{"id":26373,"date":"2020-08-04T08:03:00","date_gmt":"2020-08-04T13:03:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26373"},"modified":"2020-08-03T14:35:23","modified_gmt":"2020-08-03T19:35:23","slug":"ecommerce-holiday-season-predictions-covid","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/","title":{"rendered":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)"},"content":{"rendered":"\n<p>Retailers know that winter&nbsp;holiday&nbsp;gift shopping is what keeps the industry going, and until this year,&nbsp;holiday&nbsp;sales figures were on a roll, steadily climbing year after year.&nbsp;<\/p>\n\n\n\n<p>Now, though, many consumers say they\u2019re not sure if they\u2019ll spend as much in&nbsp;2020&nbsp;as in years past. Some are already committed to spending less. And many say they\u2019ve made big changes in how they&nbsp;plan&nbsp;to shop for&nbsp;holiday&nbsp;gifts this year.<\/p>\n\n\n\n<p>Here\u2019s what&nbsp;small&nbsp;online retailers&nbsp;need to know now about consumers\u2019&nbsp;holiday&nbsp;2020&nbsp;spending plans, popular gift categories and potential changes to major sales days. Use this info to&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-marketing-guide\/\">plan&nbsp;your holiday season marketing<\/a>, product selection, pricing, and promotions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eCommerce looks different this year.<\/h2>\n\n\n\n<p>Ordinarily, the holiday season is the big event retailers spend all year preparing for. The sheer volume of site traffic, orders, and fulfillment requests pushes many sellers to their limit. Think of it as the big marathon you\u2019ve been training for. But things are different now.<\/p>\n\n\n\n<p><strong>What\u2019s changing? <\/strong>With many stores closed and people sheltering at home, everyday eCommerce volume is way, way up over previous years. Every day in April, for example, eCommerce sites overall had <a href=\"https:\/\/mashable.com\/article\/people-shopping-more-coronavirus\/\" target=\"_blank\" rel=\"noopener noreferrer\">more traffic than they did on Black Friday<\/a> 2019, the most popular shopping day of the holiday season. That\u2019s like running a marathon a day since shutdowns began.<\/p>\n\n\n\n<p><strong>What do the changes mean?<\/strong> Does this mean your holiday season will be even bigger than in a regular year? Or will consumers tap out their budgets before the holidays? No one\u2019s really sure yet, because factors like pent-up demand from consumers who\u2019ve so far escaped financial damage may drive holiday sales.&nbsp;<\/p>\n\n\n\n<p>However, it\u2019s a safe bet that if your customers are already price-sensitive, they will be even more so this winter. In early 2020, 42% of consumers said they <a href=\"https:\/\/www.digitalcommerce360.com\/2020\/05\/13\/the-shopper-speaks-so-what-about-the-holidays\/\" target=\"_blank\" rel=\"noopener noreferrer\">made their 2019 online purchases based on price<\/a>, and 24% said they never paid full price online. That survey was taken when unemployment was at a 50-year low. Now, it\u2019s close to 11%.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What you can do now<\/h4>\n\n\n\n<p>Review your metrics to see if&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your bestsellers have changed from more to less expensive items.<\/li><li>Your discount offers are getting more conversions than during the same time last year.<\/li><li>The price points on <a href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-wishlists-boost-sales\/\">your customers\u2019 most recent wishlist items<\/a> have dropped.<\/li><\/ul>\n\n\n\n<p>This data can show you if your customers are scaling back their spending and searching for more deals. If so, they\u2019ll probably expect great deals and the lowest possible prices during the holidays.&nbsp;<\/p>\n\n\n\n<p>Focus on products that fit your customers\u2019 price range and wishlist trends. And start planning your discount offers, free shipping, and other promotions to keep your holiday shoppers happy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The holiday sales calendar might get weird.<\/h2>\n\n\n\n<p>In previous years, more than a third of consumers started their holiday gift-buying before November. But the long weekend that includes Thanksgiving, Black Friday and Cyber Monday accounted for a huge proportion of eCommerce and retail sales. This graph from the 2019 National Retail Federation holiday consumer survey shows how things usually go:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/vecUYDnA-U1P62UBVFhd0rikfJowjmwxD76r0z7J0XLeURD5Ot9VxXeW1OTn_SpGJwkujqTzbpIqxNDCIN56TkliSNma4J98U3e0ffeTroE_gMR4lYvy9V1hrBy1fxcrQJNAjPC0qQGHBxibIg\" alt=\"typical consumer holiday shopping trends\"\/><\/figure>\n\n\n\n<p><strong>What\u2019s changing?<\/strong> In-store Black Friday sales almost certainly won\u2019t be anything like the crowded events of yesteryear. <a href=\"https:\/\/www.pymnts.com\/news\/retail\/2020\/macys-considers-options-for-black-friday\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Macy\u2019s (opens in a new tab)\">Macy\u2019s<\/a>, and presumably other retailers, are looking at <a href=\"https:\/\/www.hostgator.com\/blog\/setup-curbside-pickup-guide\/\">buy-online, pickup-curbside options<\/a> to reduce in-store crowding, and more shoppers may stick to buying online instead of returning to physical stores. That could mean even more website traffic on Black Friday and Cyber Monday.