{"id":26321,"date":"2020-08-12T14:18:42","date_gmt":"2020-08-12T19:18:42","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26321"},"modified":"2020-10-14T10:44:58","modified_gmt":"2020-10-14T15:44:58","slug":"restaurant-websites-importance","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/restaurant-websites-importance\/","title":{"rendered":"Importance of Websites for Restaurants"},"content":{"rendered":"\n

When you\u2019re tired of cooking yourself and ready to get food that\u2019s been prepared by somebody else, what\u2019s your first move? You turn to the internet. <\/p>\n\n\n\n

Whether that\u2019s to head to the website of a restaurant you know you like, or to do some searches to find a new one to try, most people start the process of getting a meal from a restaurant online.<\/p>\n\n\n\n

That was often true before COVID-19<\/a>, but today pulling up a restaurant website to peruse the menu, check for takeout and delivery options, and place orders is an even bigger part of the typical process of 'eating out.'\u009d <\/p>\n\n\n\n

If you don\u2019t have a website for your restaurant, trust that many of your potential customers will end up looking for an eatery that does. <\/p>\n\n\n\n

10 Reasons Websites for Restaurants Are Important<\/h2>\n\n\n\n

A website is a restaurant\u2019s main home online. It\u2019s the place customers that already know you will check first when they want information about you. And it\u2019s the main way new customers looking for options when they\u2019re hungry will learn about you. <\/p>\n\n\n\n

Having a restaurant website provides a number of undeniable benefits. <\/p>\n\n\n\n

1. A website shows legitimacy.<\/h3>\n\n\n\n

For any type of business, many consumers see a website as a clear sign the business is established and trustworthy. Not having one can make you seem amateur or sketchy by contrast. A restaurant website that looks professional and provides accurate information demonstrates to potential customers that you\u2019re running a reputable business. <\/p>\n\n\n\n

And when it comes to food-where the stakes of eating bad food are high (food poisoning is no joke)-showing your audience you take running your restaurant seriously is important. <\/p>\n\n\n\n

2. A website makes your restaurant easier to find.<\/h3>\n\n\n\n

When someone wakes up hungry and types 'breakfast taco near me'\u009d into their phone or laptop, they\u2019re only going to see results that have an online presence. <\/p>\n\n\n\n

\"google<\/figure>\n\n\n\n

While a website isn\u2019t technically<\/em> required to show up in a Google search-a Google business listing<\/a> is enough-having a website still plays a big role in how easily customers are able to find you online.<\/p>\n\n\n\n

In deciding which businesses and websites should show up on page one in a search, your website authority<\/a> is one of the things Google\u2019s algorithms take into account. If you don\u2019t have a website for your restaurant at all, you don\u2019t have a way to build authority, which means you\u2019ll show up less often in relevant searches. And the times you do show up, when people see there\u2019s no website link in your Google listing, they may skip to an option that does have a site that makes it easy for them to learn more about the business and food they serve. <\/p>\n\n\n\n

And since people who like your food don\u2019t have anything to link to when recommending you, you\u2019ll miss out on online promotional opportunities. <\/p>\n\n\n\n

Say a local food blogger loves your breakfast tacos. If they\u2019re able to link back to your website in a review, it both increases your website authority and gives their readers an easy way to check out your restaurant. Without that link, readers don\u2019t have a clear, authoritative place to learn about your restaurant and are less likely to follow through and give you a try. <\/p>\n\n\n\n

3. People can browse your menu.<\/h3>\n\n\n\n

Before committing to a specific restaurant, people want to know what they’re getting in for. What specific food options do you bring to the table? When your menu is right there online, you make it easy for potential customers to review their options and decide what looks good. <\/p>\n\n\n\n

Making your menu available online is useful for everyone, but becomes especially important for any potential customers that have food allergies or are picky eaters. For example, someone who can\u2019t eat gluten needs to know before they show up to your restaurant whether there\u2019s anything on the menu they can actually eat. <\/p>\n\n\n\n

