Your first holiday season as an online store owner can be a wild ride-and a major planning challenge. <\/p>\n\n\n\n
Have you stocked the items shoppers will want? Will your website hold up during the holiday rush? And maybe most important for new store owners, will customers find your store and shop with you during retail\u2019s busiest time of the year?<\/strong><\/p>\n\n\n\n In this second installment of How to Rock Your Online Store\u2019s First Holiday Season, we\u2019re going to show you how to build a holiday marketing plan you can use to help you find new customers, build awareness of your brand or get more shoppers to your website. <\/p>\n\n\n\n (Missed the kickoff post in this series? Start with our guide to planning your holiday promotions<\/a>, then meet back up with us here.)<\/p>\n\n\n\n Ready to take the next step? Here we go.<\/p>\n\n\n\n No matter how early in the year it feels to you, it\u2019s time to get going on your holiday promo marketing campaign plans. Many retailers launch their holiday campaigns in October to catch the eyes of early-bird shoppers. <\/p>\n\n\n\n Now, some big retailers and analysts expect consumers to begin holiday shopping earlier than normal<\/a>-so you want to be ready to connect with them when they\u2019re ready to start spending.<\/p>\n\n\n\n For this post, we\u2019re drawing on the wisdom of our web pros Blair Williamson, Emily Hill and Jana Thibodeaux. Their webinar on holiday social marketing<\/a> is worth watching in full, especially if you have questions after you finish reading this post or want the details on how to create great campaigns.<\/p>\n\n\n\nPlan Your Holiday Promo Marketing Campaigns Now<\/h2>\n\n\n\n