{"id":26303,"date":"2020-07-30T08:02:00","date_gmt":"2020-07-30T13:02:00","guid":{"rendered":"http:\/\/www.hostgator.com\/blog\/?p=26303"},"modified":"2020-07-22T17:17:08","modified_gmt":"2020-07-22T22:17:08","slug":"blogging-trend-video-audio-content","status":"publish","type":"post","link":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/","title":{"rendered":"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community"},"content":{"rendered":"\n<p>It\u2019s hard to argue the value of high-quality, written blog content. Text blog content engages readers, helps establish you as an industry leader, and boosts your website in the search results.<\/p>\n\n\n\n<p>However, the written word is not an island in the blogging world. Recent trends show that more and more bloggers are taking advantage of other dominant content types, namely, video and audio content.<\/p>\n\n\n\n<p>Here are some of the reasons <a href=\"https:\/\/www.hostgator.com\/blog\/ways-bloggers-use-audio-video-content\/\">why video and audio content are trending<\/a> in the blogging community, and why it\u2019s time to look into expanding your content strategy.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"60\" src=\"http:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png\" alt=\"Creating a blog\" class=\"wp-image-18316\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog.png 470w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2017\/12\/Creating-a-blog-300x38.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Video and audio content is easier to create<\/h2>\n\n\n\n<p>Writing a 1000+ word blog post can feel like pulling teeth, especially if writing isn\u2019t your passion.<\/p>\n\n\n\n<p>Creating a video or audio track, on the other hand, is as easy as pulling out your smartphone and pressing 'record.'\u009d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Not to mention, with several smart <a href=\"https:\/\/www.hostgator.com\/blog\/best-wordpress-plugins-blogs\/\">WordPress blogging plugins<\/a>, it\u2019s easier now more than ever to post your video or audio content on your blog without any hassle.<\/p>\n\n\n\n<p>Here are some stellar video embed WordPress plugins you can check out:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/youtube-embed\/\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube Embed<\/a><\/li><li><a href=\"https:\/\/codecanyon.net\/item\/video-gallery-wordpress-plugin-w-youtube-vimeo\/157782\" target=\"_blank\" rel=\"noopener noreferrer\">Video Gallery WordPress Plugin<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/video-thumbnails\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video Thumbnails<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/responsive-video-embeds\/\" target=\"_blank\" rel=\"noopener noreferrer\">Responsive Video Embeds<\/a><\/li><\/ul>\n\n\n\n<p>And, here are the top WordPress audio players and podcasting plugins:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/wordpress.org\/plugins\/compact-wp-audio-player\/\" target=\"_blank\" rel=\"noopener noreferrer\">Compact WP Audio Player<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/powerpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blubrry PowerPress<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/seriously-simple-podcasting\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seriously Simple Podcasting<\/a><\/li><li><a href=\"https:\/\/wordpress.org\/plugins\/audioigniter\/\" target=\"_blank\" rel=\"noopener noreferrer\">Audio Igniter<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Video and audio content engage your audience for longer<\/h2>\n\n\n\n<p>Guess what the average time a visitor spends reading a blog post? Thirty-seven seconds, according to <a href=\"https:\/\/insights.newscred.com\/data-from-10000-articles-prove-that-content-marketing-really-does-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">NewsCred<\/a>.<\/p>\n\n\n\n<p>While <a href=\"https:\/\/www.impactbnd.com\/blogging-statistics-55-reasons-blogging-creates-55-more-traffic\" target=\"_blank\" rel=\"noopener noreferrer\">77% of internet<\/a> users regularly read blog posts, readers consume text as quickly as possible.<\/p>\n\n\n\n<p>Stats show the opposite for video content. Users spend <a href=\"https:\/\/www.covideo.com\/why-video-content-works-better-than-text\" target=\"_blank\" rel=\"noopener noreferrer\">88% more time<\/a> on a site that contains videos, and videos that are up to 2 minutes get the most significant engagement.<\/p>\n\n\n\n<p>But, time spent watching videos on blog posts and websites is not the only metric for engagement success.&nbsp;<\/p>\n\n\n\n<p>Research also shows that sites with videos <a href=\"https:\/\/www.hostgator.com\/blog\/video-content-that-converts-social-media\/\">receive more social share<\/a>s than sites with only text and video. In fact, video content generates <a href=\"https:\/\/www.crackitt.com\/state-of-visual-content-marketing-videos-images-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">1200% more shares<\/a> than images and text combined.<\/p>\n\n\n\n<p>The more people share your content, the higher your chances of bringing in new readers and blog subscribers - and even more people to share your content!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What about audio content?&nbsp;<\/strong><\/h3>\n\n\n\n<p>Can audio content boost time on site? According to <a href=\"http:\/\/www.edisonresearch.com\/wp-content\/uploads\/2018\/03\/Infinite-Dial-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Edison Research<\/a>, most podcast listeners listen to content via a mobile device, but not all. As of 2018, 29% of podcast listeners still consumed audio content via their computers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4-1024x432.png\" alt=\"chart showing podcast listening trends by device\" class=\"wp-image-26305\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4-1024x432.