If your menu isn\u2019t available for them to look over in advance, you risk having to deal with unhappy customers that show up hungry and can\u2019t eat (or don\u2019t want) anything you have to offer. And you increase the likelihood that people you could<\/em> feed don\u2019t show up at all, because they can\u2019t confirm your restaurant has anything they\u2019d want. <\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

Pro tip: <\/strong>Whatever format you load your menu in, make sure it works well on mobile<\/a>! A lot of people make decisions about where to eat while on the go. They want to see what\u2019s nearby when they\u2019re hungry on their way home from work or finishing up errands. For these customers, being able to see what their menu options are on their phones can be a deciding factor in their decision about whether to order with you, or go with another area restaurant.<\/p>\n\n\n\n

4. You can load mouth-watering images of your food.<\/h3>\n\n\n\n

Food appeals to more of our senses than just taste. While you can\u2019t use your website to get people\u2019s taste buds watering via the yummy smells of your cooking, you can show them how delectable your dishes look. Take advantage of the visual medium of websites to show off your tastiest looking entrees and appetizers. <\/p>\n\n\n\n

Food that sounds good can become downright irresistible once people can get a glimpse of how it looks. Plus original images of your food<\/a> are a good way to make a website experience stronger. They make the brand experience people get from your website more memorable, and give you more places to optimize your website for search engines<\/a>.<\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

5. Online ordering is now expected.<\/h3>\n\n\n\n

Now that most of your consumer base is sheltering in place, the main way people are frequenting restaurants is through online orders. If you don\u2019t have a website, you aren\u2019t giving housebound customers a way to order from you. <\/p>\n\n\n\n

The best way to keep up business for the course of the pandemic is to make sure people have easy options to place takeout and delivery orders through your website.<\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

Getting that set up now means that you can reap the benefits of the additional income stream online ordering provides once the danger passes. Creating your own system of taking online orders through a website can also save you from a dependency on third-party delivery services that often take too much off the top for restaurants to make any profit<\/a>-especially if you start to employ your own delivery drivers. <\/p>\n\n\n\n

A restaurant website is the first step toward providing the convenience of online ordering-something people require now, and will continue to appreciate when the option of dining at a restaurant becomes safe again. <\/p>\n\n\n\n

6. You decide how your brand is portrayed.<\/h3>\n\n\n\n

You don\u2019t have<\/em> to have a website for your restaurant to have an online presence. Your restaurant can be listed on Yelp and Google without ever launching your own website. So it may be tempting to just stick with those easy options-customers can find you there, and you can save the time and cost it takes to build a website, right?<\/p>\n\n\n\n

The problem is that you don’t have control over how you show up on those spaces. You\u2019re limited in what information you can include. You\u2019re not able to put forth the version of your brand you want people to encounter.<\/p>\n\n\n\n

When you create your own restaurant website, the space belongs entirely to you. You choose the color scheme so it matches your overall branding. You talk about your restaurant in the terms you know matter most to your customers. And you can load the best photos of the food your customers love. Your website is where you can put your best online face forward for the world, and make the case to customers for why they should choose you.<\/p>\n\n\n\n

7. You give people a heads up about your restaurant hours.<\/h3>\n\n\n\n

Have you ever made the trip to a restaurant you were looking forward to, only to find it closed? You were probably already hungry and had to figure out an alternative option in a rush-not a fun experience. With COVID-19 wreaking havoc on any regularity that once existed in restaurant schedules, the risk of this experience has increased. <\/p>\n\n\n\n

You don\u2019t want to disappoint customers that are already stressed out. A website is the best way to keep up-to-date information<\/a> about your hours and what types of service you\u2019re offering all in a central location. <\/p>\n\n\n\n

If dine-in service isn\u2019t available and customers need to put in an order online for pickup, you want to provide clear instructions where they know to look. If you\u2019ll be open on a different schedule than usual, you want to give them a head\u2019s up before they get their hopes up for a lunch they can\u2019t have. <\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