<\/p>\n\n\n\n<p>The biggest unknown right now is when Amazon Prime Day will happen. From 2015 until last July, Prime Day was the biggest online shopping event of the summer, racking up <a href=\"https:\/\/www.digitalcommerce360.com\/article\/amazon-prime-day-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">more than $7 billion in sales<\/a> in 2019. This year, the eCommerce giant has <a href=\"https:\/\/www.cnbc.com\/2020\/07\/02\/amazon-delays-prime-day-until-october-due-to-coronavirus.html\" target=\"_blank\" rel=\"noopener noreferrer\">postponed Prime Day<\/a> until the fall, possibly in early October.&nbsp;<\/p>\n\n\n\n<p><strong>What do the changes mean?<\/strong> What happens when you move a $7 billion, single-retailer sales event to the month before Black Friday? No one can say for sure, but if shoppers grab holiday gifts then, they may spend less on Black Friday and Cyber Monday.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What you can do now<\/h4>\n\n\n\n<p>Watch for Amazon\u2019s announcement of its 2020 Prime Day date. <a href=\"https:\/\/www.hostgator.com\/blog\/holiday-promotions-planning-guide\/\">Start thinking about promotions<\/a> you could run at the same time as Prime Day, to encourage your customers to stick with you.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not already offering your products on Amazon as well as your own website, consider getting started so you can get in on the Prime Day frenzy, whenever it happens.<\/p>\n\n\n\n<p>And now\u2019s a good time to make sure your hosting plan can scale up to accommodate any surges in traffic this holiday season.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bestselling product categories may change this year.<\/h2>\n\n\n\n<p>Some of the products that seem to always make the top 10 list for holiday gift-giving may not do as well this year. Consider this list from the NRF 2019 holiday consumer survey:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ts7Kh4lmUgitumR4oYhbb9aPJ4Oknb0VtETi-qNDMMinPXyMV2WGAlI0nAiwqO19ygNZqiTUknQ-kWeyqktWTI2kcDxmwRL-Yrix3OlRwmdZTPlYXTTfC6zhYusYgxasd5CJd0Sj1ycKDKNOIA\" alt=\"top categories for holiday gifts\"\/><\/figure>\n\n\n\n<p>Clothing may still do well because of seasonal shifts and holiday traditions. Now more than ever, we need matching flannel pajamas for lounging at home in style, for example. Books and media, toys and food all seem like safe, comforting bets for holiday gifting.<\/p>\n\n\n\n<p><strong>What\u2019s changing?<\/strong> Jewelry sales haven\u2019t fared well since the start of the pandemic, with retailers ranging from Kay to Tiffany reporting big sales drops. It\u2019s unclear whether shoppers will shift gears and treat their loved ones to jewelry during the holidays. Demand for cash has been dropping, too, since the CDC recommended that retail workers avoid handling it.&nbsp;<\/p>\n\n\n\n<p><strong>What do the changes mean?<\/strong> To avoid gifting cash, shoppers may buy more gift cards this holiday season. Gift cards are already gaining popularity with shoppers looking to support their favorite local businesses. Google has even added a way for shoppers to <a href=\"https:\/\/www.hostgator.com\/blog\/google-my-business-covid19-tools-updates\/\">buy gift cards from retailers\u2019 Google My Business profiles<\/a>.<\/p>\n\n\n\n<p>As for jewelry, sales aren\u2019t down in all markets. Chinese shoppers are the bright spot for jewelry and other luxury brands right now, according to CNN Business, as their economy starts to recover from the initial impact of the pandemic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What you can do now<\/h4>\n\n\n\n<p>Keep tabs on sales trends for each of your product categories as the holidays approach. Think about discounts and promotions that could boost slower-selling items you have in-stock. Offer gift cards and plan gift card promotions for the holidays.&nbsp;<\/p>\n\n\n\n<p>If your store offers products that are selling slowly at home but faster abroad, you may want to start selling across borders to boost your revenue. <a href=\"https:\/\/www.hostgator.com\/blog\/find-ecommerce-marketplace-online-store\/\">International marketplaces<\/a> can be an easy tool for&nbsp; building a customer base overseas.<\/p>\n\n\n\n<p><em>What else do consumers expect when they shop for the holidays? Online stores that load fast, don\u2019t crash and protect their data. If you need to upgrade your hosting plan, now\u2019s the time. <a href=\"https:\/\/www.hostgator.com\/\">Get started with HostGator today.