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4-300x126.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4-768x324.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4-1536x647.png 1536w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-4.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even if your audience is listening via Apple Podcasts or Stitcher, there is still a case for including audio content directly in your blog posts. According to Optinmonster, audio content in blog posts also helped <a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">45% of bloggers<\/a> achieve better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Video and audio content increase inbound linking opportunities<\/h2>\n\n\n\n<p>Stats show that blog posts that incorporate video attract <a href=\"https:\/\/moz.com\/blog\/what-makes-a-link-worthy-post-part-1\" target=\"_blank\" rel=\"noopener noreferrer\">3x as many inbound links<\/a> as posts without video.&nbsp;<a href=\"https:\/\/www.hostgator.com\/blog\/what-are-backlinks\/\">Backlinks<\/a> are very important for SEO.<\/p>\n\n\n\n<p>Additionally, <a href=\"https:\/\/searchengineland.com\/5-link-building-techniques-youve-neglecting-242510\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Land<\/a> touts creating audio content as a 'brilliant way to build backlinks'\u009d and referral traffic to your website.<\/p>\n\n\n\n<p>Why should bloggers even care about inbound links?<\/p>\n\n\n\n<p>Inbound links show search engines that your blog content is relevant, trustworthy, and credible enough that other authoritative blogs want to link to your content. That\u2019s one of the most powerful Google ranking factors.<\/p>\n\n\n\n<p>While we are talking about inbound linking opportunities for your blog, it\u2019s worth mentioning that posts with videos, images, and lists will attract nearly six times more inbound links than a blog post with only plain text. And, it can\u2019t hurt to add the audio version of your content into the mix.<\/p>\n\n\n\n<p>Ready to boost your blog video views? <a href=\"https:\/\/www.hostgator.com\/blog\/optimize-video-seo\/\">Read this<\/a> to learn how to optimize your videos for SEO<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Video content increases sales opportunities<\/h2>\n\n\n\n<p>Here\u2019s the deal. Every time my children watch Kid\u2019s YouTube, they start asking me to keep certain toys in mind for their birthday. Every time.&nbsp;<\/p>\n\n\n\n<p>Before watching YouTuber videos, my kids had no idea they absolutely had to have the latest and greatest from Ryan\u2019s Toy Review.<\/p>\n\n\n\n<p>As much as the frugal part of myself would like to deny it, I\u2019m guilty of this too. I can\u2019t tell you how many products I\u2019ve purchased after watching a video.<\/p>\n\n\n\n<p>Unintentional mobile shopping after watching a video is not a trend in my family alone. Stats show that consumers are <a href=\"https:\/\/www.ragan.com\/consumers-are-64-more-likely-to-buy-after-watching-a-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">64% more likely to purchase a product<\/a> after watching a video about it.&nbsp;<\/p>\n\n\n\n<p>Additionally, video content boosts buyer\u2019s confidence. <a href=\"https:\/\/www.mediapost.com\/publications\/article\/196791\/57-of-consumers-rely-on-product-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">Fifty-seven percent of consumers<\/a> say watching a <a href=\"https:\/\/www.hostgator.com\/blog\/make-better-product-videos\/\">product video<\/a> makes them more confident in buying it online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Video content is preferred and more memorable<\/h2>\n\n\n\n<p>Audience preference is another one of the reasons there has been a shift from text to video and recently.<\/p>\n\n\n\n<p><a href=\"https:\/\/99firms.com\/blog\/blogging-statistics\/#gref\" target=\"_blank\" rel=\"noopener noreferrer\">Seventy-two percent of readers<\/a> on the internet would rather watch videos than read text if given both options. This goes for product videos as well, considering <a href=\"https:\/\/animoto.com\/blog\/business\/video-marketing-cheat-sheet-infographic\" target=\"_blank\" rel=\"noopener noreferrer\">four times<\/a> as many consumers would rather watch a video about a product than to read about it, according to Animoto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-5-1024x507.png\" alt=\"internet readers prefer video content to text\" class=\"wp-image-26306\" srcset=\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-5-1024x507.png 1024w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-5-300x149.png 300w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-5-768x380.png 768w, https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/image-5.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And, it makes sense why. Video content is more vibrant and memorable than text. Stats show that people that watch videos retain <a href=\"https:\/\/www.covideo.com\/why-video-content-works-better-than-text\" target=\"_blank\" rel=\"noopener noreferrer\">95% of the message<\/a> as compared to 10% of people reading a text.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Video and audio content is accessible&nbsp;<\/h2>\n\n\n\n<p>As audiences become more accommodating to people of all abilities, accessibility of content remains at the top of the mind.