{"id":26572,"date":"2020-08-24T14:48:27","date_gmt":"2020-08-24T19:48:27","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26572"},"modified":"2020-10-14T10:56:25","modified_gmt":"2020-10-14T15:56:25","slug":"ecommerce-holiday-delivery-options","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/","title":{"rendered":"How to Plan and Price Your Special Holiday Delivery Options"},"content":{"rendered":"\n<p>The holidays are coming. Are you making a list of things your new eCommerce business needs to do? Checking it twice? <\/p>\n\n\n\n<p>We are, too. Your first holiday sales season as an online store owner can be a lot, so we\u2019re walking through the basic prep you can do now for a successful fourth quarter.&nbsp;<\/p>\n\n\n\n<p>Our series on how to rock your online store\u2019s first holiday season has covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.hostgator.com\/blog\/holiday-promotions-planning-guide\/\">Planning holiday promotions<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-marketing-guide\/\">Marketing your holiday promotions<\/a><\/li><li><a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-gift-bundles-planning\/\">Creating exclusive offers for holiday shoppers<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Serve up special delivery options and perks for your holiday shoppers<\/h2>\n\n\n\n<p>Now, let\u2019s look at what can be one of the most fun parts of your store\u2019s holiday experience: giving customers the extras and special options they want for gifting and delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Holiday gift wrap and messages<\/h2>\n\n\n\n<p>Unwrapping presents makes the holidays fun. Ordering, wrapping and re-mailing them, not so much. You can help your customers by offering to wrap their purchases and include a message before you ship them out.&nbsp;<\/p>\n\n\n\n<p>Not skilled at making sharp corners with wrapping paper? Offer to ship gifts in a cute box or bag instead. Be sure to serve up some great photos of the gift wrap you offer and show a couple of wrapped or bagged items ready to go. Then add gift wrap to your checkout menu.<\/p>\n\n\n\n<p><strong>What to charge:<\/strong> Because wrapping paper and gift boxes are inexpensive, you can turn a profit on this quick but crucial service. Many large retailers charge between $4 and $6 per items, so feel free to charge in that range.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Local same-day and next-day deliveries<\/h2>\n\n\n\n<p>In our <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-gift-bundles-planning\/\">post on holiday exclusives<\/a>, we mentioned the possibility of offering special deals for local delivery only, like a locally themed gift basket or something too delicate or bulky to ship.&nbsp;<\/p>\n\n\n\n<p>This kind of offer works well if you have customers (or potential customers) near your fulfillment center and if you have a way to deliver the goods. So how do you do that, especially if you\u2019re your store\u2019s only employee?<\/p>\n\n\n\n<p>One option is to <strong>hire a temporary delivery driver<\/strong> to handle your local orders. You\u2019ll know exactly who\u2019s making deliveries, which is a plus. However, adding someone to your payroll and insurance may only make financial sense if you expect to have a steady stream of local delivery requests through the holidays.<\/p>\n\n\n\n<p>If you\u2019re not sure how many local deliveries you\u2019ll have, or if you don\u2019t have the time to onboard a new employee right now, <strong>consider a delivery service<\/strong>. Dropoff and Roadie cater to local businesses and take care of screening, insuring and training their drivers.&nbsp;<\/p>\n\n\n\n<p><strong>What to charge?<\/strong> Make local delivery on your holiday exclusives free for your customers. Just bake the cost of delivery plus a bit of profit into the price of the items that are available for delivery.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comprehensive package tracking and insurance<\/h2>\n\n\n\n<p>Everybody who buys online wants to know where their stuff is and when it will arrive. Just before the holidays, the need to know gets even more intense. Will their mom\u2019s gift get there in time? Will the package get stolen off the porch? What if it\u2019s damaged?<\/p>\n\n\n\n<p>The result can be lots of calls and emails to your customer service desk, just at a time when you have a million other holiday-related issues to focus on. But you can\u2019t leave your customers wondering. <\/p>\n\n\n\n<p>Fortunately, you have options to help your customers track their stuff and file claims if there\u2019s a problem.<\/p>\n\n\n\n<p><strong>Tracking and claims through the shipping carrier<\/strong><\/p>\n\n\n\n<p>This is the option many small businesses start with. UPS, USPS, FedEx and others can provide tracking numbers your customers can use to keep tabs on their stuff. Carriers also offer insurance, although filing a claim for a lost or damaged package can be a bit of a hassle.&nbsp;<\/p>\n\n\n\n<p><strong>Tracking through a shipping extension or app<\/strong><\/p>\n\n\n\n<p>If you want to give your customers more than basic carrier shipping data, consider an extension or app that goes the extra mile. Here are a few popular options to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>With a site extension like <a href=\"https:\/\/woocommerce.com\/products\/shipment-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce Shipment Tracking<\/a> your store can give customers an easier way to track their stuff from your site or their emails.&nbsp;<\/li><li>With a <a href=\"https:\/\/goshippo.com\" target=\"_blank\" rel=\"noopener noreferrer\">shipping and returns app like Shippo<\/a> connected to your store, your customers can see the progress of their packages and their estimated time of arrival   helpful for foiling porch pirates.