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailers know that winter&nbsp;holiday&nbsp;gift shopping is what keeps the industry going, and until this year,&nbsp;holiday&nbsp;sales figures were on a roll,&#8230;<\/p>\n","protected":false},"author":162,"featured_media":26509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[150,141,139],"class_list":["post-26373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-covid-19","tag-ecommerce","tag-startup-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions) - HostGator<\/title>\n<meta name=\"description\" content=\"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)\" \/>\n<meta property=\"og:description\" content=\"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-04T13:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-03T19:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Kelly-Barton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HostGator\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Kelly-Barton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\"},\"author\":{\"name\":\"Casey Kelly-Barton\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\"},\"headline\":\"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)\",\"datePublished\":\"2020-08-04T13:03:00+00:00\",\"dateModified\":\"2020-08-03T19:35:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\"},\"wordCount\":1152,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg\",\"keywords\":[\"COVID-19\",\"eCommerce\",\"Startup &amp; Small Business\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\",\"name\":\"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions) - HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg\",\"datePublished\":\"2020-08-04T13:03:00+00:00\",\"dateModified\":\"2020-08-03T19:35:23+00:00\",\"description\":\"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg\",\"width\":1152,\"height\":606,\"caption\":\"2020 eCommerce Holiday Season Predictions\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a\",\"name\":\"Casey Kelly-Barton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g\",\"caption\":\"Casey Kelly-Barton\"},\"description\":\"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention\",\"sameAs\":[\"http:\/\/caseykellybarton.com\/\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions) - HostGator","description":"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/","og_locale":"en_US","og_type":"article","og_title":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)","og_description":"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.","og_url":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2020-08-04T13:03:00+00:00","article_modified_time":"2020-08-03T19:35:23+00:00","og_image":[{"width":1152,"height":606,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg","type":"image\/jpeg"}],"author":"Casey Kelly-Barton","twitter_card":"summary_large_image","twitter_creator":"@HostGator","twitter_site":"@HostGator","twitter_misc":{"Written by":"Casey Kelly-Barton","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/"},"author":{"name":"Casey Kelly-Barton","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a"},"headline":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)","datePublished":"2020-08-04T13:03:00+00:00","dateModified":"2020-08-03T19:35:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/"},"wordCount":1152,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg","keywords":["COVID-19","eCommerce","Startup &amp; Small Business"],"articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/","url":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/","name":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions) - HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg","datePublished":"2020-08-04T13:03:00+00:00","dateModified":"2020-08-03T19:35:23+00:00","description":"The retail holiday season is almost here. What will it look like for eCommerce this year? We share our top 3 predictions for a COVID-19 holiday season.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/07\/2020-eCommerce-Holiday-Season-Predictions.jpg","width":1152,"height":606,"caption":"2020 eCommerce Holiday Season Predictions"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/ecommerce-holiday-season-predictions-covid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Will COVID-19 Impact eCommerce This Holiday Season? (3 Predictions)"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/4c68d74801037eb3f313d8a456d6506a","name":"Casey Kelly-Barton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65d330a9fbb7308264432649d5324f2b?s=96&d=mm&r=g","caption":"Casey Kelly-Barton"},"description":"Casey Kelly-Barton is an Austin-based freelance B2B content marketing writer. Her specialty areas include SMB marketing and growth, data security, IoT, and fraud prevention","sameAs":["http:\/\/caseykellybarton.com\/"],"url":"https:\/\/www.hostgator.com\/blog\/author\/caseykb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26373"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/162"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=26373"}],"version-history":[{"count":3,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26373\/revisions"}],"predecessor-version":[{"id":26513,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26373\/revisions\/26513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/26509"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=26373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=26373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=26373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}