&nbsp;<\/p>\n\n\n\n<p>Plugins like <a href=\"https:\/\/wordpress.org\/plugins\/wp-accessibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Accessibility<\/a>, <a href=\"https:\/\/wordpress.org\/plugins\/wp-accessibility-helper\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Accessibility Helper<\/a>, and <a href=\"https:\/\/wordpress.org\/plugins\/esaudioplayer\/\" target=\"_blank\" rel=\"noopener noreferrer\">EsAudioPlayer<\/a> are being utilized more, making it possible for a broader audience to consume your valuable blog content, whether it&#8217;s text, video, or audio. These plugins make it possible to easily <a href=\"https:\/\/www.hostgator.com\/blog\/how-add-video-captions\/\">add closed captions<\/a> to your videos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrap Up<\/h2>\n\n\n\n<p>Text blog posts will always remain a valuable part of your <a href=\"https:\/\/www.hostgator.com\/blog\/10-blogging-strategies-that-will-help-bring-more-people-to-your-website\/\">blogging strategy<\/a>, but there is a reason why bloggers are incorporating more video and audio.<\/p>\n\n\n\n<p>It\u2019s easier to create video and audio content, and these types of content will enhance your blog posts. You also have more opportunities to connect with your audience in various and meaningful ways when you offer more ways to digest content.<\/p>\n\n\n\n<p>If you\u2019re looking to start or revamp your blog, check out HostGator&#8217;s <a href=\"https:\/\/www.hostgator.com\/managed-wordpress-hosting\">managed WordPress hosting<\/a> today. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to argue the value of high-quality, written blog content. Text blog content engages readers, helps establish you as&#8230;<\/p>\n","protected":false},"author":203,"featured_media":26393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[121,131],"class_list":["post-26303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-wordpress-hosting","tag-wordpress-plugins"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v23.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Latest Blogging Trend: Video And Audio Content | HostGator<\/title>\n<meta name=\"description\" content=\"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community\" \/>\n<meta property=\"og:description\" content=\"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\" \/>\n<meta property=\"og:site_name\" content=\"HostGator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HostGator\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-30T13:02:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-22T22:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashley Cummings\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/ashleyrcummings\" \/>\n<meta name=\"twitter:site\" content=\"@HostGator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashley Cummings\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\"},\"author\":{\"name\":\"Ashley Cummings\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/aba5eba8103133115253724c1ece55fc\"},\"headline\":\"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community\",\"datePublished\":\"2020-07-30T13:02:00+00:00\",\"dateModified\":\"2020-07-22T22:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\"},\"wordCount\":1039,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg\",\"keywords\":[\"WordPress Hosting\",\"WordPress Plugins\"],\"articleSection\":[\"Marketing Tips and Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\",\"name\":\"The Latest Blogging Trend: Video And Audio Content | HostGator\",\"isPartOf\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg\",\"datePublished\":\"2020-07-30T13:02:00+00:00\",\"dateModified\":\"2020-07-22T22:17:08+00:00\",\"description\":\"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg\",\"width\":1154,\"height\":606,\"caption\":\"why more bloggers are using video and audio content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hostgator.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#website\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"name\":\"HostGtaor\",\"description\":\"Web Hosting and Marketing Tips for Entrepreneurs\",\"publisher\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#organization\",\"name\":\"HostGtaor\",\"url\":\"https:\/\/www.hostgator.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"contentUrl\":\"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png\",\"width\":1092,\"height\":215,\"caption\":\"HostGtaor\"},\"image\":{\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/HostGator\",\"https:\/\/x.com\/HostGator\",\"https:\/\/www.instagram.com\/hostgator\",\"https:\/\/www.linkedin.com\/company\/hostgator-com\",\"https:\/\/www.pinterest.com\/hostgator\/\",\"https:\/\/www.youtube.com\/user\/hostgator\"],\"email\":\"support@gator.com\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/aba5eba8103133115253724c1ece55fc\",\"name\":\"Ashley Cummings\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/336a7b36e00fcee8d7711dc300151910?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/336a7b36e00fcee8d7711dc300151910?s=96&d=mm&r=g\",\"caption\":\"Ashley Cummings\"},\"description\":\"Ashley R. Cummings is a professional freelance writer specializing in SaaS, tech, and advertising\/marketing. In a previous life, she was a Russian teacher at Brigham Young University, a corporate trainer, and a grad student\u00e2\u20ac\u201dall at the same time. When she\u00e2\u20ac\u2122s not writing, you can find her traveling the world with her 2 kids and husband, reading poetry or taking a deep dive into the fabulous world of comedy. Connect with her on Twitter at @ashleyrcummings.