&nbsp;<\/li><li>Another app, <a href=\"https:\/\/route.com\/merchants\/\" target=\"_blank\" rel=\"noopener noreferrer\">Route, does package tracking<\/a> and takes on shipment-related customer service inquiries and package claims to save you and your customers time.<\/li><\/ul>\n\n\n\n<p><strong>What to charge:<\/strong> Not a thing. Package tracking is table stakes for eCommerce. Build the cost of any paid tracking services into your <a href=\"https:\/\/www.hostgator.com\/blog\/online-store-millennial-shoppers-review-pricing\/\">product pricing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Holiday return policies<\/h2>\n\n\n\n<p>Customers check <a href=\"https:\/\/www.hostgator.com\/blog\/create-ecommerce-return-policy\/\">return policies<\/a> before they buy, and they prefer the kind of no-hassle, no-cost return policy that Amazon has had for years.&nbsp;<\/p>\n\n\n\n<p><strong>What to charge?<\/strong> To customers, the ideal return fee is $0. But returns get expensive for merchants.&nbsp;<\/p>\n\n\n\n<p>It\u2019s a conundrum the whole eCommerce industry is wrestling with: How can you balance your customers\u2019 reasonable desire to return purchases or gifts that don\u2019t work with your need to avoid losing too much money on return costs?&nbsp;<\/p>\n\n\n\n<p>Here are some options.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Offer a free-return policy<\/strong> just for the holiday season and a few weeks beyond, so that your customers\u2019 gift recipients can return items that aren\u2019t quite right. That can keep your customers happy and encourage them to buy from you, without forcing you to bear the full cost of return shipping year-round.<\/li><li>Another option? <strong>Charge for return shipping<\/strong> but waive your normal restocking fee for returns during a special holiday window.<\/li><li><strong>Include return labels<\/strong> with all your outgoing packages during the holidays to make things easy for your customers. If you use a shipping and reverse-logistics app like Shippo (which works with our <a href=\"https:\/\/www.hostgator.com\/website-builder\">eCommerce Website Builder<\/a>), you\u2019re only charged return postage if the customer uses the label.<\/li><li><strong>Offer gift receipts<\/strong> that don\u2019t show the purchase price but do include information for returns and exchanges.<\/li><li>Don\u2019t want to offer returns? Sell items like swimwear or cosmetics that can\u2019t safely be returned? <strong>Offer store credit or exchanges<\/strong> instead of returns.<\/li><\/ul>\n\n\n\n<p>If you make holiday changes to your return policy, make sure to let customers know and clearly spell out the dates when the holiday policy is in effect. Update your site\u2019s return page, mention the updated policy during checkout and put a 'holiday return policy'\u009d link on each page.<\/p>\n\n\n\n<p>The steps above are great for building loyalty in your customers. But there\u2019s no denying that returns cost you money. Here are a couple of options for reducing the impact on your bottom line.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Add an 'open box'\u009d section<\/strong> in your store where budget-conscious shoppers can buy returned items in good condition at a discount, to help you recover some of your return costs.<\/li><li><strong>Consider partnering with a liquidator<\/strong> (Overstock and B-Stock are a couple of well-known examples) to sell your returned inventory.<\/li><\/ul>\n\n\n\n<p>Now that you have ideas for making holiday deliveries special and easy for your customers, we need to think about how to get those orders delivered on time, without busting your budget.&nbsp;<\/p>\n\n\n\n<p>In the next Rock the Holidays post, we\u2019ll get into the finer points of delivery that all eCommerce merchants need to know. From cutoff dates to holiday surcharges to international shipping policies, we\u2019ll help you get up to speed on shipping for your store\u2019s first holiday season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holidays are coming. Are you making a list of things your new eCommerce business needs to do? Checking it&#8230;<\/p>\n","protected":false},"author":162,"featured_media":26622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[141,233,121],"class_list":["post-26572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-ecommerce","tag-wordp","tag-wordpress-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan and Price Your Special Holiday Delivery Options - HostGator<\/title>\n<meta name=\"description\" content=\"Help your store stand out this holiday season with special eCommerce holiday delivery options, from gift wrap to same-day delivery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Plan and Price Your Special Holiday Delivery Options\" \/>\n<meta property=\"og:description\" content=\"Help your store stand out this holiday season with special eCommerce holiday delivery options, from gift wrap to same-day delivery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-24T19:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T15:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/08\/How-to-Plan-and-Price-Your-Special-Holiday-Delivery-Options.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"How to Plan and Price Your Special Holiday Delivery Options\",\"datePublished\":\"2020-08-24T19:48:27+00:00\",\"dateModified\":\"2020-10-14T15:56:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/\"},\"wordCount\":1273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-delivery-options\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/08\/How-to-Plan-and-Price-Your-Special-Holiday-Delivery-Options.jpg\",\"keywords\":[\"eCommerce\",\"wordp\",\"WordPress Hosting\"],\"articleSection\":[\"Startup &amp; 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