8. You can share safety procedures.<\/h3>\n\n\n\n

Your location, your menu, and your food photography are all contributing factors in deciding whether to choose your restaurant. But in the age of COVID-19, another big thing consumers are looking for is information on how you\u2019re working to keep customers and employees safe. <\/p>\n\n\n\n

A restaurant website gives you a chance to communicate to your audience that you\u2019re taking concerns about the virus seriously, and that you\u2019re thoughtfully implementing procedures to reduce risk as much as possible. As the restaurant owner, it also gives you a place to clearly outline any rules you expect customers to follow to keep others safe, such as wearing a mask or staying in their car for pickups and letting you bring orders to them. <\/p>\n\n\n\n

Even if people love your food, if they\u2019re scared you\u2019re not taking proper precautions to keep them safe, they won\u2019t have anything to do with your business. And if conscious consumers feel like you\u2019re needlessly putting employees at risk, you\u2019ll lose their business for the long term as well. Show people you care and are doing your due diligence to get this right. <\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

9. You can add income streams.<\/h3>\n\n\n\n

A restaurant site will mostly exist to promote your food, but you don\u2019t have to stop there. Any restaurant website with ecommerce functionality can be used to sell other items as well. You can promote gift cards on your website, and sell branded merchandise like t-shirts, mugs, and stickers. <\/p>\n\n\n\n

You could even sell kits of everything a customer needs to make some of the items on your menu themselves. In some locales, cocktail kits have been a popular option (but you have to make sure that\u2019s a legal option in your city before you go that route). That can be a good way to give people a taste of the experience they\u2019d get dining in, even when it\u2019s not an option.<\/p>\n\n\n\n

\"restaurant<\/figure>\n\n\n\n

10.  You can enable and highlight customer reviews.<\/h3>\n\n\n\n

A lot of restaurants like to claim they offer the best pizza, tacos, or BBQ in their city, but most customers can see right through those claims-unless they\u2019re backed up by customer reviews. If you allow customer reviews<\/a> on your website and person after person talks up how delicious your pasta dishes or enchiladas are, every website visitor will see and pay attention. <\/p>\n\n\n\n

Positive reviews are powerful. For restaurants, they\u2019re one of the best tools you have to prove to people that you\u2019re worth trying out. The first step to getting good reviews is making amazing<\/em> cuisine. Presumably, you\u2019ve already got that part down. The next step is making it as easy as possible for customers to share what they think about your food on your beautiful website, or on other popular review sites like Google and Yelp.<\/p>\n\n\n\n

Once you\u2019ve gotten raves from happy customers, you can highlight their words on your website where any new customers interested in giving you a try can see them. Hearing how much your other customers love your cuisine will help anyone on the fence go ahead and make that order. <\/p>\n\n\n\n

Build Your Restaurant Website Today<\/h2>\n\n\n\n

In the best of times, running a restaurant successfully is hard. We\u2019re clearly not in the best of times, and probably won\u2019t be for a while. One of the most important things you can do right now to stay afloat is make sure you have an intuitive, useful, attractive restaurant website. <\/p>\n\n\n\n

If restaurant website design sounds intimidating, don\u2019t let it be. Building a website today is easier than it\u2019s ever been. You can use an intuitive website builder<\/a> that comes with pre-designed templates and offers drag-and-drop functionality that anyone can figure out. Yes, even you as a restaurant owner can master website design with our easy to use templates. You can get a basic website up in a matter of hours, and make your food more accessible to customers in the process. 
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When you\u2019re tired of cooking yourself and ready to get food that\u2019s been prepared by somebody else, what\u2019s your first…<\/p>\n","protected":false},"author":166,"featured_media":26327,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[150,148,123,120],"class_list":["post-26321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-small-business","tag-covid-19","tag-first-website","tag-seo-marketing","tag-shared-hosting"],"yoast_head":"\nImportance of Websites for Restaurants - HostGator<\/title>\n<meta name=\"description\" content=\"With a majority of brick and mortar businesses closing, websites for restaurants are extremely important. 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