figure><\/div>\n\n\n\n<p>Our post on <a href=\"https:\/\/www.hostgator.com\/blog\/create-ecommerce-subscription-business-guide\/\">creating an eCommerce subscription business<\/a> will walk you through everything you need to know about choosing subscription plugins plus pricing, promoting and shipping your subscription items.<\/p>\n\n\n\n<p><strong>Run a customer survey to learn what else your customers want from your store<\/strong>. Maybe there\u2019s a product they can\u2019t get that they wish you\u2019d stock. Or a service they\u2019d pay for, if only you offered it. Perhaps some of them are willing to pay a monthly fee for premium customer support. <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-customer-surveys\/\">Use our customer survey tips<\/a> to find out how you can add value for your customers and keep them coming back in 2021.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of us have shopped online this year more than ever, to follow pandemic restrictions, find items that fit pared-down&#8230;<\/p>\n","protected":false},"author":162,"featured_media":27019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[141,120,139],"class_list":["post-27016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-ecommerce","tag-shared-hosting","tag-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways to Grow Your Online Store in 2021 - HostGator<\/title>\n<meta name=\"description\" content=\"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Grow Your Online Store in 2021\" \/>\n<meta property=\"og:description\" content=\"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T12:42:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T20:13:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1155\" \/>\n\t<meta property=\"og:image:height\" content=\"605\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"3 Ways to Grow Your Online Store in 2021\",\"datePublished\":\"2020-12-03T12:42:30+00:00\",\"dateModified\":\"2021-02-08T20:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\"},\"wordCount\":1047,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg\",\"keywords\":[\"eCommerce\",\"Shared Hosting\",\"Startup &amp; Small Business\"],\"articleSection\":[\"Startup &amp; Small Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\",\"name\":\"3 Ways to Grow Your Online Store in 2021 - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg\",\"datePublished\":\"2020-12-03T12:42:30+00:00\",\"dateModified\":\"2021-02-08T20:13:29+00:00\",\"description\":\"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg\",\"width\":1155,\"height\":605,\"caption\":\"Best Ways to Grow your eCommerce Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways to Grow Your Online Store in 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\",\"name\":\"Casey Kelly-Barton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"caption\":\"Casey Kelly-Barton\"},\"description\":\"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention\",\"sameAs\":[\"http:\/\/caseykellybarton.com\/\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Ways to Grow Your Online Store in 2021 - HostGator","description":"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/","og_locale":"en_US","og_type":"article","og_title":"3 Ways to Grow Your Online Store in 2021","og_description":"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.","og_url":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2020-12-03T12:42:30+00:00","article_modified_time":"2021-02-08T20:13:29+00:00","og_image":[{"width":1155,"height":605,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg","type":"image\/jpeg"}],"author":"Casey Kelly-Barton","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Casey Kelly-Barton","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/"},"author":{"name":"Casey Kelly-Barton","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a"},"headline":"3 Ways to Grow Your Online Store in 2021","datePublished":"2020-12-03T12:42:30+00:00","dateModified":"2021-02-08T20:13:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/"},"wordCount":1047,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg","keywords":["eCommerce","Shared Hosting","Startup &amp; Small Business"],"articleSection":["Startup &amp; Small Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/","url":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/","name":"3 Ways to Grow Your Online Store in 2021 - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg","datePublished":"2020-12-03T12:42:30+00:00","dateModified":"2021-02-08T20:13:29+00:00","description":"Here are 3 emerging eCommerce trends you can harness now to give online shoppers what they want and win more customers in the year ahead.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/11\/Best-Ways-to-Grow-your-eCommerce-Business.jpg","width":1155,"height":605,"caption":"Best Ways to Grow your eCommerce Business"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/grow-online-store-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Ways to Grow Your Online Store in 2021"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a","name":"Casey Kelly-Barton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","caption":"Casey Kelly-Barton"},"description":"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention","sameAs":["http:\/\/caseykellybarton.com\/"],"url":"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27016"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=27016"}],"version-history":[{"count":3,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27016\/revisions"}],"predecessor-version":[{"id":27566,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/27016\/revisions\/27566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/27019"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=27016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=27016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=27016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}