\",\"sameAs\":[\"https:\/\/www.ashleyrcummings.com\/\",\"https:\/\/www.linkedin.com\/in\/ashleyrcummings\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/ashleyrcummings\"],\"url\":\"https:\/\/www.hostgator.com\/blog\/author\/acummings\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Latest Blogging Trend: Video And Audio Content | HostGator","description":"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/","og_locale":"en_US","og_type":"article","og_title":"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community","og_description":"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.","og_url":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/","og_site_name":"HostGator","article_publisher":"https:\/\/www.facebook.com\/HostGator","article_published_time":"2020-07-30T13:02:00+00:00","article_modified_time":"2020-07-22T22:17:08+00:00","og_image":[{"width":1154,"height":606,"url":"https:\/\/www.hostgator.com\/blog\/wp-content\/\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg","type":"image\/jpeg"}],"author":"Ashley Cummings","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/ashleyrcummings","twitter_site":"@HostGator","twitter_misc":{"Written by":"Ashley Cummings","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#article","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/"},"author":{"name":"Ashley Cummings","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/aba5eba8103133115253724c1ece55fc"},"headline":"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community","datePublished":"2020-07-30T13:02:00+00:00","dateModified":"2020-07-22T22:17:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/"},"wordCount":1039,"commentCount":0,"publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg","keywords":["WordPress Hosting","WordPress Plugins"],"articleSection":["Marketing Tips and Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/","url":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/","name":"The Latest Blogging Trend: Video And Audio Content | HostGator","isPartOf":{"@id":"https:\/\/www.hostgator.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg","datePublished":"2020-07-30T13:02:00+00:00","dateModified":"2020-07-22T22:17:08+00:00","description":"Video and audio content are trending among the blogging community right now. We share 6 reasons why, so you can learn all about the video blogging trend.","breadcrumb":{"@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#primaryimage","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2020\/06\/Why_Bloggers_Are_Trending_From_Text_to_Video.jpg","width":1154,"height":606,"caption":"why more bloggers are using video and audio content"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hostgator.com\/blog\/blogging-trend-video-audio-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hostgator.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Reasons Why Video and Audio Content Are Trending Among the Blogging Community"}]},{"@type":"WebSite","@id":"https:\/\/www.hostgator.com\/blog\/#website","url":"https:\/\/www.hostgator.com\/blog\/","name":"HostGtaor","description":"Web Hosting and Marketing Tips for Entrepreneurs","publisher":{"@id":"https:\/\/www.hostgator.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hostgator.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hostgator.com\/blog\/#organization","name":"HostGtaor","url":"https:\/\/www.hostgator.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","contentUrl":"https:\/\/www.hostgator.com\/blog\/wp-content\/uploads\/2019\/04\/cropped-HG-Logo_default-default.png","width":1092,"height":215,"caption":"HostGtaor"},"image":{"@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HostGator","https:\/\/x.com\/HostGator","https:\/\/www.instagram.com\/hostgator","https:\/\/www.linkedin.com\/company\/hostgator-com","https:\/\/www.pinterest.com\/hostgator\/","https:\/\/www.youtube.com\/user\/hostgator"],"email":"support@gator.com"},{"@type":"Person","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/aba5eba8103133115253724c1ece55fc","name":"Ashley Cummings","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hostgator.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/336a7b36e00fcee8d7711dc300151910?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/336a7b36e00fcee8d7711dc300151910?s=96&d=mm&r=g","caption":"Ashley Cummings"},"description":"Ashley R. Cummings is a professional freelance writer specializing in SaaS, tech, and advertising\/marketing. In a previous life, she was a Russian teacher at Brigham Young University, a corporate trainer, and a grad student\u00e2\u20ac\u201dall at the same time. When she\u00e2\u20ac\u2122s not writing, you can find her traveling the world with her 2 kids and husband, reading poetry or taking a deep dive into the fabulous world of comedy. Connect with her on Twitter at @ashleyrcummings.","sameAs":["https:\/\/www.ashleyrcummings.com\/","https:\/\/www.linkedin.com\/in\/ashleyrcummings\/","https:\/\/x.com\/https:\/\/twitter.com\/ashleyrcummings"],"url":"https:\/\/www.hostgator.com\/blog\/author\/acummings\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26303"}],"collection":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/users\/203"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/comments?post=26303"}],"version-history":[{"count":3,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26303\/revisions"}],"predecessor-version":[{"id":26433,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/posts\/26303\/revisions\/26433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media\/26393"}],"wp:attachment":[{"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/media?parent=26303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/categories?post=26303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostgator.com\/blog\/wp-json\/wp\/v2\/tags?post=26303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}